Background facts
12 On 22 April 2015, following the trial of the proceeding, North J made the April 2015 orders. These orders included, as paragraph 9(c), an injunction in the following terms:
Each of the sixth and seventh respondents be permanently restrained, whether by themselves, their servants or agents or otherwise, in trade or commerce, from:
…
(c) making any statement or representation to any patient or prospective patient as to:
(i) the efficacy of NRM treatments;
(ii) the efficacy of any medications or medical services offered by parties other than the sixth and seventh respondents; or
(iii) the patient's need for the NRM treatments and any adverse consequences that might result if the patient:
(A) does not acquire the NRM treatments, or
(B) does not receive NRM treatments for male sexual dysfunction.
except if that statement is made directly to a patient or potential patient by a duly qualified medical practitioner during a consultation either in person or by video-link.
13 On 24 April 2015, Corrs Chambers Westgarth (Corrs), the solicitors for the ACCC, wrote to the solicitors then acting for NRM. The letter referred to the injunctions in paragraphs 9 and 10 of the April 2015 orders, noting that they took effect immediately on the making of the orders. The letter stated, among other things, that the ACCC had reviewed the current AMI website (which was operated by NRM) and "is concerned that statements remain on the site relating to the efficacy of NRM treatments particularly oral strips". Examples of such statements were provided. It was stated:
These statements and any similar statements breach paragraph 9(c) of the Order and must be removed immediately. Please confirm by return that this has been completed. Please also confirm that a complete review of NRM's marketing and advertising material has been undertaken to ensure compliance with paragraph 9(c) of the Order.
14 On 26 April 2015, StevensVuaran Lawyers (StevensVuaran), who had commenced acting for NRM, responded to Corrs' letter dated 24 April 2015. StevensVuaran stated that they were in the process of taking instructions on an urgent basis in relation to Corrs' letter. After noting that the orders of North J contemplated that application could be made to vary the orders in relation to the issues raised in paragraphs [975], [988], [989] and [993] of the judgment, the letter stated:
It seems to us that before our clients can properly understand what is required to be done to comply with the orders of North J (and thus, to provide us with instructions to respond to your letter under reply), it is necessary for those orders to be finalised and made certain. This requires the ACCC to make its position in relation to the orders clear.
15 On 27 April 2015, Corrs wrote to StevensVuaran. Among other things, the letter reiterated the point made in Corrs' earlier letter that the injunctions made by North J took effect immediately on the making of the orders on 22 April 2015. The letter stated that NRM should be able to provide the ACCC with details of the steps being taken to comply with the injunctions that had been made, "including responding to the ACCC's concerns about statements made on [NRM's] website regarding the efficacy of NRM's treatments as identified in our letter".
16 On 29 April 2015, StevensVuaran wrote to Corrs. The letter indicated that NRM would be filing an appeal from the judgment of North J and seeking a stay pending appeal. The letter stated that NRM understood that (subject to the stay application) it was required to comply with the April 2015 orders. The letter set out, in some detail, the basis upon which a stay would be sought. In relation to paragraph 9(c)(i) of the April 2015 orders the letter stated:
Our clients also seek a stay of order 9(c)(i) because of the potential enormous breadth of the order and the very serious risk for inadvertent breach of the order.
The concept of "efficacy" is an enormously [broad] and nebulous concept (as indeed, is demonstrated by the fact that you have referred, in your letter of 24 April 2015, to particular statements on the website as being in potential breach of order 9(c)(i)).
It seems to us that there is almost nothing which can be said in relation to our client's products which could not potentially be characterised as being a reference to their "efficacy". If our clients cannot communicate with members of the public via the medium of advertising, or [through] its consultants, or in any other way other than personal consultation with a doctor, that will cripple our client's business. The ACCC is aware from the evidence given at the trial of the need for ongoing advertising to drive our client's business.
17 As set out in Annexure "A" to the Reasons, the statements on the website which were found to be in breach of the April 2015 orders were published as follows:
(a) The statements set out in items 7 and 8 were published from 28 April 2015 to 23 July 2015.
