Relevant legal principles
7It is useful at the outset to refer to a number of basic principles which are relevant to the question raised on the appeal.
8The Defamation Act 2005, s 8 provides for a single cause of action arising out of a defamatory article. Nonetheless, the pleading of a defamation claim proceeds by way of imputations and challenges to individual imputations have remained part of the legal landscape. This is due in part to the retention in the Uniform Civil Procedure Rules 2005 (UCPR) of the requirement to plead a defamation claim by way of imputations. The rules provide, relevantly:
"14.30 Allegations in statements of claim generally
(1) A statement of claim seeking relief in relation to the publication of defamatory matter must not include any allegation that the matter or its publication was false, malicious or unlawful.
(2) Any such statement of claim must:
(a) subject to subrule (3), specify each imputation on which the plaintiff relies, and
(b) allege that the imputation was defamatory of the plaintiff.
(3) A plaintiff in proceedings for defamation must not rely on two or more imputations alleged to be made by the defendant by means of the same publication of the same matter unless the imputations differ in substance."
9The Defamation Act itself assumes the pleading of imputations. Section 8 recognises that more than one defamatory imputation may be carried by a matter. Sections 25 and 26, which each provide a defence to the publication of a defamatory matter, require the defendant to prove the substantial truth of defamatory imputations or contextual imputations respectively.
10The retention of the rule that imputations must differ in substance reflects the previous jurisprudence that precluded pleading of imputations with varying shades or gradations of meanings which are not different in substance: see Morosi v Mirror Newspapers Limited [1977] 2 NSWLR 749 at 770-771; Monte v Mirror Newspapers (1979) 2 NSWLR 663 at 676. The aim is to ensure that imputations are stated with sufficient precision to avoid the likelihood of confusion as to what the imputation means: see Singleton v Ffrench (1986) 5 NSWLR 425; Amalgamated Television Services Pty Ltd v Marsden (1998) 43 NSWLR 158.
11Any imputation must be taken to include all other imputations which do not differ in substance: Morosi v Mirror Newspapers at 771; Singleton v John Fairfax & Sons Ltd (Supreme Court (NSW), Hunt J, 20 February 1980, unreported). Different tests have been stated for determining whether pleaded imputations are different in substance.
12Singleton v John Fairfax was a case where both a general and a particular imputation had been pleaded. Hunt J suggested two possible ways to test whether the pleaded imputations differed in substance. The first was to ask what would be required to prove justification to each imputation. His Honour referred by way of example to the decision of Bishop v Latimer (1861) 4 LT (NS) 775, where the defamatory statement in issue was "How Lawyer Bishop treats his clients". It was held in that case that proof that the lawyer treated one client badly was not sufficient justification of the statement, which implied that that was how he treated his clients generally. The second was to ask what may be proved by way of justification to each imputation. In that regard, his Honour pointed out that in the case of a general imputation a defendant could prove the truth of the allegation by matters unrelated to the specific instance identified in the matter complained of.
13An example of the application of the 'test' articulated by Hunt J is to be found in John Fairfax Publications Pty Ltd v Hitchcock [2007] NSWCA 364; 70 NSWLR 484. In that case, McColl JA held that the imputation that the plaintiff had gatecrashed a social function knowing she was not invited was different in substance from the imputation that the plaintiff had merely gatecrashed a social function, because to prove the first it would be necessary to demonstrate the respondent's state of mind, whereas that was not necessary for the latter. Her Honour found that although there was clearly a significant overlap in the imputations pleaded, there was a point of difference sufficient to support the independent pleading of the different imputations.
14In Griffith v Australian Broadcasting Corporation & Ors [2002] NSWSC 86, to which the Court was referred by the respondent, Simpson J, at [67], observed that in the usual case the question whether pleaded imputations were different in substance could only be answered by reference to the terms in which the imputations had been pleaded. However, her Honour accepted that it was permissible on occasions to look to the matter complained of in order to determine the context in which the alleged defamatory statements were made.
