Broadcasting Services (Australian Content in Advertising) Standard 2018
6Exercising direction over creative and administrative aspects of pre-production, filming and post-production
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6 Exercising direction over creative and administrative aspects of pre-production, filming and post-production
Australians are taken to exercise direction over the creative and administrative aspects of pre-production, filming and post-production of an advertisement if the advertisement meets at least 6 of the following criteria: (a) the producer of the advertisement (other than a producer employed by the advertising agency) is Australian; (b) the principal director is Australian; (c) the director of photography is Australian; (d) the writers of the script and storyboards are Australian; (e) the visual editing is carried out by Australians; (f) the production of the sound track, including recording, sound editing and mixing, is carried out by Australians;