37Controls for advertisements

37 Controls for advertisements

37 Controls for advertisements

(1) Objectives This clause aims to ensure that advertisements—

(a) convey the advertiser’s messages and images while complementing and conforming to both the building on which they are displayed and the character of the surrounding locality, and

(b) do not adversely affect the area in which they are located in terms of appearance, size, illumination, overshadowing or in any other way, and

(c) do not lead to visual clutter through the proliferation of signs, and

(d) are compatible with the desired amenity and visual character of an area, and

(e) provide effective communication in suitable locations, and

(f) are of high quality design and finish.

(2) Directional signs Despite any other provision of this plan, the erection or display of a directional sign by the Council or another public authority does not require development consent.

(3) Matters for assessment relating to advertisements When determining a development application for consent to carry out development for the purposes of an advertisement, the Council must take into consideration the following—

(a) the size and number of advertisements both proposed and existing,

(b) the relationship of the advertisement to the scale, character and architecture of the premises where the sign is to be sited,

(c) the impact of the advertisement on the streetscape and heritage value (if any) of the area,

(d) the colour, graphics and standard of presentation of the advertisement,

(e) the impact of the advertisement on traffic safety in the area, and on residential amenity, where relevant.

(f) (Repealed)

cl 37: Ins 2006 (183), Sch 1 [11]. Am 2007 (143), Sch 1 [5].