15The appellant submitted that the test articulated by Hunt J in Singleton v John Fairfax was the appropriate test to apply in the present case. The respondent submitted that this test was only applicable where there was a general and a specific imputation. He initially contended that was not this case, but after discussion with the bench, indicated that this case was no different from Singleton v John Fairfax. In this regard, counsel for the appellant explained:
"On one view, if you deny the holocaust ... you could be taken to be fabricating history. That might be a matter for trial, but it's not something that we should have to deal with at trial if in fact these two imputations don't differ in substance."
16In this regard, counsel agree with the proposition posed by Meagher JA:
"[HIS HONOUR]: You say holocaust denial includes not only denying but whatever is necessary to deny, or in the process of denying, which could include justifying by fabrication?"
17The respondent's principal position, however, was that the 'test' in Griffith v Australian Broadcasting Corporation was the appropriate test to apply in this case.
18The 'tests' stated in Singleton v John Fairfax and Griffith v Australian Broadcasting Corporation, useful as they may be, are no more than available means by which a court may go about the task of determining whether imputations differ in substance. A court might find utility in engaging one or more of these so called 'tests'. Depending upon the particular case, it may be sufficient for the court to have regard only to the words themselves, as Simpson J indicated in Griffith v Australian Broadcasting Corporation. Or, as her Honour added, it may be appropriate to look at the matter complained of to determine the context in which it is said the implication arises. The position was well expressed by Kirby J in Parker v Laws [2002] NSWSC 311, at [12]:
"In the context of Pt 67 r 11(3) [the predecessor rule to UCPR, r 14.30], the test formulated by Hunt J is useful. However, it will not always be determinative. For instance, it will often be appropriate for the plaintiff to plead different gradations of seriousness in separate imputations, so that the jury may select the way in which the matter would have been understood by the ordinary reasonable reader (Hunt J, Hepburn v TCN Channel 9 Pty Ltd (1984) 1 NSWLR 386 at 398). The same evidence may prove the truth of each imputation, and yet they will differ in substance. That simply is a reminder that one must attend to the wording of the imputation, as well as the issues raised by it."
19For the reasons which follow, the question whether imputations (a) and (c) differ in substance is most readily tested by considering the imputations in the context of the words used in the matter complained of. The publication must be looked at as a whole: Morosi v Mirror Newspapers at 770. In the present case, the subject matter of the publication was the portion identified in the newspaper article as para 8, set out above at [*1]. In Jones v Skelton [1963] 1 WLR 1362 Lord Morris, in delivering the judgment of the Privy Council, stated, at 1370-1371:
"The ordinary and natural meaning of words may be either the literal meaning or it may be an implied or inferred or an indirect meaning: any meaning that does not require the support of extrinsic facts passing beyond general knowledge but is a meaning which is capable of being detected in the language used can be a part of the ordinary and natural meaning of words ... The ordinary and natural meaning may therefore include any implication or inference which a reasonable reader guided not by any special but only by general knowledge and not fettered by any strict legal rules of construction would draw from the words."
20The specificity with which an imputation must be pleaded was referred to by Gleeson CJ in Drummoyne Municipal Council v Australian Broadcasting Corporation (1990) 21 NSWLR 135 at 137, where his Honour said:
"If a defendant has posted in a public place a sign that simply says 'X is disgusting', the degree of specificity with which it is appropriate to require X to formulate the defamatory imputation will need to be related to the nature and content of the defamatory matter."
21An imputation may plead or closely follow the exact words used in the alleged defamatory publication: see John Fairfax Publications Pty Ltd v Rivkin [2003] HCA 50; 201 ALR 77 at [63]. However, as Hunt AJA pointed out in Harvey v John Fairfax Publications Pty Ltd [2005] NSWCA 255 at [126]:
"Merely pleading the words of the matter complained of as the imputation for which the plaintiff contends where those words do not adequately distil the act or condition attributed to the plaintiff, and thus identify his cause of action, is not a compliance with Pt 67 r 11(2)."