The evidence on behalf of the applicants
12Both respondents are corporations registered and based in New South Wales. The first respondent is the tour company with which the applicants dealt, and the second respondent is the operator of the African portion of the tour. The tour included airfares from Australia to Nairobi in Kenya, via Dubai, and a return fare from Africa via Dubai to Australia, with an overnight hotel stay each way. There was essentially a land component of the tour in Kenya, Tanzania and Zanzibar, from 12 April to 26 April inclusive, totalling 15 days.
13Each applicant in their documents provided a summary of the claim, a copy of all the e-mail correspondence leading up to the tour (and during and after the tour), the brochure and itinerary, and information from government and tourism websites in Africa.
14Each applicant's claim was summarised as follows:
"I booked a tour with Ecruising Pty Ltd [described as] '2013 QM2 and Migration Tour' without the cruise component. Deposit was paid on 27 February 2012 with the balance on 8 November 2012. Total $20,184.85.
The tour did not meet my expectations and the advertised "unparalleled once in a lifetime opportunity" was not delivered.
The itinerary was poorly planned and impossible with regards to distances to be travelled in a day.
The hazardous condition of the roads in the rainy season had not been taken into consideration.
Other parts of the itinerary did not eventuate.
The tour was timed for the wet season and therefore we were plagued with tstse flies, mosquitoes and sandflies.
Advertisements gave the overall impression that we would see the migration. Other statements were deceptive and misleading.
The impression created in the advertisements did not reflect the reality and therefore the expected enjoyment of a wonderful tour was not experienced.
Services provided by Ecruising Pty Ltd were not rendered with due skill and care. I had relied on the skill and expertise of Ecruising Pty Ltd as a travel agent to provide me with a product I had purchased.
The expected luxury safari with its very long days, missed meals and physically and mentally challenging itinerary left me stressed and fatigued but most of all extremely disappointed that I was not able to see the advertised migration.
It will now be necessary to go to great expense again to view this phenomenon and therefore I claim the amount of $20,184.85."
15The documentation provided by Mrs Judith Ueda is the same as that for her husband. Mrs Ueda's documentation has numbered Appendices and is tagged, and will be referred to throughout in relation to both applications.
16The applicants had previously travelled with Ecruising, and the previous year had participated in an Ecruising safari to Kenya. They knew the chairman and director of Ecruising, Mr Brett Dudley, personally, and e-mailed him in February 2012, following a general e-mail from Ecruising on 12 January 2012 titled, "This week's great deals from ecruising.travel + QM2 Migration tour."
[Tribunal's underlining]
17It is common ground that "QM2" refers to the Cunard ship Queen Mary 2, a luxury cruise liner. That e-mail is Appendix 3.
18Parts of that e-mail are as follows:
"First up, is our exclusive 2013 safari which has been a long time in the planning and has been surely worth the wait!" It goes on to document the cruise starting in Sydney and eventually arriving in Cape Town, South Africa, on 9 April 2013. It then refers to passengers flying to Nairobi, where there is a further short flight to commence the land portion of the tour.
The e-mail proceeds, referring to Masai Mara, which has, a luxurious tented camp, with three nights and morning and afternoon game drives. Following this it refers to a flight eventually arriving in Tarangire Treetops Lodge in Tarangire National Park for a further three nights, then a further three night stay at Ngorongoro Crater Reserve (the Manor).
Following this, there is a drive to Serengeti National Park, with a further three nights in the Serengeti Migration Camp. This camp is also referred to as having luxurious elevated tents, and the description continues:
"After lunch, you will join your first of many game drives through the famous Serengeti plains. . . .. On the final day, take a guided pre-breakfast game walk on the banks of the Grumeti river, home to Nile crocodiles and the point of river crossing during migration (it will be the start of the migration season so keep an eye out!)."
[Tribunal's underlining]
Following there is a transfer by air to Zanzibar. Towards the end it is stated "Limited to 24 places, we only have 12 left, so from $21,909.00, you will need to be quick or miss out on this unparalleled, once in a lifetime experience."
