ACL Statutory Guarantee
26 The question of whether summary judgment should be granted in favour of the defendant thus rests on whether section 54 of the ACL could apply to the plaintiff. Section 54 of the ACL applies where a person supplies goods, in trade or commerce, to a consumer. A consumer is relevantly defined in section 3 of the ACL as follows:
3 Meaning of consumer
Acquiring goods as a consumer
(1) A person is taken to have acquired particular goods as a consumer if, and only if:
(a) the amount paid or payable for the goods, as worked out under subsections (4) to (9), did not exceed:
(i) $40,000; or
(ii) if a greater amount is prescribed for the purposes of this paragraph - that greater amount; or
(b) the goods were of a kind ordinarily acquired for personal, domestic or household use or consumption; or
(c) the goods consisted of a vehicle or trailer acquired for use principally in the transport of goods on public roads.
27 As submitted by the defendant, the contract price for both contracts exceeds the amount provided for in s 3(1)(a)(ii) of $100,000.00, as prescribed by regulation 77A of the Competition and Consumer Regulations 2010 (Cth). Therefore, the plaintiff may only be a consumer if the goods were of a kind ordinarily acquired for personal, domestic or household use or consumption.
28 In that respect, both parties referred to Bunnings Group Limited (formerly Bunnings Pty Ltd) v Laminex Group Limited [2006] FCA 682. In its submissions, the plaintiff cited various passages in Bunnings (which refer to the predecessor to the ACL, the Trade Practices Act 1974 (Cth)) as follows:
[42] The applicant accepts that the particular goods in issue in this proceeding, namely Sisalation 496, Sisalation 498 and Permastop 496, are not ordinarily acquired for personal, domestic or household use or consumption. The respondent accepts that reflective foil insulation products are used in a variety of buildings, including residential buildings, and may be regarded as goods of a kind ordinarily acquired for personal, domestic or household use or consumption. The case therefore turns on the question of how widely or narrowly the genus or kind of goods should be drawn, having regard to the evidence before the Court.
…
[76] … I consider that a uniform approach should be adopted when construing the definitional phrase found in s 74A(2)(a) and in other provisions of the TPA. Moreover, in my opinion, the statutory phrase should be construed broadly, wherever it appears in the TPA, so as to give the fullest relief which the fair meaning of its language will allow.
The Proper Construction of Section 74A(2)(a)
[77] In general terms, the authorities provide relatively clear guidance as to the way in which the phrase 'goods of a kind ordinarily acquired for personal, domestic or household use or consumption' should be construed and applied. Many of the relevant authorities, however, concern the meaning and application of similar but not identical expressions found in sales tax legislation or tariff classification legislation, and care must be exercised in translating what was said in those contexts to the present context.
[80] In my opinion, several propositions of relevance to this case can be extracted from the authorities.
[81] First, the word 'ordinarily' means 'commonly' or 'regularly', not 'principally', 'exclusively' or 'predominately': see Clean Investments at 273 [97] per Lindgren J; Chubb at 560 per Burchett J, and at 57 per Hill J; Hygienic Lily at 399-400 per Gummow J. …
[82] Secondly, it is preferable to pose the statutory question (ie the question whether the goods in issue in the particular case are goods of a kind ordinarily acquired for personal, domestic or household use or consumption) as a single composite question: see Clean Investments at 273 [91]-[93] per Lindgren J; Diethelm at 472 per Hill J; and Chubb at 559[F] per Burchett J. This can be contrasted with a two-stage inquiry as to, first, the genus of goods in question, and secondly, whether that kind of goods is ordinarily acquired for personal, domestic or household use or consumption. As Lindgren J pointed out in Clean Investments, posing the genus question separately as a threshold one runs the risk of prejudging the answer to the statutory question. His Honour said at 273 [92]-[93]:
'In some cases it may be misleading to address separately the question of identification of the "genus" to which the particular goods in question belong, and the question whether that genus meets the description "ordinarily used for household purposes". The problem can be indicated by the question "What kind of goods is the Item speaking of?" Answering the genus question separately as a threshold one will assume, without making explicit, an answer to this question.
