4 Section 52(1) of the Act establishes a norm of conduct. It provides that a corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or likely to mislead or deceive. Contravention makes the corporation potentially liable for the remedies contained in Pt VI, including injunction (s 80), damages (s 82) and other orders (s 87).
5 Section 51A is concerned with a subset of s 52 contravening conduct, namely misleading representations as to future matters. Relevantly it provides:
"(1) For the purposes of this Division [Pt V, including s 52] where a corporation makes a representation with respect to any future matter (including the doing of, or the refusing to do, any act) and the corporation does not have reasonable grounds for making the representation, the representation shall be taken to be misleading.
(2) For the purposes of the application of subsection (1) in relation to a proceeding concerning a representation made by a corporation with respect to any future matter, the corporation shall, unless it adduces evidence to the contrary, be deemed not to have had reasonable grounds for making the representation."
6 Section 51A does not of itself create a cause of action nor define a norm of conduct: Ting v Blanche (1993) 118 ALR 543 at 552.
7 Section 75B is concerned with accessorial liability. It relevantly provides:
"(1) A reference in this Part [V1] to a person involved in a contravention of a provision of Part IV, IVA, IVB, V or VC, or of section 75AU or 75AYA, shall be read as a reference to a person who:
(a) has aided, abetted, counselled or procured the contravention;
(b) has induced, whether by threats or promises or otherwise, the contravention;
(c) has been in any way, directly or indirectly, knowingly concerned in, or party to, the contravention; or
(d) has conspired with others to effect the contravention."
Section 80, which is concerned with injunctions, contains in subs (1)(c), (d), (e) and (f) provisions to the same effect as s 75B(1).
8 The leading case on s 75B is Yorke v Lucas (1985) 158 CLR 661. The High Court held that the section imports the requirements of the criminal law. The person sought to be made liable must be shown to have had knowledge of the essential matters which go to make up the contravention. This contrasts with the rule as to primary liability under s 52 where liability may attach even though a corporation acts honestly and reasonably: Hornsby Building Information Centre Pty Ltd v Sydney Building Information Centre Ltd (1978) 140 CLR 216 at 228, Parkdale Custom Built Furniture Pty Ltd v Puxu Pty Ltd (1982) 149 CLR 191 at 197.
9 In Yorke itself the alleged accessory, an employee of a corporate respondent, was held not to be liable because although he was aware of the representations made - indeed they were made by him - he had no knowledge of their falsity. Therefore he could not be said to have intentionally participated in the contravention: 158 CLR at 668. "Knowledge" means actual and not constructive knowledge: Compaq Computer Australia Pty Ltd v Merry (1998) 157 ALR 1 at 5. What is said in Yorke about s 75B is applicable to s 80(1)(c), (d), (e) and (f).
10 From the interaction of these provisions three conclusions emerge. First, s 51A does not detract from the Yorke principle that actual knowledge of the essential elements of the contravention is required if s 75B or s 80 is to apply. Where the contravening conduct involves misrepresentation, whether as to a future matter or not, this principle requires actual knowledge by the accessorial respondent of the falsity of the representation. This is an essential matter which must be alleged and proved: Su v Direct Flights International Pty Ltd [1999] FCA 78 at [38], Fernandez v Glev Pty Ltd [2000] FCA 1859 at [18].
11 Secondly, the reversal of onus in s 51A(2) does not apply where the accessorial liability of s 75B or s 80 is relied on. This question was considered by Emmett J in Australian Competition and Consumer Commission v Universal Sports Challenge Pty Ltd [2002] FCA 1276. The Commission had proceeded against Universal Sports Challenge Pty Ltd (Universal) for contravention of s 52 and, on the basis of s 75B, against a Mr Michael Kotawicz. Universal consented to certain orders and the matter continued against Mr Kotowicz. In that context his Honour said (emphasis in original):
"43 In the present case, Universal is no longer a party to the proceeding because, as I have said, the proceeding has now been dismissed as against Universal. Accordingly, it is no longer possible for Universal to adduce any evidence in the proceeding. On one view, if s 51A(2) applies as against Mr Kotowicz, it would give rise to an irrebuttable presumption so far as he is concerned. That is to say, since Universal cannot adduce evidence to the contrary, it is deemed, as against Mr Kotowicz not to have had reasonable grounds for making any relevant representation. No evidence led by Mr Kotowicz would lead to any different conclusion.
44 One view of s 51A is that it provides that a corporation is deemed, as against any party to a proceeding, not to have had reasonable grounds for making a representation unless that party adduced evidence to the contrary - see King v GIO Australia Holdings Limited [2001] FCA 308 paras [28]-[30]. That, however, is not what the section says. There could well be good policy reasons for imposing on a person who makes a representation with respect to a future matter the evidentiary onus of demonstrating that the representation was not misleading. It is a different matter altogether, however, to impose such a burden on a person who did not make the representation, albeit a person who was knowingly involved in the making of the statement.
45 That is a good reason for construing s 51A as giving rise to a deeming only as against a principal contravener of the Act. That is to say, it does not have any relevance as regards a claim against a person who is only alleged to have been involved in or to have been a party to a contravention by another person. That is the present case."
12 The case of King v GIO Holdings Limited referred to by his Honour was a decision of Moore J on a pleading strikeout application. Moore J at [30] held it was arguable that "it" in s 51A(2) could extend to a person treated by s 75B as being involved in a corporation's conduct. Thus his Honour declined to strike out a pleading in which the applicant did not assume the initial burden of proving that the misrepresentations with respect to future matters were misleading. This was in a context where counsel for the applicant had made it plain that it was not part of his case that the respondent alleged to be liable under s 75B knew the representations were false, misleading and deceptive; see 184 ALR 106 at [17].
13 Moore J of course did not have to reach a final conclusion on this point. However Emmett J did. We find his Honour's reasoning persuasive.
14 Thirdly, it is implicit in s 51A(1) that where a corporation does have reasonable grounds for making a representation with respect to a future matter then there will be no contravention of s 52. This is a concession in favour of representors; in the case of a misleading representation where no future matter is involved it does not matter whether the corporation had reasonable grounds or not: Sykes v Reserve Bank of Australia (1998) 88 FCR 511 at 513-514.
15 Accordingly, where s 75B or s 80 accessorial liability is in issue in relation to a representation with respect to a future matter, the existence or otherwise of reasonable grounds will be relevant. If reasonable grounds exist, there will have been no contravention and thus no question of accessorial liability will arise. However, as against the accessorial respondent, the onus will be on the applicant to show the respondent had actual knowledge that
- the representation was made and
- it was misleading or
- the corporation had no reasonable grounds for making it