The appeal - Trade Marks Act s 60
15 Section 60 of the Act provides as follows.
60 Trade mark similar to trade mark that has acquired a reputation in Australia
The registration of a trade mark in respect of particular goods or services may be opposed on the ground that:
(a) another trade mark had, before the priority date for the registration of the first-mentioned trade mark in respect of those goods or services, acquired a reputation in Australia; and
(b) because of the reputation of that other trade mark, the use of the first-mentioned trade mark would be likely to deceive or cause confusion.
16 Pursuant to s 20 of the Act, registration of a trade mark confers the exclusive right to use (or authorise use of) the mark in relation to the goods and/or services in respect of which it is registered. The Act therefore operates on the basis that trade marks are to be registered in respect of identified categories of goods and services. For this purpose, s 19(3) provides that the regulations under the Act may provide for the "classes" into which goods and services are to be divided for the purposes of the Act. These classes are defined by s 3.1 of the Trade Marks Regulations 1995 (Cth) (the Regulations) by reference to Schedule 1 of those Regulations. Trade marks are thus registered in relation to classes of goods or services and (usually) specified categories of goods or services within the relevant classes.
17 The Aachi mark, referred to earlier, is registered in respect of goods in classes 29 and 30. These classes cover a wide variety of foodstuffs. The particular goods in relation to which the Aachi mark is registered are listed as follows:
Class 29: Meat, fish, poultry and game, meat extracts, dates, fruit jellies, jams, processed peanut, pickle, potato chips and potato crisps, preserved, dried and cooked fruits and vegetables, ghee and dairy products, jellies, jams, fruit sauces, potato chips, fruit chips, eggs, milk and milk products, and all kinds of edible oil and coconut oil and coconut powder and fats.
Class 30: Masala powder and spices, turmeric powder, flour and preparations made from cereals, bread, pastry and confectionary, ices, honey, treacle, yeast, baking powder, salt, mustard, vinegar, sauces (except salad dressings), coffee, tea, cocoa, sugar, rice, tapioca, sago and articial coffee, masala rice for biryani and other allied preparations, asafoetida, idly chilly powder, appalams, orid dhall, dhoor dhall, moong dhall and all kind of dhall.
18 Ragopika initially sought registration of the AIC mark in class 1, which was clearly inappropriate, and later amended its application so as to seek registration in respect of class 43. The delegate considered it on that basis. Class 43 comprises "services for providing food and drink; temporary accommodation". The application, as amended, seeks registration for services described as "Restaurant services; fast food outlet".
19 There is thus an important difference between the domain in which Aachi has exclusive rights to use its mark and the domain in which Ragopika seeks exclusive rights to use its mark. However, while that distinction is important to some other grounds of opposition, it does not affect the application of s 60. Section 60 refers to the registration of a mark in respect of particular goods and services only as the subject of opposition. The ground for opposition is that:
(a) before that registration was sought, "another trade mark had … acquired a reputation in Australia" (the existing trade mark); and
(b) because of that reputation, use of the mark sought to be registered (the new trade mark) would "be likely to deceive or cause confusion".
20 The first of these elements calls for a factual inquiry into the extent and nature of the reputation that had been acquired by the existing trade mark - here, the Aachi mark - in Australia. The second element calls for an assessment of the likelihood of deception or confusion arising from use of the new trade mark as a consequence of that reputation.
21 The existing trade mark need not even be registered for s 60 to be engaged (Fry Consulting Pty Ltd v Sports Warehouse Inc [2012] FCA 81; 201 FCR 565 (Fry Consulting) at [121] (Dodds-Streeton J); Qantas Airways Ltd v Edwards [2016] FCA 729 (Qantas Airways) at [144] (Yates J)). The classes of goods and/or services in respect of which the existing trade mark has been used, and those in which the new trade mark is intended to be used, may be very relevant to the likelihood of confusion (see Qantas Airways at [143] and GAIN Capital UK Limited v Citigroup Inc (No 4) [2017] FCA 519 at [148] (Markovic J)), but the fact that the classes are not the same cannot be determinative. The reputation of the existing trade mark need not relate specifically to the goods or services that are the subject of the proposed application (Qantas Airways at [143]; Rodney Jane Racing Pty Ltd v Monster Energy Company [2019] FCA 923 (Rodney Jane Racing) at [87] (O'Bryan J)). The question is simply whether the reputation of the existing trade mark in Australia is such that the use of the new trade mark is "likely" to be deceptive or cause confusion.
22 "Reputation" in this context has been held to mean awareness of the existing trade mark by the public generally (McCormick & Company Inc v McCormick [2000] FCA 1335; 51 IPR 102 at [81] (Kenny J)). Slightly confusingly, there is also authority that the reputation must be one of which a significant number of people would be "aware" (Renaud Cointreau & Cie v Cordon Bleu International LTEE [2001] FCA 1170; 193 ALR 657 at [74]-[75] (Moore, Tamberlin and Goldberg JJ)), which Dodds-Streeton J in Fry Consulting took to mean that the reputation must exist amongst "a significant section of the public" (at [121]). Logically, the existing trade mark must be known to, and carry meaning for, a significant section of the Australian public before there can be any significant likelihood of confusion or deception arising. Although it does not need to be shown that use of the new trade mark is more likely than not to deceive or cause confusion, it does need to be shown that there is a real and tangible danger rather than a mere possibility (Rodney Jane Racing at [84]).