Goods and purposes can be equally correctly described in different ways, in particular, broadly or narrowly, yet the description selected may dictate the answer to the statutory question. For example, an architect's stool, an office chair and a kitchen stool or chair may be described as "stools" or "chairs" and their purpose as being "to provide seating". Yet it would be wrong to conclude that the architect's stool or the office chair is of a kind ordinarily used for household purposes for no other reason than that, like the kitchen chair, it is ordinarily used for the purpose of providing seating.'
French J drew attention to the same risk in Diethelm at 465:
'It cannot be enough to say that because some goods fall into a genus wide enough to encompass goods ordinarily used for household purposes, they are therefore "goods of a kind ordinarily used for household purposes". The mere fact that office chairs and domestic chairs both provide "seating", which in some applications is a household purpose, is not sufficient to establish that office chairs are of a kind ordinarily used for household purposes.'
To my mind, the risk to which their Honours draw attention is a real one. I agree that it is preferable to pose the statutory question as a single composite question. On my reading, that was the course adopted by French J in Diethelm and, I think, by both Hill J and Tamberlin J in Chubb.
[83] Thirdly, depending on the precise statutory question and the circumstances of the particular case, it will be relevant to inquire as to the essential character of the goods in question.
…
[86] In my opinion, in the context of s 74A(2)(a) of the TPA, the essential character test is relevant, but the inquiry does not end there. The statutory question cannot be answered without a broader inquiry into the evidence concerning the design, marketing, pricing and potential uses of the type of goods in question.
[87] Fourthly, the question posed by s 74A(2)(a) is ultimately a question of fact and degree. …
…
[92] In Carpet Call, Thomas J considered that carpet installed in a nightclub was within the scope of the statutory phrase. It was unnecessary for Thomas J to discuss the point at length as he decided the case on other grounds, but his Honour observed at 57,187:
'In my view "carpet" is a commodity, or goods, ordinarily acquired for domestic consumption, and it does not lose that description by reason of a commercial rating, or some quality which makes it last longer than other carpet normally supplied for use in a domestic setting. In fact the carpet supplied (as to which the warranty is alleged to apply) was of a domestic rating. The point may deserve discussion at greater length, but for the purpose of noting the submissions and expressing a provisional view, it is not necessary to engage in such discussion here.'
…
[107] There is an obvious difference between these sales tax cases and s 74A(2)(a) of the TPA. Section 74A(2)(a) refers to 'goods of a kind ordinarily acquired for personal, domestic or household use or consumption' (my emphasis). Even more clearly than the words 'ordinarily used for', this language invites attention to design features and purposes, cost quality and pricing considerations, and the range of uses and applications for the goods which have been targeted in advertising and promotional material. I see no reason why the permissible range of evidence should not extend to what French J called 'the commercial realities of [the] manufacture and sale' of the relevant goods and, as Tamberlin J suggested, similar goods made by other manufacturers. Nor do I see any reason why the use of this evidence is to be confined to the 'genus' question (assuming it is to be addressed separately), rather than being used to assist more broadly in determining the composite statutory question.
[108] I therefore accept that a broad range of evidence may be relevant and potentially useful in answering the statutory question. At the same time, I recognise the importance of bearing constantly in mind that the statutory question is whether the goods are of a kind ordinarily acquired for personal, domestic or household use or consumption. Care must be taken to ensure that the detail of the evidence does not blur this question, or distract the Court from the appropriate inquiry. It would, for example, be a mistake to become so focused on the properties, attributes and intended and advertised uses of the particular goods that the Court fails to address the statutory question. This risk would materialise if the kind of goods were to be identified so narrowly that it amounted to little more than a description of the particular goods.
The Products Fall Within Section 74A(2)(a)
[109] The question to be answered is whether Sisalation 496, Sisalation 498 and Permastop 496 are goods of a kind ordinarily acquired for personal, domestic or household use or consumption within the meaning of s 74A(2)(a) of the TPA.
[110] Both parties submitted that the question which I must answer is, in many respects, a matter of impression and degree. No doubt that is so, but I prefer to see the question as one that calls for an evaluative judgment that is informed by the language and context of s 74A(2)(a), the legal principles I have discussed, and the range of evidence and facts to which I have referred.
