The amended statement of claim
72 It is then appropriate to consider the amended statement of claim to ascertain whether it pleads a case that might support the grant of any of the relief claimed.
73 The pleading commences with the allegation that the respondent is responsible for marketing, distributing and selling Clinique products, among other brands, through various shops, including online shops.
74 It is apparent from Ms Duffy's evidence that the allegation is not accurate. The evidence is clear that the respondent is only responsible for its own website. It is not responsible for, and cannot control, sales and advertising undertaken on third party websites. To the extent it is able to request corrections on such third party websites, it has done so.
75 There is then a generalised allegation that the respondent is 'carrying out dishonest business in Australia'.
76 I accept the respondent's submission that this pleading is inflammatory. The error on the Clinique Australia website has been acknowledged and corrected. If Ms Krishnan by use of the term 'dishonesty' contends that there was misadvertising with knowledge of the error or that there was fraudulent conduct, then no such allegation has been properly particularised and the assertion has no reasonable foundation, having regard to Ms Duffy's evidence.
77 There is then a general reference to 'misleading and deceptive advertisement' and Ms Krishnan lists the statutory provisions s 18(1), s 29(1)(a), (g), (h) and (m), s 33, s 34 and s 54(1)(a), (b), (2)(a), (c) and (3)(d) of the ACL. Ms Krishnan does not descend into any of the elements of those provisions.
78 Ms Krishnan then pleads that she decided to purchase the CABS All Over Clearing Treatment for personal use and she pleads that she did this because it appeared to combine salicylic acid and benzyl peroxide. She also refers to 'claimed promising results' in improving active blemishes. She then provides 'particular of products purchased'.
79 At A to D of the particulars, Ms Krishnan complains that when she purchased a CABS All Over Clearing Treatment at Myer Galleria over the counter the receipt did not match the product.
80 It is unclear how this assertion assists Ms Krishnan. It is not suggested that the product in fact contained salicylic acid and benzoyl peroxide. Construed generously, it might be that Ms Krishnan asserts that she read about the product online (without limiting her knowledge to any particular website) and then went to Myer Galleria to purchase the product, expecting the product to contain those ingredients and to be described as a 'treatment', but that was not the case.
81 At E of the particulars Ms Krishnan pleads that she bought CABS All Over Clearing Treatment/Moisturiser online from six Australian websites. Four of the six websites (including the Clinique Australia webiste) stated that the product contained both salicylic acid and benzoyl peroxide. The fifth described it as 'medicated' without stipulating that it contained either salicylic acid or benzoyl peroxide, and the sixth referred only to salicylic acid.
82 Although the pleading is opaque, it can reasonably be discerned, having regard also to her damages schedule, that Ms Krishnan asserts she bought the eight items of product set out in the schedule because they were described as containing salicylic acid and benzoyl peroxide and that she otherwise would not have purchased them. Again, it is to be noted that the respondent was only responsible for advertising on its own website and is connected in that manner to only two of the purchases.
83 Having regard to s 236, I am satisfied that Ms Krishnan has an arguable case that, but for the fact that payment has been offered to compensate fully for such losses, she would have been entitled to relief by way of an order that the respondent compensate her for the price spent acquiring the products from the Clinique Australia website and from Myer Galleria, on the basis that she was misled into buying them by advertising on the Clinique Australia website and would not have bought them if she knew that the product did not contain benzoyl peroxide. There is, however, nothing for this Court to determine in this regard, as the respondent has undertaken to the Court to pay an amount to her that more than compensates her for any such loss. I will return to this.
84 At F of the particulars, Ms Krishnan refers to the 'CABS 3 set system' advertised on eight Australian websites, one of which the Clinique Australia website. The other websites are third party sites. She states that the www.clinique.com.au website refers to ingredients that include salicylic acid and benzoyl peroxide. One website relevantly listed the ingredient salicylic acid only. The other websites did not list the ingredients on the website. This assertion appears to be part of a broader assertion made in a number of places in the statement of claim as to inconsistent marketing across different websites. However, there is no allegation that Clinique was obliged to disclose all ingredients of a product on its website and no allegation that it was responsible for and so liable for the marketing decisions made by third parties about its products on their websites.
85 At G of the particulars, Ms Krishnan alleges that the respondent has 'advertised/sold/selling' the products 'Acne Solutions treatment' that contain salicylic acid and benzoyl peroxide on five Australian websites, when such products are 'meant to be sold in United States of America and Canada only'. One of the listed websites is www.clinique.com.au, and the others are third party websites. There is no evidence the products were in fact sold in Australia.
86 At H of the particulars Ms Krishnan states that she was shocked to find that only the key ingredient salicylic acid was mentioned on the product box.
