The November Brochures
82Mr Lovick alleged that in November 2003 Doppstadt Australia gave him several documents, containing representations on which he relied. A central issue became which brochures Doppstadt Australia actually gave Mr Lovick.
83I accept Mr Davis' evidence that he was aware of the importance of keeping copies of documents he gave to potential customers. Mr Davis therefore had an evidentiary advantage over Mr Lovick: he had a system of photocopying what he gave to customers. It is necessary to go through the various contested documents, to decide which was given to Mr Lovick.
84Mr Lovick's own evidence of what was given to him was unsatisfactory. He swore an affidavit 30 March 2006 attaching the various bundles of documents that he said that Doppstadt Australia gave to him. The defendants issued a Notice to Produce, pressing for production of the originals of those documents. Some concessions were made as a result of this procedural skirmish: that the documents Mr Lovick says that he received from Doppstadt Australia in his affidavit were not correctly described in that affidavit. There had been a change of plaintiffs' solicitors. Counsel for the plaintiffs conceded, with some justification, that the exhibit to Mr Lovick's principal affidavit was not right.
85The procedural solution to this was for Mr Lovick to physically identify in Court the originals of the documents that he said Doppstadt Australia gave to him. In oral evidence, he divided this material into the following five bundles: (1) a 21 November 2003 proposal, and a colour brochure with a September 2005 print date (MFI 2(i)/ later Exhibit B(i)); (2) another bundle of documents that Mr Lovick said that Mr Gillen gave him (MFI 2 (ii)/ later Exhibit B(ii)); (3) two photographs that Mr Lovick said Mr Davis gave him (MFI 2(iii)/ later Exhibit B(iii); (4) a buy back letter - referred to in more detail later in these reasons - (MFI 2(iv)/ later Exhibit B(iv); and (5) an operator's manual Mr Lovick said he was given on 24 February 2004 (MFI 2(v)/ later Exhibit B(v)). Of these five bundles, only the first two contained material that related to the contest about the documentary representations.
86The remaining three exhibits, Exhibit B(iii), Exhibit B(iv) and Exhibit B(v) were irrelevant to issues of representations made, for the following reasons. I find, Mr Davis did give the photographs in Exhibit B (iii) to Mr Lovick. But as these reasons earlier explain, I do not accept that Mr Lovick and Mr Davis had the conversation about them before the purchase that Mr Lovick alleges. They therefore can be ignored. The buy back letter, Exhibit B(iv), was sent by facsimile to Mr Lovick in late January 2004. But the plaintiffs abandoned their contract case and did not seek to make out any contractual right of "buy back". This letter was not relied upon as a source of any representations. But it raised some residual credit issues. I find that Doppstadt Australia gave Mr Lovick the last document, the operator's manual, Exhibit B(v), after the purchase, on 24 February 2004. The manual is of relevance to the performance of the machine but not to any documentary representation to Mr Lovick. The remaining contest therefore was about Exhibit B(i) and Exhibit B(ii).
87Exhibit B(i). The original orange 4 page brochure, Exhibit B(i) cannot have been given to Mr Lovick in November 2003. It is dated September 2005. Mr Lovick went to trade shows in the United States after August 2005. I find that it was given to him at one of these trade shows. As it was not available to him before his purchase of the AK430K it can be ignored. Moreover, it appears to be a brochure not about the tracked AK430K that the plaintiffs purchased, but about the trailer version, the AK430 model. This particular brochure, Exhibit B(i) could not have been a source of any documentary representations in the proceedings. But this was not the end of the contest about a brochure in the form of Exhibit B(i).
88Mr Lovick pursued an alternative, based upon secondary evidence. He said he had received a brochure identical in content to that marked Exhibit B(i), but which was dated May 2003; a brochure that could have been received prior to the plaintiffs' purchase. Mr Lovick pointed to the brochure attached to his original affidavit, which seemed in material respects to be identical to Exhibit B(i), except that the date on the back page was May 2003, not September 2005. The plaintiffs' case inferred that the original of that had been given to Mr Lovick and lost by previous lawyers. The evidence from Mr Tancred, which I accept, about the state in which the plaintiffs' files were received from previous lawyers, makes this explanation not improbable. For certainty, the May 2003 copy brochure in Mr Lovick's original sworn affidavit of 30 May 2006 was tendered and became Exhibit C.
89But Mr Davis continued to insist that he had given Mr Lovick a different document, a photocopy of which he had kept in his files. This document was exhibited as part of Tab 4 to Mr Davis' principal affidavit. This contest was important because the May 2003 - Exhibit C document contained a few distinctly more positive representations about the performance of the AK430K than did the Tab 4 document. But the Tab 4 document was not itself without some representational content. What decides this issue against Mr Lovick is Mr Davis' superior record keeping system and Mr Lovick's failure to persuade the Court that he had more probably not picked up the May 2003 - Exhibit C document at a U.S. trade fair sometime after the plaintiffs' purchase. The reasons for this follow.