[111] I have carefully considered all of the facts and evidence concerning the characteristics, use, marketing, pricing and history of the products and of similar products. I attach particular significance to the following facts:
…
[112] It is correct, as the respondent argues, that white-faced foil laminates have special attributes and applications. They are, and were at all relevant times, significantly more expensive than uncoated reflective foil laminates, and are in fact used almost exclusively in commercial and industrial applications. However, as the applicant's experts said, there is nothing other than price that would make them unsuitable for use in residential applications. The respondent contends that the special attributes, special applications and greater cost of white-faced and other decorative foil laminates render them so distinctive that they must be regarded as goods of a different kind from reflective foil laminates. I do not accept this contention.
[113] Having regard to the whole of the evidence, I am satisfied that the products are goods of a kind ordinarily acquired for personal, domestic or household use or consumption within the meaning of s 74A(2)(a). In reaching this conclusion, I have taken into account the differences in marketing, price, attributes and ordinary use of the products by end users upon which the respondent relies. I have also taken into account the common features and applications of reflective foil laminates and whitefaced foil laminates. In my opinion, the proper characterisation of the products must give due weight to the three essential properties of the products. They are and were acquired and used in building constructions because they possess those essential properties. To classify the products narrowly on the basis of the particular feature that the foil face is coated with polypropylene would give undue weight to this single facet or characteristic of the particular products, and would misapply the statutory phrase.
29 The plaintiff argued that the defendant's evidence that it only supplies 'commercial quantities of cinema seating' is not relevant to the statutory test as the test is concerned not with commercial quantities, but the goods themselves. In that regard, the plaintiff referred to the evidence of Mr. Sourris as set out in paragraph 16 above. The plaintiff submitted that an arguable case therefore exists for the proposition that the cinema seating would be of a kind described in s 3(1)(b) of the ACL.
30 In response, the defendant submitted:
Mr Souris' evidence establishes that installers used by Camatic have installed cinema seats manufactured by Camatic in two instances in private homes (paras 16-17). That does not detract from Mr Fisher's evidence that the seats are especially designed for the cinema market and "very rarely" does Camatic sell less than 300 seats for a single project. Neither example shows that the seats were marketed or sold by the Respondent for the domestic market. Mr Souris' evidence in fact tends to support the point that the goods in this case are not of a kind ordinarily acquired for personal, domestic or household use.
31 On the evidence before me, I agree with the defendant's submission.
32 As identified by both parties, Bunnings provides that 'ordinarily' is to mean 'commonly' or 'regularly', rather than 'exclusively' or 'principally'. This test is not satisfied when the evidence might disclose two incidents of the cinema seating being supplied for home theatres. It is clear that the defendant does not commonly or regularly supply cinema seating for home theatres.
33 The defendant referred to Diethelm Manufacturing Pty Ltd v Federal Commissioner of Taxation (1993) 44 FCR 450 wherein office chairs were considered goods of a kind ordinarily used for household purposes. At 472 - 473, Hill J (Whitlam J agreeing) stated:
I have carefully read the evidence before his Honour. The evidence shows no more than this:
(1) Some persons purchase chairs from Diethelm for use in their own homes.
(2) Chairs similar in appearance to those sold by Diethelm are sold by Freedom Furniture, Ikea and Harvey Norman to customers who, it can be inferred, ordinarily purchase them for use in the home.
(3) Chairs manufactured by Diethelm and other manufacturers of office furniture are mainly sold to purchasers for use in offices.
(4) Nine out of ten homes where there is a computer or where there are student children have chairs of a kind similar to some of the models sold by Diethelm. There is no evidence of the number of homes using such chairs or the ratio of chairs used in such situations to chairs used in an office environment.