(b) The statements set out in items 10, 11 and 17 were published on 23 July 2015.
(c) The statements set out in items 12 and 18 were published from 7 May 2015 to 23 July 2015.
(d) The statements set out in items 14 and 15 were published from 13 May 2015 to 23 July 2015.
18 From 23 April 2015 to 30 July 2015, NRM caused to be broadcast on 2,421 occasions the television advertisement described in item 20 of Annexure "A" to the Reasons.
19 During May, June and July 2015, NRM caused to be broadcast radio advertisements containing the statements set out in items 1 to 6 of Annexure "A" to the Reasons. The details in Annexure "A" and the supporting evidence (ie, the affidavit of William Barrington dated 19 August 2015 at paragraphs 35(b) and 41) indicate that there were, in total, approximately 26 broadcasts.
20 During May 2015, there was correspondence between the parties' solicitors regarding various matters including the possible variation of certain paragraphs (other than 9(c)) of the April 2015 orders and compliance with the April 2015 orders. In a letter dated 5 May 2015, StevensVuaran wrote:
Order 9(c) - Our client has removed from its website all references to the word "efficacy" (including, but not limited to, the references to which you had adverted in your earlier correspondence).
21 On 15 May 2015, Corrs wrote to StevensVuaran in response to that letter. Corrs stated that the ACCC had recently reviewed the website and identified instances of non-compliance with the April 2015 orders. The letter stated that, in the ACCC's view, NRM was in contempt of paragraph 9(c) of the April 2015 orders. Corrs set out, in Schedules 1 and 2 to the letter, a list of statements published on various pages of, and in video content available on, the website which the ACCC considered failed to comply with paragraph 9(c). The Schedules include many of the items in Annexure "A" to the Reasons which I found to constitute a contempt of court. In particular, items 7, 8, 10, 11, 12, 14, 15 and 17 set out in Annexure "A" were included in the Schedules to Corrs' letter.
22 In May 2015, NRM issued an application for a stay of the April 2015 orders pending appeal. In support of that application, NRM relied on an affidavit of Mr Shrestha dated 18 May 2015 (a copy of which was included in the material relied on by the ACCC for the purposes of the hearing on any fine to be imposed and costs). In relation to Mr Shrestha's affidavit, I note the following:
(a) Mr Shrestha stated that, for the reasons set out in his affidavit, he was gravely concerned that if NRM was required to comply with the April 2015 orders in their then current form, it was likely that the business of NRM would not be able to continue.
(b) Mr Shrestha provided, at page 1 of Exhibit DKS 1, a table he had prepared from the business records of NRM showing a summary of revenue and expenditure for the period 1 July 2014 to 31 March 2015. This showed, for the nine-month period, gross income of $15,220,584; net income (after refunds and cancellations) of $11,789,271; advertising expenses of $2,739,583; other expenses (which it is not necessary to detail for present purposes); and a net profit of $1,095,054.
(c) Mr Shrestha stated that NRM engaged about 120 people as workers in its business, including both employees and contractors.
(d) At paragraphs 41 to 45 of the affidavit, Mr Shrestha addressed the topic of website representations in relation to efficacy of products. He referred to Corrs' letter of 24 April 2015 and stated that subsequently he took steps to remove the word "efficacy" from certain pages of the website. He stated that to the best of his knowledge and belief the word "efficacy" was no longer used on the website. He referred to subsequent correspondence between the solicitors and then stated:
Although all uses of the word "efficacy" have been removed from the website, I remain very concerned about the scope of the order which prevents any representation concerning efficacy in general being made by NRM and in particular, I am very concerned about what the order means and the possibility for inadvertent breach by NRM. Accordingly, I respectfully request the court to stay the operation of this order.
(e) The affidavit stated that in the period 1 January 2015 to 28 April 2015, the website was accessed 138,826 times, and these sessions involved 96,602 unique users.
23 On 19 May 2015, StevensVuaran responded to Corrs' letter dated 15 May 2015. StevensVuaran referred to its previous letter of 29 April 2015 and NRM's stay application. The letter suggested that, in light of various matters there set out, "the issue about compliance with order 9(c) should await the determination of the stay application, so that it would be premature to deal with the issue by way of contempt proceedings".