[Tribunal's underlining]
19It appears that a link following this paragraph provided complex pricing details, and dates with brief details of the land portion of the tour (Appendix 4), which the applicants downloaded on 17 February 2012.
20The applicants commenced an e-mail correspondence directly with Mr Dudley from 23 to 24 February 2012, with amendments to the tour being made up to and including 19 March 2013. (Appendices 7a to 10 d).
21In the course of that, Ecruising forwarded on 24 February an outline of the itinerary and costings, resulting in the applicants paying for their separate tickets in a combined payment on 27 February 2012. It was agreed that the applicants would not participate in the cruise section, but would fly from Australia to Nairobi, meeting the other tour members on 12 April 2013. It is noted that the costings information at the end, in paragraph number 2 of 18, that there is a reference to reading the terms and conditions online (with a link) but it would appear this link refers to only payment, payment times, and consequences of non-payment, such as cancellation fees. It appears that under certain conditions the deposit would be forfeited if the applicants cancelled. In any event, if it read otherwise, it is not in evidence.
22These applicants gave evidence that, having already done a Kenya safari (with the first respondent), they were particularly looking forward to now seeing what is known as "the great migration", although this does not appear to be mentioned in any of the above e-mails, only their pleasure at the previous trip, and that they would now like to visit other places in Africa, referred to in the 2013 trip (as set out in the 12 January advertising e-mail above -- Appendix 3).
23At the commencement of their enquiries, and prior to their actual payment of the deposit of $5,050.00 (in total for both) on 27 February 2012, no formal brochure with a description of the tour had been issued. It seems it was issued sometime in March 2012, and the applicants downloaded their copy (or it was sent to them) on 14 March 2012.
24The brochure is titled "2013 QM2 and MIGRATION", and was issued by Ecruising. (Appendix 5b) It had a number of photographs on the front, the largest featuring a herd of wildebeest, and a large stylised representation of the Queen Mary 2. Under "Inclusions" on page 2 were set out the 15 days of the land component, as well as the surrounding attractions for the boat passengers, and return flights.
25In small print at the bottom of this page is a dot pointed paragraph, which states at the beginning:
"Commencement of the gathering of the animals before the migration is subject to weather conditions. . . . All prices and itineraries are current at time of publishing and subject to change without notice." [ Tribunal's underlining]
There were also warnings in this paragraph about currency fluctuations and taxes at time of publication being subject to change, as well as prices varying until full payment is received.
26Then followed 12 pages of detailed descriptions of what would be seen, together with photographs. Under a heading "The Migration" is the same photograph of a large herd of wildebeest as on the front cover page.
27In a detailed description of the Masai Mara National Park (for 13, 14 and 15 April), at page 6, the brochure states:
"The Masai Mara is fabulous for seeing big cats, and their prey and all the big five. It is also the stage for the greatest show on earth -- the wildebeest migration. From around July to October grunting herds of wildebeest and a zebra cover the plains, often crossing the river between Tanzania and Kenya, attended by crocodile, lion and cheetah . .. Experience first hand the sheer scale of the annual wildebeest migration across East Africa."
[ Tribunal's underlining]
28On page 2 of the brochure (for 23, 24 and 25 April) it is mentioned,
"Over the next two days we will enjoy morning and afternoon game drives in the endless plains of the Serengeti where we may have a chance to see the great herds of wildebeest, zebras and gazelles or a pride of lions lounging in the shade. Both days will include a specially prepared bush lunch."
[Tribunal's underlining]
29At page 9, under the heading, "Migration Camp, Serengeti National Park" it goes on to state:
"The Serengeti -- magnificence beyond belief. Internationally renowned for the greatest wildlife spectacle on the planet. The Serengeti National Park is the ultimate wildlife show on earth.