The evidence does not, it seems to me, permit a conclusion on the balance of probabilities that any of the types of chairs sold by Diethelm is of a kind ordinarily used for household purposes. …
34 However, as stated in Bunnings at [86], the Court should go beyond the essential character test and consider "the evidence concerning the design, marketing, pricing and potential uses of the type of goods in question". In this case, the defendant has provided evidence as to the design of the cinema seating, namely that it is designed so that the seats may be connected to one another so as to be able to create rows of 10 or 20 seats as appropriate to fit the space in question. To install the seating, the defendant fixes each seat to the substrate of the floor. It appears that much of the design of the seating is tailored to the commercial cinema market.
35 As to the pricing of the seating, the defendant submitted that the unit price of each seat ranges from $565 and $1690. By way of contrast, the evidence of Mr Harlow is that he was quoted $5,500 inclusive of GST for a single "Blanchett" chair by Wavetrain Cinemas, a home cinema company. On this basis, the defendant's submission, with which I agree, is that there is a distinction between the markets for commercial cinema and domestic "home cinema" seating.
36 In respect of marketing, Mr Fisher deposed that the defendant markets only to large commercial enterprises and does not market to the domestic market. The defendant's homepage provides that the defendant installs seating solutions for 'stadiums, arenas, cinemas, theatres, educational institutions and transit areas around the world'. This is consistent with Mr Fisher's evidence that it is very rare for the defendant to sell less than 300 seats on one project. On that basis, it is quite clear that the defendant markets its cinema seating to commercial enterprises.
37 As to the plaintiff's case, I do not consider Mr Harlow's evidence, that some companies are willing to supply seating for a home theatre, to be of assistance. I am not satisfied that this is relevant to whether the goods supplied in this instance are of a kind ordinarily acquired for personal, domestic or household use. Further, as submitted by the defendant, it appears that the examples which have been put forward by the plaintiff either specify that the quoted seats would be 'home cinema seating' or the company specialises in home cinemas. With respect to the "Tchaikovsky Zero" seats from Alloyfold Australia, to which Mr Harlow referred, the defendant noted that the marketing material demonstrates that the seating is ordinarily used for commercial purposes. Further, the defendant referred to the 5-year commercial warranty and the reference to 'maximising return on investment' in the marketing material. It is thus clear that the examples provided do not establish that the cinema seating supplied by the defendant was ordinarily, commonly or regularly acquired for personal, domestic or household use.
38 In relation to the plaintiff's argument that Mr Sourris' evidence results in an 'arguable' case that the cinema seating would be of a kind described in s 3(1)(b) of the ACL, a merely arguable case is not sufficient; White Industries at [59]. Goods are not commonly or regularly used for domestic or household purposes simply because they have, in rare instances, been supplied for those purposes. I am not satisfied that a reasonable prospect of success exists in this instance.
39 It ought to be noted that in his oral submissions, counsel for the plaintiff also submitted that s 3(10) of the ACL reverses the onus of proving that a party is a consumer where it has been alleged that they are a consumer. Therefore, the plaintiff submitted, as it has pleaded that it is a consumer, the onus is on the defendant to disprove that presumption. The plaintiff's case was that as there was a question of fact, it ought not be decided on an application such as this.
40 The defendant submitted that the presumption applies "only to a certain degree" having regard to the statements in Jefferson Ford at [23] (Finkelstein J) and [125] and [126] (Gordon J). In this case, I do not need to decide that given the nature of the evidence. As noted by Rares J in Boston Commercial Services Pty Ltd v GE Capital Finance Australasia Pty Ltd [2006] FCA 1352 at [45], a real issue of fact exists where the evidence is contested and "might reasonably be believed one way or the other so as to enable one side or the other to succeed". Nothing on the evidence before me could reasonably support the finding that the plaintiff is a consumer and as such, there is no real question of fact to be determined. In George v Fletcher [2010] FCAFC 53, the Full Court (per Ryan and Logan JJ) noted at [75]:
The mere presence of a factual controversy, however trifling, implausible, tenuous or tangentially relevant is not a bar to the exercise of the power conferred by s 31A to grant summary judgment. That would be inconsistent with the way in which the phrase 'no reasonable prospect of success' is to be read in light of s 31A(3) (and s 17A(3)).
41 In this case, for the reasons above, I am satisfied that there is no real question of fact or law that is to be determined at trial.