Facts
10 The plaintiff's application was supported by an affidavit of Richard Alexander Leder, a solicitor, sworn on 22 August 2008 and an affidavit of Peter David Judd affirmed on 2 October 2008. The defendant relied upon an affidavit of Christine Beshay, a solicitor, sworn on 10 October 2008. None of the deponents to the affidavits was required for cross-examination.
11 The following may be discerned from the affidavit material.
12 The Geelong Advertiser is a newspaper published by the plaintiff whose principal place of business is 191 - 195 Rynie Street, Geelong, Victoria 3218 and is the oldest continually published daily newspaper in that State. The plaintiff is a subsidiary of News Ltd and its registered office is at 2 Holt Street, Surry Hills, New South Wales 2010. Six of the current directors of the plaintiff reside in New South Wales and two in Victoria.
13 The circulation figures for hardcopies of the newspaper relevantly were 23,163 (23 March 2007), 46,994 (31 March 2007) and 28,665 (6 June 2007). The vast majority of hardcopies are circulated in Victoria. Whilst there are a number of subscribers in New South Wales, the circulation in this State is insignificant. The three articles containing the allegedly defamatory material were downloaded 2077 times nationally off the internet. Just under 60 per cent of overall hits on the plaintiff's website were from Victoria. Just over 20 per cent of those hits were from New South Wales.
14 The defendant is presently a resident of Victoria, although, it seems, that he has been looking to relocate to Sydney for professional and personal reasons. The statement of claim identifies his address as being 97 Monash Street, Lalor, Victoria, 3075 which also is the address registered on the Victorian electoral roll.
15 There are two websites relevant to the defendant. They appear to list his involvement with a number of sporting clubs and businesses in Victoria, which include LABSPORTS a business dedicated to an evidence-based approach to elite sports training and development for children. LABSPORTS according to the websites offers sports development programs in Victoria and specific sports testing which is conducted at schools and sporting clubs. In the 2008 season, LABSPORTS conducted the 2008 season testing for a Victorian junior soccer club. The websites further identify a consultancy with a Victorian netball team and a role as the fitness co-ordinator for a Victorian soccer club. The defendant, however, has clients throughout Australia and regularly travels to other states for his work.
16 I conclude on the available evidence that:
(i) At the time of publication of the allegedly defamatory material (the articles), the defendant was ordinarily a resident of Victoria where he principally conducted his business. That has not changed.
(ii) At the time of publication of the articles, the plaintiff had its principal place of business in Victoria. That has not changed.
(iii) A substantial majority of the publications of the articles occurred within Victoria.
Argument
17 The plaintiff contended that the following factors demonstrated that Victoria is the "natural forum" for the defamation proceedings:
(i) Location of parties : The defendant resides and The Geelong Advertiser operates within Victoria.
(ii) Location of witnesses : The witnesses likely to be called predominately reside in Victoria including the defendant and the author of the articles.
(iii) Subject matter of the action : The subject matter of the proceedings is quintessentially Victorian - Australian Rules Football and the Geelong Football Club. It was argued that this was of particular significance given that a jury is likely to be required to determine whether the imputations pleaded in fact arose from the articles and those imputations are alleged to depend on the possession by readers of The Geelong Advertiser of certain extrinsic facts concerning the nature and structure of the AFL competition. By reason of possession of the relevant local knowledge, Victorian jurors are likely to be in a better position than New South Wales jurors to determine whether the pleaded imputations in fact arise from the articles.
(iv) Publication of the allegedly defamatory material occurred overwhelmingly in Victoria.
(v) Loss of reputation : As a person who lives and conducts his business substantially in Victoria, the defendant's reputation which he sues to vindicate is primarily located in Victoria.
(vi) Governing law : Applying the test and factors set out in ss 11(1) and (2) of the Defamation Act 2005, the governing law is likely to be the law of Victoria.
18 The plaintiff asked the Court under s 144(1)(a) of the Evidence Act 1995 to treat as a matter of common knowledge the fact that Australian rules football is a sport which is more popular in Victoria than in New South Wales. I do not propose to do so as this matter which is said to be one of common knowledge could not, in my opinion, rationally affect (directly or indirectly) the assessment of the probability of the existence of a fact in issue: s 55(1) of the Evidence Act.