The annual migration of hundreds of thousands of animals has been documented by authors and filmmakers across the globe, but there is still only one way to understand and experience the true magnificence of this natural phenomena and that is to be part of it.
Serengeti Migration Camp is the embodiment of the camp experience... Serengeti Migration Camp has become synonymous with low impact high action game viewing in a landscape that is untouched since the dawn of time.
Hidden among the rocky outcrops Migration Camp is located at the starting point of the migration."
30A description of the camp itself then continues, with that page finishing as follows:
"But it is the drama and proximity of the wild which takes the experience of this camp to an altogether higher level.
Whether it be walking safaris with experienced and highly knowledgeable guides or the sensation of being as close to nature's daily fight for survival, the sensory feast that accompanies any visit to Migration Camp will no doubt rival anything experienced before."
On the page at the end with the pictures it is said, "Take a look at just some of the sights on offer during this once-in-a-lifetime opportunity."
[Tribunal's underlining]
31As noted, the applicants paid the balance of their deposit in November 2012, and transferred by air from Australia, arriving in Nairobi on 12 April 2013.
32In their documents the applicants then set out, over 19 pages of chronology with photographs, the problems from that day onwards that the tour encountered.
33Following the return of the tour to Australia, some tour participants contacted Mr Dudley via e-mail in May 2013 expressing their unhappiness (Appendix 11c) on 28 June 2013. These applicants wrote to Mr Dudley expressing a number of problems with the timing and the itinerary, and basically setting out that they did not see what was promised, or near that (Appendix 11a). Mr Dudley replied on 4 July 2013 stating he was disappointed that they had not talked to him first, and saying that essentially the tour company had used their best expertise to put this tour together. He explained that the tour was in April because of the date of the Queen Mary 2 arriving in Cape Town (that is, 9 April). He mentioned that he had put the tour together with Bench International (which is the business name of the second respondent), and that he had told the second respondent that this was a high standard tour, and his tour party only wanted the best.
34Mr Dudley also attached the brochure referred to above, and referred in particular to the paragraph on page 2, set out above, referring to the commencement of the gathering of the animals before the migration being subject to weather conditions. He stated, "Commencement being the operative word."
[Tribunal's underlining]
35There were a range of other problems that the applicants and others raised, including that Mr Dudley and his wife Philippa did not accompany the tour, which had originally been represented. Mr Dudley apologised for this, but said that he had sent instead their business development manager, Mr Ellis, to accompany the tour.
36He concluded in this e-mail, "I agree things may not have gone as well as they could have because of the weather, however Africa is a place of change, one of weather and of nature, something we have no control over." He emphasised that he was offended that it had been suggested that there had been deceptive advertising and that the participants were misled. He denied that a full refund would be offered (nor apparently any refund).
37The first part of the applicant's case was however that they had subsequently found out that April is the wettest month of the year in Tanzania (the month when most of the tour took place) and that all the official websites, both government and for tourism in Tanzania, recommend tours taking place in all months except April.
38They asserted in the second part of their case that their documentation also showed, in Appendices 12 to 15c, that April is the least likely month to see the migration in either Masai Mara National Park or the Serengeti National Park. They also submitted that the documentation submitted by the second respondent supported their case.
39The maps show that the Masai, or Masai Mara (through which the Mara River flows) is largely in Kenya, on the northern border with Tanzania. The maps show that the Serengeti Migration Camp is in the far north of the Serengeti National Park, on the Grumeti River. The Serengeti National Park northern section is some distance south-east of Masai Mara, and is in northern Tanzania. The Ngorongoro (or Ngorogoro) Crater Reserve is at the southernmost end of the Serengeti National Park, in Tanzania. The Tarangire National Park is separate, and further to the south again, in Tanzania.
40The applicants referred to appendix 13a, which is a map produced by the Elewana Collection, for the Serengeti Migration Camp, showing "the migration" of the herds. The Elewana Collection owns the majority of lodges or camps where the tour party stayed. The applicants pointed out that this Serengeti National Park map puts the migrating herds in April nowhere near either Masai Mara or the Serengeti Migration Camp, hundreds of kilometres to the south.
