Social and economicSocial and economic

Social and economic

The Wollemi Pine is a flagship species for conservation. People are inspired by the story of its discovery and its connection with the age of the dinosaurs. These stories raise interest and awareness of threatened plant conservation and biodiversity conservation in general. The world-wide concern for the fate of the Wollemi Pine during the 2019–20 bushfires demonstrated its global appeal.

Since the commercial release of the species commenced in 2005, Wollemi Pine has continued to be keenly sought after as a horticultural plant. A proportion of the profit from sales was initially directed to various conservation activities, however the commercial partnership ceased in 2010 and royalties no longer contribute to conservation activities (B. Summerell, pers. comm).

Ecotourism opportunities have been created in NSW through the planting of Wollemi Pine in botanic gardens, such as BGOS, ABGMA, and BMBGMT. The Wollemi Pine has contributed to the public perception that NSW has unique biodiversity and high conservation values and is a destination for tourists wanting to experience the Australian natural environment.

The social effects of controlling impacts on the wild Wollemi Pine stands (including restricting visitation) are minimal as the species’ habitat is reserved within a national park. It is noted that the declaration of the Wollemi Pine habitat as an Area of Outstanding Biodiversity Value and associated regulations apply to 1% of Wollemi National Park. The RBGDT and others have created opportunities for the public to view and appreciate the species by establishing plants in a variety of local, national and international public gardens. Through the commercial partnership, plants have also been made available for private horticulture.

A grove of adult wollemi pine trees in a gorge.