austlii:cth/ATMO/2025/149
General information, not legal advice.
ATMO
2025-07-28
Original judgment source is linked above.
DECISION OF A DELEGATE OF THE REGISTRAR OF TRADE MARKS WITH REASONS
Re: Opposition by Local Kitchen Co Pty Ltd to registration of trade mark application numbers 2367277 (classes 29 and 30) - LOCAL KITCHEN a fresh approach to family owned (stylized) - and 2367279 (classes 29 and 30) - LOCAL KITCHEN a fresh approach to family owned (stylized) in the name of PMFresh Pty Ltd
Opponent: Mr Ryan Maguire of counsel instructed by Madderns Pty Ltd
Applicant: Mr Peter Whitehead of Hazan Hollander
Trade Marks Act 1995 (Cth) - Section 52 opposition**:** sections 42(b) and 60 pressed at hearing - no ground of opposition established.
Specification: Class 29: Fruit salads; Potato salad; Salads containing meat; Salads containing poultry; Food preparations consisting principally of meat; Food preparations consisting principally of meat products; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Food preparations made from meat; Foods prepared from milk; Prepared foods consisting principally of cheese; Prepared foods consisting principally of fish; Prepared foods consisting principally of fruits; Prepared meals consisting principally of chicken; Prepared meals consisting principally of fish; Prepared meals consisting principally of game; Prepared meals consisting principally of meat; Prepared meals consisting principally of mushrooms; Prepared meals consisting principally of poultry; Prepared meals consisting principally of seafood; Prepared meals consisting principally of tofu; Prepared meals consisting wholly or principally of potatoes; Prepared meals containing principally potato; Prepared meals made from fruit (fruit predominating); Prepared meals made from meat (meat predominating); Prepared meals made from poultry (poultry predominating); Prepared meals made of eggs (eggs predominating); Prepared meals made principally of cheese; Frozen prepared meals consisting principally of fish; Frozen prepared meals consisting principally of meat; Frozen prepared meals consisting principally of poultry; Vegetable salads; Boiled vegetables; Canned vegetables; Cooked dishes with vegetables (vegetables predominating); Cooked meals consisting principally of meat and vegetables; Cooked meals consisting principally of vegetables; Cooked vegetables; Deep frozen vegetables; Dried vegetables; Food products made from cooked vegetables; Food products made from dried vegetables; Food products made from preserved vegetables; Food spreads consisting principally of vegetables for sandwiches; Freeze-dried vegetables; Frozen vegetables; Meat substitutes prepared from vegetables (textured vegetable protein); Mixed processed vegetables; Mixed vegetables, sliced; Mixtures of vegetables and herbs; Pastry fillings of vegetables; Peeled vegetables; Pickled vegetables; Pre-cut, ready to serve vegetables; Prepared snacks made from cooked vegetables; Prepared snacks made from dried vegetables; Prepared snacks made from fresh vegetables; Prepared vegetable products; Prepared vegetables; Preserved vegetables; Preserves made from vegetables; Processed vegetables; Root vegetables (cooked); Root vegetables (dried); Root vegetables (preserved); Seafood substitutes prepared from vegetables (textured vegetable protein); Snack foods made from dehydrated vegetables; Snack foods made from dried vegetables; Snack foods made from extruded vegetables; Snack foods made from pre-cooked vegetables; Stir fry vegetables; Sweet pickle (pickled fruit or vegetables); Tinned vegetables; Vegan foods consisting predominantly of vegetables; Vegetable based meat substitutes; Vegetable based seafood substitutes; Vegetable burgers (vegetable patties); Vegetable concentrates; Vegetable crisps; Vegetable extracts for culinary purposes; Vegetable extracts for the preparation of soups; Vegetable fats (edible); Vegetable fats for cooking; Vegetable juice concentrates for cooking; Vegetable juice concentrates for culinary purposes; Vegetable juices for cooking; Vegetable mousses; Vegetable oil for culinary purposes; Vegetable preserves; Vegetable pulps (puree) for culinary purposes; Vegetable rings; Vegetable soup preparations; Vegetable stock; Vegetable terrines; Vegetable-based concentrate for cooking; Vegetable-based cream; Vegetable-based dips; Vegetable-based food; Vegetable-based snack food; Vegetable-based spreads; Vegetables (processed); Vegetables, canned; Vegetables, cooked; Vegetables, dried; Vegetables, preserved; Vegetables, processed; Vegetables, tinned; Vegetable based food preparations; Food preparations having a base of vegetables; Food preparations with a vegetable base; Frozen prepared meals consisting principally of vegetables; Prepared meals, predominantly of meat or vegetables; Vegetable-based prepared meals for toddlers; Prepared meals consisting principally of vegetables