41Their first reference (at Appendix 12) is to the summary of "The Great Migration" in Wikipedia. The effect of the Wikipedia summary is that after the rains end in May, the herds move to around the Grumeti River until July, when the main migration of wildebeest, zebra and eland heads further north [towards the Masai Mara] for the dry season, and in early November they start moving south again, arriving in the south-east in December, for calving in February.
42In more detail, the map of the migration produced by the Elewana Collection puts the herds in March in the southern Serengeti and near the Ngorongoro Conservation Area, with those herds migrating north in April, in none of the places where the tour was visiting or staying. Specifically that map places the migration crossing the Grumeti River in July, moving through the north of the Serengeti National Park in August, and in the far north of the Serengeti and Masai Mara in September and October.
43In a current article by the director-general of Tanzania National Parks, downloaded by the applicants in September 2013, discussing the Serengeti, Ngorongoro and Masai Mara, he says (Appendix 13b):
"It is the migration for which Serengeti is perhaps most famous. Over 1 million wildebeest and about 200,000 zebras flow south from the northern hills to the southern plains for the short rains every October and November, and then swirl west and north after the long rains in April, May and June. So strong is the ancient instinct to move that no drought, gorge or crocodile infested river can hold them back."
[Tribunal's underlining]
On the Serengeti National Park website the weather in March to May is described as, "long and heavier rains".
44The applicants downloaded current information (as at September 2013) from the website of the second respondent, (that is, from Bench International) at Appendix 13d. On the website of Bench International under the description of "The Migration" it is stated, "April -- heaviest rainy month. The wildebeest herds are now scattered on the short grass plains".
45There then continues a description referring to the herds crossing to the central Serengeti in May, and then stating, "June -- rains come to an end and the herds head across the Grumeti River where many wildebeest drown every year providing food for the crocodiles who lurk at crossing points."It then continues, referring to the herds scattering across the Grumeti River and in July, "Other large herds stay along the Grumeti River moving towards Serengeti Migration Camp ".
46In a further reference to Serengeti National Park from the Bench International website, it is stated, " Best time for the migration from December to May in the south of the park and from June to October in the western corridor and to the north".
[Tribunal's underlining]
The map provided by Bench International on that website clearly supports that description.
47Under the Ngorongoro Conservation Area on the Bench International website it is stated, "Best Time: whole year -- rainy season in April". All the best times to visit in the other areas mentioned on that website do not include April.
48The website of Africa Travel Resource (Appendix 15b), apparently an official Africa tourism website, states
"Due to varying weather conditions and other such factors, the migration can differ in each location at any time of the year. However a general prediction for the migrating pattern month by month can be summarised as follows:
...
In March the migration is now spread across southern Serengeti, Loliondo and the Ngorongoro Conservation Area.
In April the migrating herds start moving north through the areas of the Moru Kopjes and Seronera.
In May the migration heads north through Seronera towards the western corridor.
In June the migration collects in the area of the western corridor before crossing the Grumeti river.
In July the migration continues to cross the Grumeti River and across the Grumeti reserve.. . ."
49The tour did not visit Loliondo, the Moru Kopjes or the Seronera. The website of Africa Travel Resource, referring to the period from 1 March to 20 May clearly states:
"At this time the wildebeest migration should be far off to the south", and further, "Once significant rainfall has fallen the game may be quite dispersed and difficult to find".
50Reference will be made below to the documentation submitted by the second respondent (described as as Bench International), however it is relevant to mention that after the information provided by the second respondent regarding the wildebeest migration, the second respondent provided a map downloaded from Tanzania wildlife safaris, headed, "migration of the wildebeest". That map essentially confirmed the course of the migration given by Africa Travel Resource, and the Elewana Collection map. The Bench International map places the herds in the south-east corner of the Serengeti National Park from December to the end of May, in the areas of the Moru Kopjes and Seronera mentioned above. That map has the Ngorogoro Conservation Area further to the south again, and in fact south of the migration route in December to May.