87 This is consistent with the respondent's case that products containing benzoyl peroxide were not sold by it in the Australian market. It also suggests that the product packaging was accurate insofar as its ingredients were concerned. To the extent Ms Krishnan asserts she would not have bought it if she understood that it did not contain benzoyl peroxide, her loss is addressed by the comments at [83] above.
88 At I Ms Krishnan says she then checked against the websites and found them to be 'highly misleading, inaccurate, false, deceptive and factually incorrect'. Following from the particulars with respect to the packaging, this appears to be a re-statement of the complaint that products were advertised by the respondent as containing salicylic acid and benzoyl peroxide when in fact for those products available in Australia that was not the case. This has been dealt with at [82]-[83] above. Furthermore, there is no assertion in the pleadings that the product ingredients were not clear from the packaging of the products received.
89 At J Ms Krishnan states that she bought the CAB products trusting claims that the respondent 'never compromises on safety' and that they 'tap into the deep expertise of our scientist'.
90 However, there is no allegation in the pleading that explains how or where any therapeutic claims were made by the respondent or why they were inaccurate or misleading in any manner.
91 At K it is asserted that the respondent 'has been making misleading advertisements of CABS products on all main Australian websites' in regard to its composition and its benefits.
92 At L Ms Krishnan asserts that 'there are multiple inconsistencies providing incomplete and inaccurate information on the websites in regard to the product's composition and benefits' and that the images on the websites are conflicting.
93 The assertions at K and L again overlook the limitation on the respondent's control of third party advertising. Nor does the pleading disclose why it is the case (if it is in fact what Ms Krishnan contends) that any or all ingredients must be included on any relevant website advertising in order to prevent there being a contravention of the ACL.
94 At N it is alleged that the respondent 'has advertised, labelled offered for sale, sold and distributed CABS misbranded and counterfeit products across Australia by misleading information', and that she has reason to believe that the respondent has 'misled [her] and Australian customers [on] various platforms of selling', and 'thus violated the provisions of the ACL.
95 There is no evidence of any counterfeit products being sold in Australia. There is no evidence that the products acquired by Ms Krishnan were counterfeit. To the extent the products she acquired did not contain benzoyl peroxide when she expected they would do so, that allegation has already been addressed.
96 Ms Krishnan then lists various 'therapeutic claims' of various products, and asserts that the 'unacceptable, unrealistic and bogus claims' demonstrate 'the outrageous conduct of the defendant'.
97 Again, there is no allegation in the pleading that explains how or where any therapeutic claims were made by the respondent or why they were inaccurate or misleading in any manner. To the extent the products she acquired did not contain benzoyl peroxide or were not 'medicated' when she expected the contrary, that allegation has already been addressed.
98 Ms Krishnan then introduces what may best be described as submissions (under the heading 'Hence'). She asserts that she is concerned and profoundly worried about innocent customers buying the products not knowing about the presence or absence of ingredients as described on a number of websites, asserting that if the ingredients are present then they could be harmful or, if they are not present then the product might not perform as effectively as claimed. She refers to the vulnerability of acne sufferers. She says that the respondent's conduct has caused her to develop suspicion 'for everything' and caused an adverse impact on her personal professional and social life; that she feels traumatised; and she speculates as to persons who might have deliberately bought the product advertised as containing both salicylic acid and benzoyl peroxide.
99 These allegations are not supported by material facts.
100 She further states that the respondent has continued to advertise a US acne medication product with salicylic acid and benzoyl peroxide, 'using other crafty marketing tactics' on the website www.davidjones.com.
101 Again, the respondent does not control the contents of a third party website such as that referred to, and Ms Duffy's evidence is that she wrote to, relevantly, representatives of David Jones to ensure such websites were updated with correct information.
102 There is also an allegation made in the written submissions that the respondent used Australia as a dumping ground for 'faulty products'. Again the allegations are not supported by material facts and there is no evidence to support them.
103 It is then necessary to return to the statutory provisions in order to ascertain how it is said that the various allegations engage those provisions.
104 For example, as to s 18 of the ACL, leaving aside the limited conclusion I have reached at [83] above, it is not possible to discern what conduct or particular representations Ms Krishnan asserts are misleading or deceptive, as opposed to generalised complaints about inconsistent alternative advertising, or generalised requests for evidence as to research or therapeutic benefit without any link to a contravention.
105 This same issue arises with respect to claims that might rely on s 29 (save for an overlap with the conclusion referred to at [83] above) and s 33. No material facts tied to those provisions are otherwise pleaded. Section 34 would appear to have no application on the facts.
106 The applicant also refers to s 54 of the ACL. However, the pleading does not allege that the goods were not of an acceptable quality because they were not fit for purpose. Nor are there material facts pleaded in support of such a contravention.