The Code does not present a catalogue of statutory rights but it does impose a set of affirmative duties and interpretive priorities for relevant providers. Those duties are expressed as obligations to act in ways that “demonstrate, realise and promote” each of the five Values set out in s 5 , trustworthiness, competence, honesty, fairness and diligence , and to read all other provisions consistently with those Values.
Trustworthiness (duty to act in good faith): The Code requires acting to “demonstrate, realise and promote the value of trustworthiness” which, according to the Code, “requires that you act in good faith in your relationships with other people” and “act with integrity and honesty in all your professional dealings” (s 5 Trustworthiness). The Code links truthful and reliable conduct to the profession’s public standing and to consumer confidence.
Competence (personal duty): The Code imposes an explicit, personal duty of competence. It requires a relevant provider to “have regard to the knowledge, skills and experience necessary to perform [their] professional obligations to each of [their] clients” and to “assess the professional services required by each client with regard to their individual needs, priorities, circumstances and preferences” (s 5 Competence). The Code then states that “while it may be possible to supplement your professional competence by accessing the expertise of others, the duty of competence is ultimately personal and cannot be outsourced to others” (s 5 Competence). That language creates a duty that is not satisfied merely by delegating or outsourcing work; the relevant provider retains personal responsibility for competence.
Honesty (duty of transparency): Acting honestly “requires that you conduct yourself with complete integrity in all your professional dealings” and “requires transparency, frankness and fairness to each of your clients, even where this may cause you personal detriment” (s 5 Honesty). The Code thereby obliges relevant providers to take a candid approach with clients, not to withhold material information or to misrepresent in a way that would compromise integrity.
Fairness (duty of objectivity): The Code requires “professional objectivity” when engaging with clients and when recommending financial products and services. It requires providers to “properly investigate, evaluate and diagnose a client’s need for professional services, and to self‑reflect on the limits of [their] professional competency” (s 5 Fairness). This implies a duty to consider client needs over commercial motives when forming recommendations.
Diligence (duty of care and efficiency): The duty of diligence requires that “you perform all professional engagements with due care and skill” and manage time and resources “to deliver professional services in a timely, efficient and cost effective way to each client” (s 5 Diligence). This expresses both a skill/care obligation and an efficiency expectation in delivering services.
Benefits and remuneration treatment: The Code defines “benefits” to include monetary and non‑monetary benefits but not any fixed component of remuneration; variable components of remuneration (for example, performance bonuses) are benefits under the definition (s 4(1) definition of benefits). This construction affects how incentives are treated under the Code, and therefore how conflicts or inducements may be assessed in light of the duties above.
Interpretive duty (paramountcy of Values): The Code declares the Values to be “paramount” and instructs that “all the other provisions of this Code must be read and applied in a way that promotes the values” (s 5 Values paramount). That priority is a legal mechanism requiring that when applying other provisions of the Code, a relevant provider must prefer readings and practices that enhance those Values.
Non‑diminution direction: s 4(2) directs that, unless expressly stated otherwise, one should not read down any provision of the Code by reference to any other provision of the Code. Practically this means obligations are intended to stand on their own and cannot be weakened by cross‑reference within the Code.
Rights of clients: The Code does not itself set out express statutory rights for clients in the text provided, other than framing clients as beneficiaries of the Values and Standards. The principal textual effect for clients is that advisers owe the elevated ethical duties described above in interactions with retail clients.
Together these provisions create affirmative behavioural duties for relevant providers, allocate personal responsibility for competence, and require that remuneration and incentives classified as benefits be treated accordingly. The Code frames these duties as exceeding baseline legal requirements and requires reading other provisions through the lens of the stated Values.