austlii:cth/ATMO/2025/221
General information, not legal advice.
ATMO
2025-10-30
Original judgment source is linked above.
DECISION OF A DELEGATE OF THE REGISTRAR OF TRADE MARKS WITH REASONS**
Re: Opposition by EBS Holdings Pty Ltd to applications under section 92 of the Trade Marks Act 1995 (Cth) by Ardex GmbH to remove trade mark numbers 1368512 (19) - eco build SOLUTIONS economical light-weight insulated building systems (figurative) - and 2079898 (19) - Ecobuild Solutions - in the name of EBS Holdings Pty Ltd
Applicant: Michelle Calder of Spruson & Ferguson
Trade Marks Act 1995 (Cth) - applications under section 92 - sections 92(4)(a) and 92(4)(b) - section 92(4)(b) considered and not established - exercise of Registrar's discretion not appropriate - trade marks to be removed from the Register
Trade mark:
('512 Mark')
Specification: Class 19: Building elements of stone; building materials in the nature of slates for tiling; building products of slate; mineral based building materials having insulating properties; non-metallic building materials in the form of boards; non-metallic building materials in the form of panels
Specification: Class 19: Acoustic building materials (other than for insulation); Building materials made of fibre cement; Building materials made of glass fibres; Building materials made of mineral wool; Cementitious building materials (other than in the nature of paint); Laminated building materials (non-metallic); Mineral based building materials having fire protection properties; Non-metallic building materials; Non-metallic building materials for flooring; Non-metallic building materials for use in cladding; Non-metallic building materials having insulating properties; Non-metallic building materials having thermal insulation properties; Non-metallic building materials in sheet form
(collectively referred to as the '512 and 898 Marks' and '512 and 898 Goods')
(4) An application under subsection (1) or (3) (non‑use application) may be made on either or both of the following grounds, and on no other grounds:
(a) that, on the day on which the application for the registration of the trade mark was filed, the applicant for registration had no intention in good faith:
(ii) to authorise the use of the trade mark in Australia; or
(iii) to assign the trade mark to a body corporate for use by the body corporate in Australia;
in relation to the goods and/or services to which the non‑use application relates and that the registered owner:
(v) has not used the trade mark in good faith in Australia;
in relation to those goods and/or services at any time before the period of one month ending on the day on which the non‑use application is filed;
(b) that the trade mark has remained registered for a continuous period of 3 years ending one month before the day on which the non‑use application is filed, and, at no time during that period, the person who was then the registered owner:
(ii) used the trade mark in good faith in Australia;
in relation to the goods and/or services to which the application relates.
Note 1: For file and month see section 6.
Note 2: If non‑use of a trade mark has been established in a particular place or export market, then instead of the trade mark being removed from the Register, conditions or limitations may be imposed under section 102 on the registration of the trade mark so that its registration does not extend to that place or export market.
Note 3: For when the registration of a trade mark is taken to have effect, see sections 72 and 239A.
Use of a trade mark in relation to goods means use of a trade mark upon, or in physical or other relation to, those goods, and so can include use of the mark on product packaging or marketing such as on a website. There is a distinction, although not always easy to apply, between the use of a sign in relation to goods and the use of a sign as a trade mark. A trade mark is a sign used, or intended to be used, to distinguish goods dealt with by one trader from goods dealt with by other traders; that is, as a badge of origin to indicate a connection between the goods and the user of the mark.
Whether a sign has been "use[d] as a trade mark" is assessed objectively without reference to the subjective trading intentions of the user. As the meaning of a sign, such as a word, varies with the context in which the sign is used, the objective purpose and nature of use are assessed by reference to context. That context includes the relevant trade, the way in which the words have been displayed, and how the words would present themselves to persons who read them and form a view about what they connote. A well known example where the use was not "as a trade mark" was in Irving's Yeast-Vite Ltd v Horsenail, where the phrase "Yeast tablets a substitute for 'Yeast-Vite'" was held to be merely descriptive and not a use of "Yeast-Vite" as a trade mark. Therefore, it did not contravene the YEAST-VITE mark.
The existence of a descriptive element or purpose does not necessarily preclude the sign being used as a trade mark. Where there are several purposes for the use of the sign, if one purpose is to distinguish the goods provided in the course of trade that will be sufficient to establish use as a trade mark. Where there are several words or signs used in combination, the existence of a clear dominant "brand" is relevant to the assessment of what would be taken to be the effect of the balance of the label, but does not mean another part of the label cannot also act to distinguish the goods.[7]
Use of the 512 and 898 Marks during the Relevant Period
('Logo Mark')
('ES Logo Mark') which appears in the Annexures HGK-21,HGK-24 and HGK-27 to Klintworth, are not use of the 512 Mark with additions or alterations affecting its identity.


