The Case Based Upon Alleged Misuse of Market Power
81 At all relevant times, s 46 of the TPA was in the following terms:
46 Misuse of market power
(1) A corporation that has a substantial degree of power in a market shall not take advantage of that power in that or any other market for the purpose of:
(a) eliminating or substantially damaging a competitor of the corporation or of a body corporate that is related to the corporation in that or any other market;
(b) preventing the entry of a person into that or any other market; or
(c) deterring or preventing a person from engaging in competitive conduct in that or any other market.
(1AAA) If a corporation supplies goods or services for a sustained period at a price that is less than the relevant cost to the corporation of supplying the goods or services, the corporation may contravene subsection (1) even if the corporation cannot, and might not ever be able to, recoup losses incurred by supplying the goods or services.
(1AA) A corporation that has a substantial share of a market must not supply, or offer to supply, goods or services for a sustained period at a price that is less than the relevant cost to the corporation of supplying such goods or services, for the purpose of:
(a) eliminating or substantially damaging a competitor of the corporation or of a body corporate that is related to the corporation in that or any other market; or
(b) preventing the entry of a person into that or any other market; or
(c) deterring or preventing a person from engaging in competitive conduct in that or any other market.
(1AB) For the purposes of subsection (1AA), without limiting the matters to which the Court may have regard for the purpose of determining whether a corporation has a substantial share of a market, the Court may have regard to the number and size of the competitors of the corporation in the market.
(1A) For the purposes of subsections (1) and (1AA):
(a) the reference in paragraphs (1)(a) and (1AA)(a) to a competitor includes a reference to competitors generally, or to a particular class or classes of competitors; and
(b) the reference in paragraphs (1)(b) and (c) and (1AA)(b) and (c) to a person includes a reference to persons generally, or to a particular class or classes of persons.
(2) If:
(a) a body corporate that is related to a corporation has, or 2 or more bodies corporate each of which is related to the one corporation together have, a substantial degree of power in a market; or
(b) a corporation and a body corporate that is, or a corporation and 2 or more bodies corporate each of which is, related to that corporation, together have a substantial degree of power in a market;
the corporation shall be taken for the purposes of this section to have a substantial degree of power in that market.
(3) In determining for the purposes of this section the degree of power that a body corporate or bodies corporate has or have in a market, the court shall have regard to the extent to which the conduct of the body corporate or of any of those bodies corporate in that market is constrained by the conduct of:
(a) competitors, or potential competitors, of the body corporate or of any of those bodies corporate in that market; or
(b) persons to whom or from whom the body corporate or any of those bodies corporate supplies or acquires goods or services in that market.
(3A) In determining for the purposes of this section the degree of power that a body corporate or bodies corporate has or have in a market, the court may have regard to the power the body corporate or bodies corporate has or have in that market that results from:
(a) any contracts, arrangements or understandings, or proposed contracts, arrangements or understandings, that the body corporate or bodies corporate has or have, or may have, with another party or other parties; and
(b) any covenants, or proposed covenants, that the body corporate or bodies corporate is or are, or would be, bound by or entitled to the benefit of.
(3B) Subsections (3) and (3A) do not, by implication, limit the matters to which regard may be had in determining, for the purposes of this section, the degree of power that a body corporate or bodies corporate has or have in a market.
(3C) For the purposes of this section, without limiting the matters to which the court may have regard for the purpose of determining whether a body corporate has a substantial degree of power in a market, a body corporate may have a substantial degree of power in a market even though:
(a) the body corporate does not substantially control the market; or
(b) the body corporate does not have absolute freedom from constraint by the conduct of:
(i) competitors, or potential competitors, of the body corporate in that market; or
(ii) persons to whom or from whom the body corporate supplies or acquires goods or services in that market.
(3D) To avoid doubt, for the purposes of this section, more than 1 corporation may have a substantial degree of power in a market.
(4) In this section:
(a) a reference to power is a reference to market power;
(b) a reference to a market is a reference to a market for goods or services; and
(c) a reference to power in relation to, or to conduct in, a market is a reference to power, or to conduct, in that market either as a supplier or as an acquirer of goods or services in that market.
(4A) Without limiting the matters to which the court may have regard for the purpose of determining whether a corporation has contravened subsection (1), the court may have regard to:
(a) any conduct of the corporation that consisted of supplying goods or services for a sustained period at a price that was less than the relevant cost to the corporation of supplying such goods or services; and
(b) the reasons for that conduct.