Class 30: Dressings for salad; Pasta salads; Rice salads; Salad dressings; Sandwiches containing salad; Pastries consisting of vegetables and fish; Pastries consisting of vegetables and meat; Pastries consisting of vegetables and poultry; Pies containing vegetables; Tomato and vegetable based sauces; Vegetable based coffee substitutes; Vegetable flavoured corn chips; Vegetable flour; Vegetable pastes (sauces); Vegetable pies; Vegetable pulps (sauces); Vegetable purees (sauces); Vegetable thickeners; Aromatic preparations for food; Aromatic preparations for the food production industry; Essences for use in food preparation (other than essential oils); Food preparations for making puddings; Preparations for use as rising agents in food; Snack foods prepared from cereals; Snack foods prepared from grains; Snack foods prepared from maize; Snack foods prepared from potato flour; Noodle-based prepared meals; Prepared meals containing (principally) pasta; Prepared meals containing (principally) rice; Prepared meals in the form of pizzas; Prepared pasta meals; Prepared pizza meals
Trade mark: 
Specification: Class 29: Fruit salads; Potato salad; Salads containing meat; Salads containing poultry; Food preparations consisting principally of meat; Food preparations consisting principally of meat products; Food preparations consisting wholly or substantially wholly of milk; Food preparations having a base of milk; Food preparations made from meat; Foods prepared from milk; Prepared foods consisting principally of cheese; Prepared foods consisting principally of fish; Prepared foods consisting principally of fruits; Prepared meals consisting principally of chicken; Prepared meals consisting principally of fish; Prepared meals consisting principally of game; Prepared meals consisting principally of meat; Prepared meals consisting principally of mushrooms; Prepared meals consisting principally of seafood; Prepared meals consisting principally of poultry; Prepared meals consisting principally of tofu; Prepared meals consisting wholly or principally of potatoes; Prepared meals containing principally potato; Prepared meals made from fruit (fruit predominating); Prepared meals made from meat (meat predominating); Prepared meals made from poultry (poultry predominating); Prepared meals made of eggs (eggs predominating); Prepared meals made principally of cheese; Frozen prepared meals consisting principally of fish; Frozen prepared meals consisting principally of meat; Frozen prepared meals consisting principally of poultry; Vegetable salads; Food preparations having a base of vegetables; Food preparations with a vegetable base; Vegetable based food preparations; Boiled vegetables; Canned vegetables; Cooked dishes with vegetables (vegetables predominating); Cooked meals consisting principally of meat and vegetables; Cooked meals consisting principally of vegetables; Cooked vegetables; Deep frozen vegetables; Dried vegetables; Food products made from cooked vegetables; Food products made from dried vegetables; Food products made from preserved vegetables; Food spreads consisting principally of vegetables for sandwiches; Freeze-dried vegetables; Frozen vegetables; Meat substitutes prepared from vegetables (textured vegetable protein); Mixed processed vegetables; Mixed vegetables, sliced; Mixtures of vegetables and herbs; Pastry fillings of vegetables; Peeled vegetables; Pickled vegetables; Pre-cut, ready to serve vegetables; Prepared snacks made from cooked vegetables; Prepared snacks made from dried vegetables; Prepared snacks made from fresh vegetables; Prepared vegetable products; Preserves made from vegetables; Preserved vegetables; Prepared vegetables; Processed vegetables; Root vegetables (cooked); Root vegetables (dried); Root vegetables (preserved); Seafood substitutes prepared from vegetables (textured vegetable protein); Snack foods made from dehydrated vegetables; Snack foods made from dried vegetables; Snack foods made from extruded vegetables; Snack foods made from pre-cooked vegetables; Stir fry vegetables; Sweet pickle (pickled fruit or vegetables); Tinned vegetables; Vegan foods consisting predominantly of vegetables; Vegetable based meat substitutes; Vegetable based seafood substitutes; Vegetable burgers (vegetable patties); Vegetable concentrates; Vegetable