68 Ms Soars submitted that alternatively, if no true agency relationship could be established by the plaintiff, an analogy could be drawn with the decision in Barton v Croner Trading Pty Ltd (1984) 3 FCR 95. In that case, the defendant was an importer and distributor of toys and supplied them to a large national retailer, Woolworths. Attached to the toys were labels containing representations. No agency relationship subsisted between the defendant and the retailer; their relationship was that of wholesale distributor and retailer of the goods respectively. In determining whether the representation was a contravention of s.53(a) or (c), the Federal Court considered the conduct of the defendant as a whole and took into account all the surrounding circumstances (at 106). The Court recognised that the prospective purchaser never made any direct contact with the defendant, that the retailer was at liberty to do what it liked with the goods and that the defendant had no control over the retailer in this respect. However, the Court found that (at 107):-
" Nonetheless, the surrounding circumstances indicate that the defendant was seeking to implement a scheme for the marketing of the goods, a central feature of which was the display for sale to the public of goods bearing labels intended to be read by the public. The defendant required a retail outlet to market its product, and Woolworths, by assuming that role in the defendant's marketing plan, acted as an intermediary between the defendant and the ultimate purchasers …
In this sense also, the position of Woolworths may be seen, not as the agent of the defendant in any strict sense, but rather as a convenient medium through which the defendant chose to pass its message - as a channel for communication between the defendant and consumers , the class of persons primarily intended to be protected by s 53 ." (emphasis added)
69 In Downey v Carlson Hotels Asia Pacific Pty Ltd [2005] QCA 199, a hotel operator, Radisson, was found to have engaged in misleading and deceptive conduct in relation to brochures prepared by a third party for a home unit development which was to be operated by Radisson. The advertising material contained statements about Radisson's own opinions and expectations regarding the success of the development and used the Radisson name to associate the project with Radisson. Accordingly, Radisson was found to have adopted the representations.
70 The plaintiff alleges in paragraphs 25 to 26 of the amended statement of claim that the first defendant was the agent of the second defendant in the sale in Australia of the compressors within the meaning of s.84 of the Trade Practices Act.
71 Section 84(2) operates as a deeming provision whereby conduct "engaged in on behalf of a body corporate" by an agent within the scope of its actual authority shall be deemed to have been engaged in by the body corporate. In this case, the conduct of the first defendant will constitute conduct of the second defendant if the conduct was engaged in "on behalf of" the second defendant, and, the first defendant can be said to be an agent of the second defendant.
72 In Mr Hall's submission, s.84(2) cannot be satisfied on the evidence discussed above at paragraphs [55]-[56]. In particular, he submitted that no conduct of the first defendant was engaged in "on behalf of" the second defendant.
73 The phrase "on behalf of" suggests some involvement with the activities of the corporation, in this case, the second defendant. The phrase is not one with a strict legal meaning and is used in a wide range of relationships: Walplan Pty Ltd v Wallace (1985) 8 FCR 27 at 37. The relationships to which the phrase applies are those that are "in some way concerned with the standing of one person as auxiliary to or representative of another person or thing": The Queen v Toohey; ex parte Attorney-General (NT) (1980) 145 CLR 374 at 386.
74 In NMFM Property Pty Ltd v Citibank Ltd (No 10) [2000] FCA 1558, Lindgren J gave a non-exhaustive definition of "on behalf of" at [1244]:-
" It seems to me that an act is done 'on behalf of' a corporation for the purpose of s.84(2) if either of two conditions is satisfied: that the actor engaged in the conduct intending to do so ' as representative of' or ' for ' the corporation, or that the actor engaged in the conduct in the course of the corporation's business, affairs or activities ." (emphasis added)
75 I have, for the reasons stated below, concluded that the plaintiff's claim against the second defendant under the Trade Practices Act does plead a cause of action under paragraph (a) of Schedule 6 and that it cannot be said to be a cause of action that is devoid of prospects of success.
76 The representations upon which the plaintiff's claims are based were contained in the catalogue, operating instructions and data plate. The second defendant in Germany published these materials. The second defendant provided each of these to the first defendant with the compressors as part of the sale. The materials were supplied to assist in providing relevant technical information to explain and facilitate the sale of the compressors. Even if provided to the first defendant by the second defendant, it was implicit in the sale of the compressors, and could be envisioned by the second defendant, that the materials could act as a conduit for or means of transmitting such information to the Australian market. Providing the materials to the first defendant, and not directly to end purchasers and users, did not mean that the materials were not also intended to be supplied for use by potential customers in New South Wales.
77 The representations, although originating in Germany, were conveyed or provided by the second defendant for use by the plaintiff in New South Wales. Even if the materials were supplied indirectly to the plaintiff, in the sense that the first defendant acted as an agent or intermediary, the representations were directed to a purchaser or user, in this case the plaintiff, in New South Wales and were relied upon in New South Wales.
78 In this way, the act giving the plaintiff its cause for complaint, that is, the representations made by the second defendant in the context of the sale of the compressors, can be characterised as occurring in New South Wales. Accordingly, I consider that the misleading or deceptive conduct occurred in New South Wales.