24 On 28 May 2015, NRM's application for a stay of the April 2015 orders pending appeal was heard and determined by Middleton J. The stay application was largely unsuccessful: NRM Trading Pty Ltd v Australian Competition and Consumer Commission [2015] FCA 595.
25 On 19 June 2015, Corrs wrote to StevensVuaran. The letter stated that the ACCC remained of the view that NRM continued to publish statements or representations in breach of paragraph 9(c) on the website and also in radio and television advertisements for NRM's business. In relation to radio and television advertisements, the letter stated that:
Further, the ACCC is also of the view that your clients have made representations or statements in contravention of order 9(c) in radio advertisements aired from 18 May 2015 until at least 15 June 2015 and in television advertisements aired from 23 April 2015 until at least 15 June 2015.
26 On 24 June 2015, StevensVuaran wrote to Corrs. The letter stated that NRM's "ability to comply with the orders has been hampered by the fact that the ACCC's view of the effect of the orders has not always been put in a consistent way". The letter requested "reasonable particulars" from the ACCC so that NRM "will be better able to consider the ACCC's position".
27 On 14 July 2015, Corrs wrote to StevensVuaran stating that the ACCC was considering potential contempt proceedings against NRM with respect to its ongoing non-compliance with the April 2015 orders. The letter provided a detailed description of the alleged breaches of the orders.
28 On 17 July 2015, Corrs sent a further letter to StevensVuaran reiterating that the ACCC considered that NRM would remain in breach of the April 2015 orders unless it reviewed the website.
29 On 20 August 2015, the ACCC issued the interlocutory application seeking orders that NRM was guilty of contempt.
30 On 17 December 2015, I gave judgment on liability in respect of the contempt application.
31 On 17 December 2015, Corrs wrote to StevensVuaran stating that NRM "must make immediate changes to [its] website to remove the impugned statements" and asking for confirmation when this step had been undertaken.
32 On 22 December 2015, Ms Nichols of Corrs telephoned Mr Macinnis of StevensVuaran as Corrs had not received a response to its letter. Ms Nichols asked Mr Macinnis to confirm when his clients would remove the statements from the website that had been found to breach paragraph 9(c) of the April 2015 orders. Mr Macinnis said that he understood from his clients that they were removing the statements from the website that day.
33 As at 22 February 2016, the following items set out in Annexure "A" to the Reasons remained on the AMI website: items 10, 11, 12, 14, 15, 17 and 18. All of these items had been the subject of a contempt finding.
34 As at 1 March 2016, items 10, 11, 12, 14, 15, 17 and 18 remained on the website. These items had been removed by 15 March 2016, but item 17 (the video) remained on the website as at that date. I was told by the solicitor for NRM that the video has been removed from the website.
35 NRM is still carrying on business. The evidence does not include details of its current financial position.
36 The affidavit material relied on by NRM does not include any explanation in relation to the broadcasts and publications which were found to have constituted breaches of paragraph 9(c) of the April 2015 orders. The affidavit of Mr Macinnis dated 16 November 2015 exhibits correspondence between the parties' solicitors. The affidavit of Mr Shrestha dated 31 March 2016 refers to the affidavit of Mr O'Shaughnessy dated 26 February 2016 (which provides evidence that the relevant statements continued to appear on the website after the 17 December 2015 judgment) and states that: "Due to an oversight, the statements and the video depicted in the screen captures were not removed from the website". Mr Shrestha states that this was brought to his attention "as a result of the matters referred to in the Affidavit" and that he had taken "urgent steps and arranged for all of the statements depicted in the screen captures to be removed from the Website". He stated: "It is regretted that this did not take place earlier". Apart from the reference to an oversight, the affidavit does not provide any explanation of how it is that items 10, 11, 12, 14, 15, 17 and 18 of Annexure "A" to the Reasons, which were found to have constituted breaches of paragraph 9(c) of the April 2015 orders, remained on the website for more than two months after the Reasons were handed down and the declarations were made on 17 December 2015.