crisps; Vegetable extracts for culinary purposes; Vegetable extracts for the preparation of soups; Vegetable fats (edible); Vegetable fats for cooking; Vegetable juice concentrates for cooking; Vegetable juice concentrates for culinary purposes; Vegetable juices for cooking; Vegetable mousses; Vegetable oil for culinary purposes; Vegetable preserves; Vegetable pulps (puree) for culinary purposes; Vegetable rings; Vegetable soup preparations; Vegetable stock; Vegetable terrines; Vegetable-based concentrate for cooking; Vegetable-based cream; Vegetable-based dips; Vegetable-based food; Vegetable-based snack food; Vegetable-based spreads; Vegetables (processed); Vegetables, canned; Vegetables, cooked; Vegetables, dried; Vegetables, preserved; Vegetables, processed; Vegetables, tinned; Frozen prepared meals consisting principally of vegetables; Prepared meals, predominantly of meat or vegetables; Vegetable-based prepared meals for toddlers; Prepared meals consisting principally of vegetables
Class 30: Dressings for salad; Pasta salads; Rice salads; Salad dressings; Sandwiches containing salad; Aromatic preparations for food; Aromatic preparations for the food production industry; Essences for use in food preparation (other than essential oils); Food preparations for making puddings; Preparations for use as rising agents in food; Snack foods prepared from cereals; Snack foods prepared from grains; Snack foods prepared from maize; Snack foods prepared from potato flour; Pastries consisting of vegetables and fish; Pastries consisting of vegetables and meat; Pastries consisting of vegetables and poultry; Pies containing vegetables; Tomato and vegetable based sauces; Vegetable based coffee substitutes; Vegetable flavoured corn chips; Vegetable flour; Vegetable pastes (sauces); Vegetable pies; Vegetable pulps (sauces); Vegetable purees (sauces); Vegetable thickeners; Noodle-based prepared meals; Prepared meals containing (principally) pasta; Prepared meals containing (principally) rice; Prepared meals in the form of pizzas; Prepared pasta meals; Prepared pizza meals
Section 60 - Reputation in Australia_**
60 Trade mark similar to trade mark that has acquired a reputation in Australia
The registration of a trade mark in respect of particular goods or services may be opposed on the ground that:
(a) another trade mark had, before the priority date for the registration of the first‑mentioned trade mark in respect of those goods or services, acquired a reputation in Australia; and
(b) because of the reputation of that other trade mark, the use of the first‑mentioned trade mark would be likely to deceive or cause confusion.

(ii) A trade mark is likely to cause confusion if the result of its use will be that a number of persons are caused to wonder whether it might not be the case that the two products or closely related products and services come from the same source. It is enough if the ordinary person entertains a reasonable doubt.
It may be interpolated that this is another way of expressing the proposition that the trade mark is likely to cause confusion if there is a real likelihood that some people will wonder or be left in doubt about whether the two sets of products or the products and services in question come from the same source.
(iii) In considering whether there is a likelihood of deception or confusion all surrounding circumstances have to be taken into consideration. These include the circumstances in which the marks will be used, the circumstances in which the goods or services will be bought and sold and the character of the probable acquirers of the goods and services.
(iv) The rights of the parties are to be determined as at the date of the application.
(v) The question of deceptive similarity must be considered in respect of all goods or services coming within the specification in the application and in respect of which registration is desired, not only in respect of those goods or services on which it is proposed to immediately use the mark. The question is not limited to whether a particular use will give rise to deception or confusion. It must be based upon what the applicant can do if registration is obtained.
In respect of the last proposition, Mason J observed in Berlei Hestia Industries Ltd v The Bali Company Inc:[5]
"...the question whether there is a likelihood of confusion is to be answered, not by reference to the manner in which the respondent has used its mark in the past, but by reference to the use to which it can properly put the mark. The issue is whether that use would give rise to a real danger of confusion."