(5) Without extending by implication the meaning of subsection (1), a corporation shall not be taken to contravene that subsection by reason only that it acquires plant or equipment.
(6) This section does not prevent a corporation from engaging in conduct that does not constitute a contravention of any of the following sections, namely, sections 45, 45B, 47, 49 and 50, by reason that an authorization or clearance is in force or by reason of the operation of subsection 45(8A) or section 93.
(6A) In determining for the purposes of this section whether, by engaging in conduct, a corporation has taken advantage of its substantial degree of power in a market, the court may have regard to any or all of the following:
(a) whether the conduct was materially facilitated by the corporation's substantial degree of power in the market;
(b) whether the corporation engaged in the conduct in reliance on its substantial degree of power in the market;
(c) whether it is likely that the corporation would have engaged in the conduct if it did not have a substantial degree of power in the market;
(d) whether the conduct is otherwise related to the corporation's substantial degree of power in the market.
This subsection does not limit the matters to which the court may have regard.
(7) Without in any way limiting the manner in which the purpose of a person may be established for the purposes of any other provision of this Act, a corporation may be taken to have taken advantage of its power for a purpose referred to in subsection (1) notwithstanding that, after all the evidence has been considered, the existence of that purpose is ascertainable only by inference from the conduct of the corporation or of any other person or from other relevant circumstances.
82 The applicant's case that the respondent has breached s 46 of the TPA comprises the following propositions:
(a) There is a market for dental services provided for no or minimal gap to members of the respondent. This is the description of the market relied upon by the applicant in his pleading;
(b) The applicant provides dental services in that market;
(c) The respondent supplies services in the same market. The services which the respondent provides in that market comprise access services to the HICAPS electronic payments system and dental services by way of direct competition with the applicant through the respondent's Parramatta and Surry Hills clinics;
(d) Because most patients in the postulated market utilise the HICAPS system in order to pay for the dental services provided by dentists in the pleaded market, the respondent has a substantial degree of market power in that market by reason of its control of the provision of the HICAPS facility in respect of its members;
(e) By sending the letter dated 10 December 2007 to its members and attempting to terminate the HICAPS agreement, the respondent took advantage of its power in the pleaded market;
(f) The respondent's purpose in engaging in the conduct described in subpar (e) above was to substantially damage the applicant as a competitor of the respondent in the pleaded market by increasing the cost to members of the respondent should they wish to utilise the services of the applicant and by making those services less attractive and less convenient to those members;
(g) Alternatively, by engaging in the conduct described in subpar (e) above, the respondent's purpose was to deter or prevent the applicant from competing in the pleaded market.
83 The applicant's pleaded case relies upon conduct engaged in by the respondent in the pleaded market and does not rely upon conduct in any other market.
84 In its Written Submissions, the respondent listed a number of pertinent facts which it contended were not in dispute. Those facts were:
(a) The Applicant, as a registered dentist and through his clinic at Ashfield, provides dental services to patients some of whom have health insurance (including with the Respondent) and some of whom do not;
(b) Only registered dentists can provide dental services and the Applicant competes with other registered dentists of whom there are many hundreds in metropolitan Sydney;
(c) The Respondent is a health insurer which provides to its members health insurance services, including paying claims in respect of services provided by health service providers, including registered dentists;
(d) The Respondent competes with other health funds in Australia, of which there are about 35, and the Respondent has a market share of about 1.8%;
(e) Registered dentists are free to accept payment from their patients by cash, cheques, EFTPOS, credit cards, debit cards, BPAY or electronic deposit as well as accepting payment from the patient's health fund by cheque, electronic transfer or some other means in discharge of the patient's payment obligation to the Applicant;
(f) HICAPS Pty Ltd (HICAPS), a subsidiary of NAB, provides electronic claims payment services to almost all Australian health funds and competes with an alternative electronic claims payment system, Healthpoint, and other payment options such as cash, cheques, EFTPOS, electronic transfer etc;
(g) Funds use the HICAPS system to pay members' claims by electronic transfer directly to the relevant health service provider.
(h) The HICAPS agreement which is the subject of these proceedings is between the Applicant and HICAPS, on its own behalf and as attorney for each of the health funds which participate in HICAPS. Each fund which participates in the HICAPS system has the right to terminate the HICAPS agreement in relation to that fund.
