8Functions of Authority

8 Functions of Authority

(1)  The Authority has the following functions:

(a) to manage and develop a Tasmanian Brand (the Tasmanian Brand) that –

(i) is of relevance to, and is representative of, Tasmania and Tasmanians; and

(ii) differentiates and enhances Tasmania’s appeal and competitiveness locally, nationally and internationally; and

(iii) continually evolves and is kept current;

(b) to advocate for the protection of the attributes on which the Tasmanian Brand relies;

(c) to promote the Tasmanian Brand by creating, coordinating, managing, developing and supporting promotional and marketing activities that –

(i) strengthen Tasmania’s image and reputation; and

(ii) enhance the attractiveness of Tasmania as a place in which to live, work, study, visit, invest or trade; and

(iii) maximise the profile, and the competitive position, of Tasmanian goods, services, experiences and products in local, national and international markets;

(d) to identify risks to the reputation of the Tasmanian Brand and to develop mitigation or contingency plans in relation to that risk;

(e) to facilitate the collaboration between the government, non-government, business and community sectors in Tasmania in relation to matters relevant to the Authority’s functions;

(f) to undertake, support and interpret any research, or any other insights, into matters relevant to the Authority’s functions;

(g) to provide advice and support to the Minister in relation to the Authority’s functions;

(h) to perform any other functions that the Authority may be given by this or any other Act;

(i) to perform any other functions that may be prescribed.

(2)  In the performance of its functions, the Authority is to have constant regard to the Authority’s objectives set out in section 7 and is to act in a way that best meets and advances those objectives.