26General guideline

26 General guideline

(1) An international broadcasting licensee should schedule matter only after taking into account the likely cultural sensitivities of the international audience.

(2) In particular, the licensee should take the following into account:

(a) the major component of the audience; and

(b) if the matter is broadcast when the audience would reasonably be expected to include a significant number of children, whether the matter would be distressing or harmful to children; and

(c) if the matter is primarily directed at children, whether the matter deals with a topic in a manner that has sufficient regard to the healthy educational, emotional and physical development of children; and

(d) if the audience is located in more than one time zone, the composition of the audience in each zone.

(3) If the matter is a program promotion, news update or news flash that is to be broadcast during the broadcast of a film to which section 27 applies, the licensee should also take into account whether the matter is consistent with the assessment of the film under that section.