What is intended by the word "reputation" in s 60? The word is defined in The Macquarie Dictionary as follows:
reputation ... 1. the estimation in which a person or thing is held, esp. by the community or the public generally; repute ... 2. favourable repute; good name ... 3. A favourable and publicly recognised name or standing for merit, achievement, etc. ... 4. The estimation or name of being, having done, etc, something specified.
Cf. The Oxford English Dictionary. In s 60, the word is, I think, apt to refer to "the recognition of the McCormick & Co marks by the public generally".
Does the evidence establish that in Australia before 9 March 1992 the McCormick & Co marks were recognised by the public generally and, because of that, the use by Mary McCormick of her marks would be likely to cause the public confusion, as for example, by the public's mistakenly attributing a business connection between the two or attributing her product to the company?
LOCAL KITCHEN is a well-known combination of English words. It is not a term invented or coined by the Opponent. They are words over which there is a common or public right of use in that they form part of the "common heritage".
The use of descriptive words by the Opponent was no doubt convenient. It thereby adopted a name that very clearly described its activities.
[t]here is a price to be paid for the advantages flowing from the possession of an eloquently descriptive trade name. Because it is descriptive it is equally applicable to any business of a like kind, its very descriptiveness ensure that it is not distinctive of any particular business and hence its application to other like business will not ordinarily mislead the public... quite small differences in a competitor's trade name will render the latter immune from action...[13]
Section 42(b) - Contrary to Law
An application for the registration of a trade mark must be rejected if:
(a) the trade mark contains or consists of scandalous matter; or
The scope for the operation of s.52 will thus be broader than that involved in the tort of passing off so that in a case such as the present where the claim is for the protection of the reputation in a name against the use of that name by another, failure to succeed under s.52 or s.53 will invariably mean that proceedings for passing off would likewise fail.[18]
(1) Unless subsection (3) applies to the proceedings, the Registrar must, at the end, decide:
(b) to register the trade mark (with or without conditions or limitations) in respect of the goods and/or services then specified in the application;
having regard to the extent (if any) to which any ground on which the application was opposed has been established.
[1] Which together constitute 'the Notice'.
[2] [2015] FCAFC 156, [133] (Besanko, Jagot and Edelman JJ).
[3] [2006] FCA 1663, [26].
[4] [1999] FCA 1020 [50].
[5] [1973] HCA 43; (1973) 129 CLR 353, 362.
[6] [2000] FCA 1335 [81].
[9] Seven Up Co v OT Ltd [1947] HCA 59; (1947) 75 CLR 203, 211 (Williams J).
[10] Hatton Holdings [2022] ATMO 28; 174 IPR 11, [40] (Blake Knowles)
[11] Toddler Kindy Gymbaroo Pty Ltd v Gymboree Pty Ltd [2000] FCA 618; (2000) 100 FCR 166, [26]-[31], [94] (Moore J) ('Gymbaroo').
[12] [1978] HCA 11; (1978) 140 CLR 216, 229-230.
[13] With Barwick CJ and Jacobs and Aickin JJ concurring. See also, Energy Beverages LLC v Cantarella Bros Pty Ltd [2023] FCAFC 44, [167] (Yates, Stewart and Rofe JJ) where descriptive elements were relevant considerations for the court's section 44 comparison.
[14] Exhibit SH19 accompanying Harvey [47].
[15] Parkdale Custom Built Furniture Pty Ltd v Puxu Pty Ltd [1982] HCA 44; (1982) 149 CLR 191, 198 (Gibbs CJ); Monster Energy Company v Mixi Inc [2020] FCA 1398, [33] (Stewart J); Hasbro Inc v Imagination Holdings Pty Ltd (2005) 66 IPR 636; [2005] ATMO 43 (Hearing Officer Thompson).
[16] Monster Energy v USA Nutraceuticals Inc [2017] ATMO 22, [58] (Hearing Officer R.Wilson).
Local Kitchen Co Pty Ltd
PMFresh Pty Ltd [2025] ATMO 149
(1973) 129 CLR 353
(1947) 75 CLR 203
(2000) 100 FCR 166
(1978) 140 CLR 216
(1982) 149 CLR 191
(2005) 66 IPR 636