Part 2Australian Content in Advertising

(g) the role of featured talent appearing in the advertisement is filled by Australians; (h) all performance, including voice over, on the sound track is by Australians; (i) the music used in the advertisement is composed by Australians; (j) if animation and related computer graphic techniques form a substantial and integral part of the advertisement – these are carried out by Australians.

Part 2 – Australian Content in Advertising

7 Objective

The objective of this standard is to ensure that the majority of advertisements on television are Australian made, by means of a flexible regulatory system that recognises the market reality of advertising.

8 Obligation regarding Australian produced advertisements

A licensee must ensure that at least 80% of the total advertising time (other than the time occupied by exempt advertisements) broadcast in a year by the licensee, between the hours of 6 a.m. and midnight, is occupied by Australian produced advertisements.