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Brand Tasmania Act 2018
7Objectives of Authority
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7 Objectives of Authority
The main objectives of the Authority are to –
(a) ensure that a Tasmanian Brand, which differentiates and enhances Tasmania’s appeal and national and international competitiveness, is developed, maintained, protected and promoted; and
(b) ensure that Tasmania’s image and reputation locally, nationally and internationally are strengthened; and
(c) ensure that the Tasmanian Brand is nurtured, enhanced and promoted as a key asset of the Tasmanian community.