51There is no dispute between all parties that exceptionally heavy rainfalls occurred in East Africa in late March and early April 2013.
52Apparently shortly prior to April 2013 the first respondent forwarded a more detailed itinerary prepared by the second respondent, described in that itinerary as Bench International (Appendix 16). This itinerary was forwarded to all the members of the tour party noted on the second page of that itinerary (12 in all). The first paragraph on the first page, describing the itinerary, referred to the annual migration of wildebeest and zebra between the Serengeti National Park and the Masai Mara game reserve, referring to it as one of the world's most remarkable sights. The only other paragraph in that summary referred to the features of Zanzibar, and then the itinerary went on to detail the tour places, with descriptions, from 12 April 2013 through to 29 April 2013, when the tour checked out of their hotel at Zanzibar. This itinerary thus dealt with the land component.
53On Sunday 14 and Monday, 15 April 2013 that itinerary states:
"Enjoy morning and afternoon game drives in the famous Masai Mara game reserve and surrounding areas. The Masai Mara is legendary for its abundance of wildlife. This is "big five" country all year round".
54The period 22 April to 25 April 2013 refers to the stay at the Migration Camp next to the Grumeti River, for three nights. On 23 and 24 April the itinerary states:
"Enjoy morning and afternoon game drives in the endless plains of the Serengeti for a chance to see the great herds of wildebeest, zebras and gazelles or prides of lions lounging in the shade. Lunch is enjoyed in the bush."
[Tribunal's underlining]
55This was the only document provided by the second respondent, through the first respondent (for which it is stated it is prepared) to the tour party.
56The applicant also provided large portions of the blog from Mr Brad Ellis, the business manager of the first respondent who accompanied the tour throughout. The first respondent provided no further parts of Mr Ellis's blog. It is significant for there being no blog on 16 and 17 April, when the tour party's vehicles were largely bogged. For Mr Ellis this was the first time he had been in Africa, and he is rightly enthusiastic describing all the sights that were seen.
57In his blog Mr Ellis certainly notes sighting a range of wildlife, but the applicants pointed to their being no mention of seeing any large herds of wildebeest or zebra, nor are there any photos from him showing any herds. There is no mention as to any migration of any of these herds. Mrs Ueda under questioning by Mr Dudley conceded that some herds of animals were seen in the Ngorongoro Conservation Area, but the evidence is that this is a crater area, and the herds do not apparently migrate either into or out of that area. This appears to be supported by the Bench International map, placing that reserve to the south of the migration itself.
58As noted, the applicants' evidence also consisted of a 19 page chronology of the itinerary. For the purposes of these reasons it is only necessary to refer to it in some areas, although it is very comprehensive, with illustrative photographs taken at the time.
59The applicants on page 8 of the chronology set out the complete absence of any migrating animals at the Masai Mara over 13 to 16 April, with supporting photographs. Because no animals were seen in the early morning, the African guides decided to travel further, which resulted in eight hour days, whereas the usual game viewing in Africa takes place early in the morning or late in the evening. As noted, because of this change in arrangements, luxury lunches at the camp did not occur.
60It is noted that on 18 April ten members of the group had an informal meeting with Mr Ellis, outlining their concerns that it appeared that they would not be able to see the migration at all, and problems with the standard of the tour. The applicants noted that Mr Ellis seemed to be unaware that the tour party expected to see the migration. He was asked to contact Mr Dudley but there was no apparent response from Mr Ellis. Mr Ellis was not called as a witness.
61On 12 to 15 April 2013 at the Masai Mara game reserve, as confirmed in Mr Ellis's blog, there were only small groups of wildlife to be seen, and no herds of wildebeest or zebra.
