25AAdvertising and signage

25A Advertising and signage

25A Advertising and signage

(1) The objectives of this clause are as follows—

(a) to provide for a variety of advertising that is compatible with the purpose for which the land is zoned and with the character of the area,

(b) to permit advertising that is complementary in scale, form and location with the surrounding natural or built environment,

(c) to ensure that advertising does not detract from the safety, efficiency or appearance of any public thoroughfare.

(2) Before granting consent for development that will result in the displaying of an advertisement, the council must consider the objectives of this clause.

(3) The council must not grant consent for any such development unless it is satisfied that—

(a) the advertisement will not detract from the amenity of the local environment because of its appearance, size, design, illumination or location, or as a result of the number and location of other advertisements within the vicinity, and

(b) the size and likely impacts of the advertisement are compatible with the size and design of the premises on which the advertisement is to be placed or constructed and with the size and design of the surrounding buildings, and

(c) the advertisement will not detract from any item of scenic, historic, architectural, scientific or cultural interest, and

(d) appropriate setbacks, clearances and structural features are incorporated into the proposed advertisement to ensure safe pedestrian and vehicular traffic circulation.

(4) Development that will result in the display of the following kinds of advertisements is prohibited—

(a) posters on poles or other structures in public places,

(b) temporary signs of a commercial nature on land whether zoned or unzoned,

(c) flag pole signs,

(d) advertisements that uses flashing lights,

(e) advertisements in a foreshore scenic protection area, within the meaning of clause 19B.

cl 25A: Ins 26.3.2004.