Criterion 2: Commercial potential of theCriterion 2: Commercial potential of the project

Criterion 2: Commercial potential of the project

Merit may be indicated by the company through:

• a solid track record in commercialisation and marketing of innovative products or services;
• a well articulated and sound commercialisation strategy;
• a realistic appraisal of the commercial potential for the project outcomes, including demand for the product;
• an understanding of the route to market for the project, such as trade barriers, access to manufacturing and timeframe to commercial exploitation; and
• an understanding of the competitive situation the project outcomes will face, including:
  • the extent of competitive advantage the project’s commercial outcomes will have on factors such as cost, IP position, and strengths and weaknesses compared to competing products; and
  • the frequency with which new products or services enter the market.