29Assessing the application

#### 29 Assessing the application (1) If the Authority accepts an application, the Authority must assess the application. (2) In assessing the application, the Authority must have regard to the following matters: (a) whether costs that would arise from a food regulatory measure developed or varied as a result of the application outweigh the direct and indirect benefits to the community, Government or industry that would arise from the development or variation of the food regulatory measure; (b) whether other measures (available to the Authority or not) would be more cost‑effective than a food regulatory measure developed or varied as a result of the application; (c) any relevant New Zealand standards; (d) any other relevant matters. > Note: See also section 18, which sets out the objectives of the Authority in developing food regulatory measures and variations of those measures.