Ecobuild Solutions are experts in researching, sourcing, inspecting and testing building products. Our focus is on sourcing and supplying high quality magnesium oxysulphate ('MOS') cement boards (ie: non-chloride MgO boards) and complementary products.
In our quest to optimise our MOS products, we have vetted dozens of factories, finalised board formulations and specifications, conducted extensive testing, and considered building techniques and installation methodologies. The net result is the supply of high quality, extreme strength MOS cement boards which provide unrivalled benefits to our end-customers.
Our MOS cement boards are branded OxyMag and distributed exclusively via our partners ITI and John Cook & Sons throughout Australia. Stockists of our OxyMag cement boards can be found at the following websites:

trade mark ('OxyMag Mark') and the following channel name:

If satisfied that it is reasonable to do so, the Registrar or the court may decide that the trade mark should not be removed from the Register even if the grounds on which the application was made have been established.
(b) the registered proprietor of the mark still has a residual reputation in the mark;
(c) there have been sales by the registered owner of the mark of the goods for which removal was sought since the relevant period ended;
(d) the applicant for removal had entered the market in knowledge of the registered mark;
(e) the registered proprietors were aware of the applicant's sales under the mark;
The purpose of Part 9 is to provide for the removal of unused trade marks from the Register. In that regard it is plainly designed to protect the integrity of the Register, and in this way, the interests of the consumer. At the same time, however, it seeks to accommodate, where reasonable, the interests of the registered trade mark owners.[20]
[T]he legislative scheme reveals a concern with the condition of the Register of Trade Marks. It is a concern that it have "integrity" and that it be "pure". It is a "public mischief" if the Register is not pure, for there is "public interest in [its] purity". The concern and the public interest, viewed from the angle of consumers, is to ensure that the Register is maintained as an accurate record of marks which perform their statutory function - to indicate the trade origins of the goods to which it is intended that they be applied.[26]
[1] Unless otherwise indicated, any references to sections or regulations, below, are references to sections or regulations of the Trade Marks Act 1995 (Cth) ('Act') or the Trade Marks Regulations 1995 (Cth) ('Regulations'), respectively.
[2] Per s 93(2) prior to the Intellectual Property Laws Amendment (Productivity Commission Response Part 1 and Other Measures) Act 2018 as applies in the present matter. The updated s 93(2) applies to trade mark applications filed from 24 February 2019 onwards. See also, eg, Moores MDP Pty Ltd v Moore Stephens International Licensing [2023] ATMO 86, [23]; Auswool Products Pty Ltd v Source Co International Pty Ltd [2022] ATMO 173, [9]; Bangkok Broadcasting & TV. Co Ltd v Seven Network (Operations) Limited [2021] ATMO 78, [21]; Live Entertainment Investments III Pty Ltd v The Education Group Pty Ltd [2018] ATMO 3, [22].
[3] [2001] FCA 261, [16].
[5] Great White Shark Enterprises Inc v Joose Apparel Pty Ltd [1998] ATMO 8 (Hearing Officer Forno).
[6] (1962) RPC 1, 7.
[7] [2023] HCA 8, [23]-[25] (Kiefel CJ, Gageler, Gordon, Edelman and Gleeson JJ) (citations omitted).
[8] Telstra Corporation Limited v Phone Directories Company Pty Ltd [2015] FCAFC 156, [133] (Besanko, Jagot and Edelman JJ), albeit in respect of an action opposing registration rather than removal.
[9] The Shell Company Australia Ltd v Esso Standard Oil (Australia) Limited [1963] HCA 66; (1963) 109 CLR 407, 414 (Windeyer J).
[11] Sports Warehouse, Inc v Fry Consulting Pty Ltd [2010] FCA 664, [133] (Kenny J).
[12] Klintworth, Annexures HGK-1 and HGK-2.
[13] Klintworth, Annexures HGK-21 and HGK-27.
[14] Verified on the Register of Trade Marks, trade mark number 1870779.
[15] Optical 88 Ltd v Optical 88 Pty Ltd (No 2) [2010] FCA 1380, [273] (Yates J).
[16] Austin, Nichols & Co Inc v Lodestar Anstalt [2012] FCAFC 8, [28] (Jacobson, Yates and Katzmann JJ) ('Austin').
[19] Austin [2012] FCAFC 8.
[21] Klintworth, Annexure HGK9, HGK-10, HGK-12 and HGK-13.
[22] Klintworth, Annexure HGK-6 and HGK-7.
[23] Klintworth, Annexure HGK-8, HGK-14 and HGK-15.
[24] Klintworth, Annexure HGK-11, HGK16 and HGK-17.
[25] Verified on the Register of Trade Marks.
[26] [2010] HCA 13, [22] (French CJ, Gummow, Heydon, Crennan and Bell JJ) (citations omitted).
[27] [2001] ATMO 78 (Hearing Officer Williams).
EBS Holdings Pty Ltd
Ardex GmbH [2025] ATMO 221
(1963) 109 CLR 407