Legal Profession (Solicitors' Conduct) Rules 2020
42Advertising (ASCR 36)
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42 Advertising (ASCR 36)
(1) A solicitor or principal of a law practice must ensure that any advertising, marketing or promotion in connection with the solicitor or law practice is not –
(a) false; or
(b) misleading or deceptive or likely to mislead or deceive; or
(c) offensive; or
(d) prohibited by law.
(2) A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words “accredited specialist” or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional association.