Broadcasting Services (Australian Content in Advertising) Standard 2018
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Part 1 Preliminary
1 Name
This is the Broadcasting Services (Australian Content in Advertising) Standard 2018.
2 Commencement
This standard commences on 1 January 2019.
Note: All legislative instruments are registered on the Federal Register of Legislation kept under the Legislation Act 2003. See https://www.legislation.gov.au.
3 Authority
This standard is made under section 122 of the Broadcasting Services Act 1992.
4 Revocation of Television Program Standard 23 - Australian Content in Advertising
Television Program Standard 23 – Australian Content in Advertising (Registration No. F2009B00041) is revoked.
5 Definitions
In this standard:
Act means the Broadcasting Services Act 1992.
advertisement means any matter that draws the attention of the public, or a segment of the public, to a product, service, person, organisation or line of conduct in a manner calculated to promote or oppose, directly or indirectly, that product, service, person, organisation or line of conduct, but does not include any of the following:
(a) the broadcasting by a licensee of matter of an advertising character as an accidental or incidental accompaniment of the broadcasting of other matter if the licensee does not receive payment or other valuable consideration for broadcasting the matter; or (b) an announcement of not more than 10 seconds duration at the beginning and end of a program giving the name and business of the sponsor of the program, if the program is not less than 15 minutes long; or (c) a community service announcement if the licensee does not receive payment or other valuable consideration for broadcasting the announcement; or (d) a station identification; or (e) a program promotion.
Australian means a person who is a citizen of, or ordinarily resident in, Australia or New Zealand.
Australian produced advertisement means an advertisement:
(a) that is wholly pre-produced, filmed and post-produced in Australia or New Zealand, or partly in Australia and partly in New Zealand; or
(b) where, if (a) does not apply, Australians have exercised direction over the creative and administrative aspects of pre-production, filming and post-production, within the meaning of section 6.
exempt advertisements means the following classes of advertisements: