2.2 Exercise of discretion under FCR 5.23
19 The question then arises as to whether I am satisfied that each element of the relevant civil wrong involved has been properly and discreetly pleaded. In this regard I have considered the statement of claim, the allegations in which I consider for present purposes to have been admitted. Ms Davidson, who appeared for the Secretary, by her written and oral submissions helpfully explained the allegations pleaded by reference to the terms of the TG Act and Therapeutic Goods Regulations 1990 (Cth), and by reference to the evidence read on the default judgment application which provides support for the principal allegations set out in the statement of claim.
20 I first consider the allegations against Evolution.
21 The statement of claim pleads that between January 2019 and 2 March 2020, Evolution maintained a website located at URL www.evolutionsupplements.com.au (Website) which displayed advertisements in relation to numerous different goods, which are listed in schedule 2 to the statement of claim. The statement of claim also pleads that between 28 October 2019 and 9 January 2020, Evolution maintained a version of the website, located at the same URL, after hours, being between 8pm and 4am on weekdays and all day on Saturdays and Sundays (After Hours Website) on which it displayed advertisements in relation to goods which are listed in schedule 4 of the statement of claim.
22 All of the goods in schedule 2 and schedule 4 are pleaded to be "therapeutic goods" within the meaning of s 3(1) of the TG Act. There is some complexity about that definition, but for present purposes it is sufficient to note that the definition will be met if goods are represented in any way to be, or that are, whether because of the way in which the goods are presented or for any other reason, likely to be "for therapeutic use": s 3(1), definition of "therapeutic goods" para (a). A good is defined to be for "therapeutic use" if it is used "in or in connection with" amongst other things, "influencing, inhibiting or modifying a physiological process in persons": s 3(1), definition of "therapeutic use" para (b).
23 I am satisfied that on the face of the statement of claim the representations made on the Website and After Hours Website, and which are set out in schedules 3 and 5 to the statement of claim, are statements that represent the product identified as capable of influencing, inhibiting or modifying a physiological process in persons, thereby satisfying the definition of "therapeutic use". Schedule 3 quotes the salient parts of the numerous advertisements which appear to meet that requirement.
24 The definition of "therapeutic goods" also includes "biologicals, medical devices and goods declared to be therapeutic goods under an order in force under section 7" (not presently relevant) but does not include the following six categories of goods:
therapeutic goods means goods:
…
(c) goods declared not to be therapeutic goods under an order in force under section 7; or
(d) goods in respect of which such an order is in force, being an order that declares the goods not to be therapeutic goods when used, advertised, or presented for supply in the way specified in the order where the goods are used, advertised, or presented for supply in that way; or
(e) goods (other than goods declared to be therapeutic goods under an order in force under section 7) for which there is a standard (within the meaning of subsection 4(1) of the Food Standards Australia New Zealand Act 1991); or
(f) goods (other than goods declared to be therapeutic goods under an order in force under section 7) which, in Australia or New Zealand, have a tradition of use as foods for humans in the form in which they are presented; or
(g) goods covered by a determination under subsection 7AA(1) (excluded goods); or
(h) goods covered by a determination under subsection 7AA(2) (excluded goods), if the goods are used, advertised, or presented for supply in the way specified in the determination.
25 The statement of claim pleads that the schedule 2 and schedule 4 goods fall within the meaning of s 3(1) of the TG Act, and provides particulars to the effect that none of the exclusions in paras (c)-(h) of the definition of "therapeutic goods" apply. For present purposes I take the point to be admitted.
26 The statement of claim next alleges that certain of the advertisements pleaded refer to substances or goods containing substances included in schedule 4 to the then current Poisons Standard, but not in Annexure H of that standard (the Poisons Standards Goods).
27 The statement of claim then pleads that by reason of these matters, Evolution contravened s 42DLB(1) of the TG Act in causing the Website and the After Hours Website:
(a) to display the advertisements listed in schedule 2 and schedule 4, in circumstances where s 42DLB(9) applied; and
(b) to display the advertisements o the Poisons Standards Goods in circumstances where s 42DLB(7) applied.
28 Section 42DLB (1), (7) and (9) provide:
42DLB Civil penalty relating to advertisements - general
(1) A person contravenes this subsection if:
(a) the person:
(i) advertises, by any means, therapeutic goods; or
(ii) causes the advertising, by any means, of therapeutic goods; and
(b) subsection (2), (3), (4), (5), (6), (7), (8) or (9) applies to the advertisement.
Maximum civil penalty:
(a) for an individual - 5,000 penalty units; and
(b) for a body corporate - 50,000 penalty units.
…
(7) This subsection applies to the advertisement if it refers to substances, or goods containing substances, included in Schedule 3, 4 or 8 to the current Poisons Standard but not in Appendix H of the current Poisons Standard, other than a reference authorised or required by a government or government authority (not including a foreign government or foreign government authority).
(9) This subsection applies to the advertisement if it refers to therapeutic goods that are not entered in the Register and that are prescribed by the regulations for the purposes of this subsection, other than a reference authorised or required by a government or government authority (not including a foreign government or foreign government authority).
29 Each of the elements of the contravention of s 42DLB(1) is pleaded in the statement of claim, and may be taken to be admitted. The evidence relied upon by the Secretary to which I was taken serves to confirm, and does not depart from, the pleaded case. Having regard to these matters, I am satisfied for the purposes of the present application that it is appropriate to grant relief to the Secretary in respect of the conduct of Evolution.
30 The case pleaded against Mr Keskin arises from the proposition that he may be personally liable as an executive officer of Evolution.
31 The statement of claim pleads that Mr Keskin was, during the period of the contravening advertisements (January 2019 to 2 March 2020), a person responsible for and who took part in the management of Evolution as its sole director. Furthermore, it pleads that Mr Keskin was aware of the contraventions of s 42DLB(1) were occurring or would occur. The particulars provided identify a series of warning letters and conversations between representatives of the Secretary and Mr Keskin, on behalf of Evolution, each of which is also included in evidence on the application. These include:
(1) a letter dated 24 December 2018 requiring Mr Keskin to remove from the Website all references to products included in schedule 4 to the then current Poisons Standard and to therapeutic goods not entered in the Register of Therapeutic Goods;
(2) a telephone conversation with Mr Doctor on 17 January 2019, during which Mr Keskin confirmed he had received the 24 December 2018 letter;
(3) a letter dated 18 January 2019 indicating an intention on the part of the Secretary to issue Mr Keskin with a direction under s 42DV of the TG Act to cease advertising via the Website goods not entered in the Register and goods containing substances included in schedule 4 of the Poisons Standard;
(4) a direction issued on 23 January 2019 by a delegate of the Secretary under s 42DV of the TG Act (the s 42DV direction) requiring Mr Keskin to cease advertising on the Website therapeutic goods not entered on the Register and substances entered in schedule 4 to the Poisons Standard;
(5) a letter dated 4 October 2019 informing Mr Keskin that advertising on the Website continued to contravene the TG Act and the s 42DV direction; and
(6) an exchange of correspondence in October 2019 between the solicitors retained on behalf of the Secretary and Mr Keskin concerning the removal from the website of contravening advertisements, including:
(a) an email dated 9 October 2019 from Mr Keskin to the Secretary's solicitors, in which Mr Keskin states "I am willing to comply 100% with the TGA on the products that needs to be removed can you please list me all the products that needs to be removed so I can forward your email on to our website developer" (errors in original). The sign off for the email is "Jimmy Keskin". I infer that the email address provided is that of Mr Keskin; and
(b) an email dated 23 October 2019 from the email address jimmy@evolutionsupplements.com.au. That email is pleaded to have been sent to Evolution's email subscribers, stating that "SARMS [Selective Androgen Receptor Modulators] are now only available online from 8pm until 4am". Thereafter, the After Hours Website advertisements appeared on the After Hours Website.
32 The statement of claim further pleads that Mr Keskin was in a position to influence the conduct of Evolution in relation to the contraventions of s 42DLB(1) because: (a) he is the sole director of Evolution; (b) he was the addressee for invoices from BigCommerce Pty Ltd in respect of the provision of services relating to the Website; (c) he is the contact person for requests made to BigCommerce relating to the operation of the Website; and (d) he corresponded with the Secretary's solicitors, as detailed above.
33 The statement of claim pleads that by reason of the matters which I have summarised in [30] to [32] above, Mr Keskin failed to prevent, or to take all reasonable steps to prevent, the contraventions by Evolution of s 42DLB(1), and was in contravention of s 54B(3), which provides:
54B Personal liability of an executive officer of a body corporate - general
…
(3) An executive officer of a body corporate contravenes this subsection if:
(a) the body corporate contravenes a civil penalty provision; and
(b) the officer knew that the contravention would occur; and
(c) the officer was in a position to influence the conduct of the body in relation to the contravention; and
(d) the officer failed to take all reasonable steps to prevent the contravention.
34 The statement of claim further pleads that: Mr Keskin failed to comply with the s 42DV direction within 7 days of it being given because at no time prior to the commencement of these proceedings did Mr Keskin cause Evolution to cease advertising therapeutic goods via the Website; and that at least between 31 January 2019 and 2 March 2020 Mr Keskin did not cause Evolution to cease advertising of and publication of references to substances entered on schedule 4 of the Poisons Standard. Accordingly, it is pleaded that Mr Keskin contravened s 42DX of the TG Act.
35 Section 42DV provides:
42DV Directions about advertisements or generic information
Advertisements
(1) If, in relation to the advertising of therapeutic goods, the Secretary is satisfied that there has been a contravention of this Act or the regulations, the Secretary may, in writing, direct a person apparently responsible for advertising the therapeutic goods, or for causing the advertising of the therapeutic goods, to do one or more of the following:
(a) cease the advertisement;
(b) make a retraction;
(c) make a correction;
(d) recover any advertisement that is still in circulation;
(e) destroy the advertisement;
(f) cease making a particular claim or representation made by the advertisement.
Generic information
(2) If, in relation to the dissemination of generic information about therapeutic goods to the public or a section of the public, the Secretary is satisfied that there has been a contravention of this Act or the regulations, the Secretary may, in writing, direct a person apparently responsible for the dissemination, or for causing the dissemination, to do one or more of the following:
(a) withdraw the generic information;
(b) make a retraction;
(c) make a correction;
(d) recover any generic information that is still in circulation;
(e) destroy the generic information;
(f) cease making a particular claim or representation made by the generic information.
Conditions
(3) A direction under subsection (1) or (2) may be subject to conditions specified in the direction.
(4) Without limiting subsection (3), the conditions may relate to one or more of the following:
(a) the period for doing a thing the subject of the direction;
(b) in relation to the making of a retraction or correction, either or both of the following:
(i) the form and manner of the retraction or correction;
(ii) the period for which the retraction or correction must be made publicly available;
(c) the reporting to the Secretary of compliance with the direction.
Direction not a legislative instrument
(5) A direction under subsection (1) or (2) is not a legislative instrument.
Publication
(6) As soon as practicable after giving a direction under subsection (1) or (2), the Secretary must cause the direction to be published on the Department's website.
36 Section 42DX provides:
42DX Civil penalty for contravening direction under section 42DV
A person contravenes this section if:
(a) the Secretary has given a direction to the person under subsection 42DV(1) or (2); and
(b) the person does an act or omits to do an act; and
(c) the act or omission contravenes the direction or a condition of the direction.
Maximum civil penalty:
(a) for an individual - 5,000 penalty units; and
(b) for a body corporate - 50,000 penalty units.
37 Each of the elements of s 54B(3) and s 42DX of the TG Act is pleaded and may be taken for present purposes to be admitted. Having regard to the pleading, and the correspondence to which I have referred, I am satisfied that the elements of each contravention is made out.
38 Having regard to the default by the respondents and to my view that the elements of the statement of claim satisfy each of the requirements of the contraventions alleged by the Secretary, in my view it is appropriate to grant final orders for relief. In this regard I also take into account the fact that the respondents may, if appropriate, apply or an order made under FCR 5.23 to be set aside.