"Be that as it may, a vendor of goods may not
successfully rely on an exemption clause such as
that in question here in answer to a cause of
action under s. 52 of the Trade Practices Act.
That is because the conduct of a respondent in
making representations is antecedent to the
contract in which the exemption clause is
contained. The effect the representations have in
inducing a purchaser to enter into a contract will
usually be spent before or at the instant the
contract is signed.
Parties may agree that statements and
representations made antecedently to their
entering into a contract are not to form the basis
of any remedy in the event of there being a
subsequent disagreement. Except in cases of
fraud, the common law will give effect to their
contract. But the remedy conferred by s. 52 of
the Trade Practices Act will not be lost, whatever
the parties may provide in their agreement. If a
vendor of goods has engaged in misleading or
deceptive conduct, the law makes him accountable
for loss and damage suffered as a result of his
unlawful conduct. That conduct will usually have
been committed, as in this case, prior to the
signing of any contract. If, as a result of the
conduct, a person is induced to enter into a
contract and suffers loss, an action to recover it
lies. The terms of the contract are irrelevant.
As Wilcox J. said in Petera Pty. Ltd. v. E.A.J.
Pty. Ltd. [1985] FCA 277; (1985) 7 FCR 375 at 378: 'Whatever
may be the effect of cl. 19 (the exemption clause
in that case) in relation to an action brought in
contract, in which reliance is placed upon an
alleged warranty or condition not included in the
contract of sale, that clause should not be
allowed to defeat a claim based upon s.52. To
permit such a clause to defeat such a claim would
be to accept the possibility that a vendor might
exacerbate his deception, as by actively
misleading a purchaser as to the existence or
nature of such an exclusion, and thereby ensure
that he would escape liability.' I refer also to
Byers v. Dorotea Pty. Ltd. (1986) 69 ALR 715;
(1987) ATPR 40-760, per Pincus J. at 48230"