13Promotions in children’s programs

13 Promotions in children’s programs

(1) This section applies to a program:

(a) that is not an advertisement; and

(b) for which a significant component of the international audience that will see or hear the advertisement is likely to be children.

Note: Advertisements are dealt with in section 12.

(2) The program should not include an attempt by:

(a) the host of the program; or

(b) another regular presenter of the program; or

(c) a guest or character in the program;

to sell, to promote, or to recommend, products or services.

(3) The program should not include matter that is an attempt to sell, to promote, or to recommend, a product that:

(a) depicts:

(i) the host of the program; or

(ii) another regular presenter of the program; or

(iii) a guest or character in the program; or

(b) includes the name of any of those people; or

(c) is displayed in packaging that includes the name of, or depicts, any of those people.

(4) The program should not include matter that is an attempt to sell, to promote, or to recommend, a service that includes the name of:

(a) the host of the program; or

(b) another regular presenter of the program; or

(c) a character in the program.

(5) The program should not include matter that is an attempt to sell, to promote, or to recommend:

(a) an alcoholic beverage; or

(b) medicine; or

(c) a narcotic substance.

(6) If the program includes matter that is an attempt to sell, to promote, or to recommend, a product or a service that is permitted under this section:

(a) the matter should be presented as a discrete part of the program; and

(b) the audience should be informed:

(i) during the program, and immediately before the presentation of the matter; and

(ii) in a way that it would be reasonable to expect children to understand;

that the matter has a sponsor; and

(c) the matter should not have the effect of putting undue pressure on children in the international audience to purchase the product or service; and

(d) the matter should not state or imply that:

(i) the product or service will have the effect of making children who have it or use it superior to other children; or

(ii) a person who purchases or provides the product or service is more generous than another person.

Note: The requirements in this section are additional to the requirements in Part 6.