69Marketing plan for advertising and promotion

69 Marketing plan for advertising and promotion If a retail shop lease requires the tenant to pay an amount to the landlord in respect of advertising and promotion costs, the lease is taken to include provisions to the following effect: (a) the landlord must, at least one month before the start of each accounting period of the landlord, make available to the tenant a marketing plan that gives details of the landlord's proposed expenditure on advertising and promotion during that accounting period; (b) if payment to the landlord in respect of advertising and promotion costs relates to an opening promotion – the landlord must, at least one month before that opening promotion, make available to the tenant details of the proposed expenditure on that promotion.