90I accept Mr Davis' evidence that he did give the Tab 4 document to Mr Lovick, not the Exhibit C document. A difficulty with Exhibit C, is that even if the orginal were dated May 2003, Mr Lovick has not satisfied the Court that he acquired the document in Australia. It is not self-evident that it was a brochure even produced for the Australian market. Mr Davis denied seeing any brochure like the May 2003 brochure (Exhibit C) during his distributorship. I accept his denial. The structure and presentation of the Exhibit C May 2003 brochure did seem different from other brochures Mr Davis used in his business.
91The plaintiff asked the Court to infer that Exhibit C must have been the brochure given to Mr Lovick, because the particular CAT12 (Caterpillar) engine, described in Exhibit C, was also referred to in the invoice that was sent out with the November proposal, which is described in more detail below. Most AK430K's had Mercedes not Caterpillar engines. But I do not think that it can be inferred from the November proposal invoice that a brochure referring to the CAT12 must have existed at the same time. It is equally plausible that the May 2003 - Exhibit C brochure, that mentions the CAT12, was produced for some other English speaking heavy equipment market, such as the United States.
92Mr Davis gave evidence, which I accept, that the CAT12 was only first put into Doppstadt machines in about November 2003 and that he had not seen any brochure referring to the CAT12 in Australia by then. Even so, just because the May 2003 - Exhibit C brochure refers to the CAT12 that Doppstadt Australia was selling to Mr Davis, does not mean that particular brochure was available in Australia in November 2003. Because I accept that Mr Davis had good records of what he gave customers, he is more likely to be right than Mr Lovick about what he gave to Mr Lovick.
93But the Tab 4 document did contain representations: that the shredder was "capable of most shredding jobs, equipped with patented load sensing feed control"; that he had "three - swinging hammer holders with quickly replaceable hammer tips, heavy rotational hammer mill mass ensures smooth operation at a thousand rpm"; and that it was for the "shredding of waste, wood, wooden pallets, small round wood, joinery offcuts, demolition timbers, green waste, organic waste, substitute fuels...". The impression even of these representations was one of a powerful machine able to undertake a variety of shredding jobs without much interruption.
94Exhibit B(ii). I find that Mr Gillen did give to Mr Lovick the bundle of documents containing what could best be described as newsletters and another document entitled "advantages of the Doppstadt high-speed shredders". In my view, Mr Gillen did give both these groups of documents to Mr Lovick. Mr Gillen admitted that they were sent to Mr Lovick. I accept both his and Mr Lovick's evidence about this.
95The "advantages" document is mostly irrelevant. It makes many representations through some 23 arrow points but none of them are particularly relevant to the performance difficulties that Mr Lovick says he later experienced. Much of the "advantages" document is concerned with issues of safety, superior design for accessibility, fuel efficiency and ease of access for repair. In my view, there is nothing in the document that much assists the plaintiffs' case, with the possible exception of two entries which say, in support of other statements: the "rotor turns at a thousand rpm" and "the motor is good on fuel and handles the workload". In my view, these statements reinforce the idea of a smooth operation in the face of contamination and management of a load even though contaminated to a degree.
96The newsletter documents contained more positive representations about the AK430K. Although these newsletters are written in a narrative style, explaining the stories of customers of Doppstadt Australia, they have, for that very reason, a powerful impact. There were two such newsletters. One was not specific to any model (a two page newsletter). The other (a one page newsletter) was specific to the Doppstadt AK600, although it makes comments about the AK430K. It said that the AK430K on tracks was a "great way to go" from a contractor's point of view. Mr Gillen sent this newsletter to Mr Lovick before he had made up his mind, which of the models the plaintiffs would be acquiring. But it makes a representation about the AK430K to this extent. The other Exhibit B(ii) newsletter document which speaks generally, because its subject matter is parts and servicing support, a subject which is relevant to all shredders sold by Doppstadt Australia. On that subject it makes a number of important statements: (1) "we are way out in front when it comes to parts and service supply"; (2) "its not the cost of the part - it's the loss in time and revenue which results, if the machine is not working"; (3) the principles of Doppstadt Australia "come from an earth moving contractor background [as they did] and know only too well the importance of good parts and service backup"; and, (4) because waste processing is capital intensive "you need an equipment supply [Doppstadt Australia] with a seriously professional attitude to supply of parts and service". The two page brochure also, on another subject, states that AK430K "high-speed shredder" is "for one man operation".
97In addition to these brochures, Doppstadt Australia sent Mr Lovick in November 2003 a formal proposal for the purchase of the Doppstadt AK430K.