62The real problems outlined in the chronology came on 16 and 17 April when, because of the previous heavy rains, and the regular overnight rain, timetables for vehicle travel were totally thrown out, and the two vehicles became heavily bogged on two occasions. On 17 April the game viewing was washed out because of the weather, and the difficulty of road travel, despite this being allocated as a full day of game viewing in the Tarangire National Park. On 22 April, as part of a 10 hour drive to the Migration Camp in the Serengeti, the applicants conceded under questioning that they saw some small herds of wildebeest with calves, but their guide explained at the time that this was not the migration. Because of the road difficulties the luxury lunches at various places had been cancelled. The applicants' photographs on that day confirm that not many wildebeest were seen. As noted, nowhere in Mr Ellis's photos are there any herds shown.
63At the Serengeti Migration Camp on 23 to 25 April, because the African guides found very little wildlife near the migration camp, on the second day the tour undertook a 10 hour return drive to an unexplored section of the park, to try to find herds, without success. The game viewing on the previous day, and the day following, also revealed no migratory herds. The photos taken of the Grumeti River indeed show a completely undisturbed river and no wildlife at all.
64Pages 8 to 15 of the chronology set out some criticisms of some of the accommodation, particularly at Zanzibar, and the lack of wildlife seen at most if not all of the game reserves. In particular is a photograph from the Serengeti Migration Camp website of vast herds of wildebeest entering the Grumeti River, which it is clear were never seen at any stage of the tour.
65The chronology also refers to the tour party being plagued with mosquitoes and tse tse flies whose bites were painful and remained on the skin until their return to Australia. There was also significant criticism of the level of accommodation in Zanzibar, and overall it was pointed out by the applicants (and supported in the evidence) that there were very few other guests staying at any of the hotels, lodges or campsites which the tour visited, noting that these were all major high standard accommodation premises.
66Finally it was noted that the balloon safari which took place over one morning resulted in the tour party seeing virtually no animals over the very large plains, and photos confirm.
67Under questioning by Mr Dudley, Mrs Judith Ueda conceded that certainly two members of the tour party (statutory declarations provided by the first respondent) were enthusiastic about the tour and thoroughly enjoyed it. Mrs Ueda did not disagree with their view, but pointed out that couple were also in Africa for the first time, as opposed to the remainder of the tour, in particular the applicants, who had been to Africa on at least one previous occasion on safari tours, and were looking forward, in particular, to seeing the actual migration, at some stage of the tour.
68Mrs Ueda also conceded that only one day was actually washed out through rain, and that most of the rain that fell during the tour itself, fell overnight.
69Mrs Judith Ueda said that that neither applicant had seen the conditions in small print referring to the gathering of the animals and the weather at the bottom of the first page of the brochure, but reiterated that the applicants had relied on the high level of skill and judgement as represented by the respondent.
70In this respect the applicants in their documents referred to the following representations by the first respondent as to care and skill contained in the documents submitted prior to the tour by the first respondent:
"The hallmark of Ecruising is professionalism"
"We pride ourselves on exceeding expectations"
(both of the above from the first respondent's brochure - Appendix 5b, and also Appendix 20)
"An exclusive 2013 safari" (from the e-mail 12 January 2012)
71The Tribunal also notes on the top of every page of the brochure, the first respondent is described as, "Australia's leading cruise travel agency".
72In the course of the applicants evidence they stressed that the tour guides and support staff throughout had all been excellent, had worked hard to look at alternatives when difficulties arose, and they had no issue with the guides in Africa. All of these were employed by the second respondent, Southern Cross Safaris, known as Bench International.
73Each applicant claimed that, since the main purpose of the tour, the migration, had not eventuated, and was likely never to have eventuated on this tour, they would have to go to the same expense to view this phenomenon again. They claimed the amount that they had paid for this tour, in the sum of $20,184.85, and provided a quotation for a migration tour from another company, as a comparison, for nine days, for a total cost of $10,650.00.