85 I agree that these facts and matters were not in dispute.
86 The pleaded market is not one in which the respondent is a relevant participant. The product dimension of the market is dental services. The suppliers in that market are registered dentists and the acquirers are patients requiring dental treatment. The respondent is neither a supplier nor acquirer in that market. The applicant has not identified any geographical dimension to the market although there is evidence to suggest that the geographical dimension is defined by reference to the 25 postcodes immediately surrounding the Ashfield Dental Clinic.
87 Nor is the respondent an acquirer or supplier of dental services in that geographical area. For a participant in a market to have market power in a relevant market it must either be a supplier or an acquirer of goods or services in that market.
88 These observations are supported by the evidence of Dr Williams, an expert economist, who was called to give evidence on behalf of the respondent. They run counter to the views expressed by Ms Lynne Pezzullo who expressed the opinion in evidence that the respondent had substantial power in the pleaded market because of its capacity to make available or withhold the HICAPS facility. Ms Pezzullo's approach to market definition and to the underlying concepts reflected in s 46 of the TPA are somewhat novel and not supported by the relevant academic learning nor by the terms of s 46 of the TPA itself.
89 Dr Williams also expressed the view that the definition of the pleaded market was artificially narrow. Dr Williams supported a definition of the relevant market as being:
The provision of dental services on a no or minimal gap basis to patients in Ashfield and the surrounding 25 postcodes.
I shall refer to this market as "the postulated market".
90 Ultimately, in cross-examination, Ms Pezzullo accepted that that was the appropriate definition of the relevant market. As was submitted on behalf of the respondent, once that definition of market was accepted, it removed an essential element of the applicant's pleaded case and one which was necessary if the applicant were to succeed, namely, that the definition of market had to include a restriction referable to membership of the respondent. For this reason, even if the respondent were a participant in the relevant market, it clearly did not have the requisite market power in that market.
91 The respondent also submitted that, even if the respondent had market power in the postulated market, it did not take advantage of that market power by engaging in the conduct for which it was criticised by the applicant. As the respondent correctly submitted, the respondent was entitled, as a matter of law, to terminate the HICAPS agreement pursuant to cl 7.3 whether or not it had any power in the postulated market. Its conduct in exercising the contractual power of termination pursuant to cl 7.3 did not amount to taking advantage of its market power. All that it did was exercise its contractual rights. Its capacity to do so was sourced in the HICAPS agreement - a contract into which the applicant had freely entered and from which he had derived significant benefits.
92 Finally, the applicant has fallen well short of establishing that, even if he were able to satisfy me that the other integers of s 46 relied upon by him were present in this case, the respondent had a s 46 purpose for engaging in the conduct which it engaged in. It is quite clear that the sending of the letter dated 10 December 2007 was designed to inform members of the respondent that the applicant no longer held preferred service provider status with the respondent and that the purported termination of the HICAPS agreement in September 2009 was actuated by a desire to ensure that members of the respondent received appropriate dental services from a competent and satisfactory supplier of those services and that suppliers of those services did not over-service or over-claim from the respondent.
93 I should briefly record that, insofar as Ms Pezzullo's evidence conflicted with that of Dr Williams, I prefer the evidence of Dr Williams. Ms Pezzullo behaved in a partisan fashion during the course of her evidence and appeared to be an advocate on behalf of the applicant. She was not as well qualified as Dr Williams to express the opinions which she had expressed - she was a health economist rather than an economist well versed in the economics and law surrounding competition theories. She took trenchant positions which were difficult to justify when analysed. For example, she opined that, as soon as the respondent acquired its relatively small interests in the Parramatta and the Surry Hills clinics, it immediately started to remove the applicant's access to the HICAPS system. There was no evidence to support this assertion yet, not only did she make it, but she maintained it, notwithstanding that it must have been obvious to her that it was no longer a sensible position for her to take. She declined to make appropriate concessions, such as refusing to agree with propositions that the list of factors in question 6 of her survey questionnaire did not include a reference to the cost of services or the timeliness of the dental services or that her firm had never conducted a survey of patients of dental practices before the one she conducted for the applicant.
94 In the end, I have come to the conclusion that the applicant's case based upon s 46 of the TPA fails at the outset because the respondent was not truly a participant in the postulated market, even as modified by Ms Pezzullo in her evidence. In any event, even if the applicant could surmount the market definition problem, he cannot bring his case within the other requirements of s 46.
95 For these reasons, the case based upon s 46 of the TPA must be rejected.