23 In cross-examination, Mr Isaac accepted that there was no confusion between his business and that of Ragopika. Indeed, he stated that view quite confidently. It was then submitted for Ragopika that: (a) this was a statement against interest, which (unlike most of Mr Isaac's evidence) I should accept; and (b) it was fatal to Aachi's s 60 ground. I have not treated it in this way. This is for the following reasons:
(a) A concession by a witness of fact in the witness box is not usually regarded as equivalent to an admission or abandonment of an allegation in pleadings or originating process. Those admissions or abandonments conventionally occur by amendment, through the relevant party's legal representatives. Even if the witness is a party to the litigation, concessions made in the heat of cross-examination should not, in my view, be treated as equivalent to the formal abandonment of part of the case.
(b) A party's case may of course collapse in a practical sense if a key witness does not give evidence as expected or makes a damaging concession. I did not regard Mr Isaac's evidence in that light, at least on this topic. He had no way of knowing whether consumers in Australia were confused or deceived by the use of the AIC mark. Had he asserted that there was such confusion or deception I would have given it little if any weight, quite apart from the view I have reached on his credibility. For the same reason, even if I accept that Mr Isaac's oral evidence of the lack of any confusion was truthful because it was against his interest, I cannot give it much weight. (I note as an aside that Mr Isaac's willingness to give a confident answer on a topic as to which he clearly had no direct knowledge tends to support the view I have expressed above as to how he approached the task of giving evidence.)
24 No evidence was led of any consumers actually being confused or deceived by the similarity of the Aachi mark and the AIC mark. There was some evidence of an absence of confusion, but this did not take matters very far. Annexed to Mr Pillai's affidavit were two certificates, apparently signed on behalf of businesses involved in importing and wholesaling Indian food brands in Australia, both of which stated that there was no confusion in the minds of customers about Aachi and Aachi Indian Cuisine. These were not objected to, but are not in sworn form and obviously hearsay. In addition, they are at best evidence of the understanding of their authors at the time they were written (May 2020). They cannot be given much weight, although they can be taken as indicating that these businesses had not encountered instances of customers being confused.
25 The evidence before the Court in the present case does not support a finding that, in February 2018, the Aachi mark had a reputation that would be likely to cause confusion or deception to arise from use of the AIC mark. This is so for the following reasons.
26 First, while it can be accepted that Aachi has a significant presence in India and is a sizeable global business, sales of Aachi products in Australia in the period leading up to the relevant date were small. According to Mr Isaac's affidavit evidence, Aachi's "total sales volumes in Australia from 2016 to mid-2019 was approximately USD$297,787.94". Very roughly (noting that exchange rates would have varied over this period), that equates to around $447,000 for the whole of Australia over a period of two years or more, which is in the region of $179,000 to $223,500 per annum. There was no direct evidence of any advertising or promotional activity undertaken in relation to Aachi's products in Australia. If that was occurring, the sales figures suggest that it did not have any great effect. Aachi also has a website that is accessible from Australia, but the evidence did not show the number of visits to that site by people from Australia.
27 Secondly, it is possible for a trade mark to acquire a reputation in Australia as a result of business activity outside Australia (eg ConAgra Inc v McCain Foods (Aust) Pty Ltd (1992) 33 FCR 302 at 334 (Lockhart J)). Thus, it was submitted by Aachi that members of what was termed the "Indian diaspora" in Australia (which comprises a significant number of people) were likely to be aware of the Aachi mark and its connection with a wide range of foods through their travel to or time living in India, interaction with relatives and Indian television stations that are available on the internet. However, this did not go beyond speculation; there is no evidence that allows an assessment of the extent of such exposure (let alone the extent to which the Aachi mark penetrated the consciousness of people of Indian heritage in Australia at the relevant time). Mr Isaac's description of his business in terms such as "world-leading", "one of the leading manufacturers and marketers of spices", having "enormous goodwill" and "a common household name for consumers of Indian food and beverage products" cannot be given much if any weight, partly because of his very limited credibility, and partly because such descriptions are not meaningful in the absence of objective standards of measurement. At best they represent the way he sees his business. India, notoriously, is a large country with a very large population and a variety of regional cultures. It is not safe to assume that any individual brand of foodstuffs (even one associated with a relatively large business) would lodge in the memory of any significant proportion of people who have emigrated from India, visitors to India or consumers of Indian media.
28 I am therefore not satisfied that the Aachi mark, at the relevant time, had acquired a reputation amongst "a significant section of the public". Aachi has not made out the first element of the ground of opposition set out above. That is enough to require rejection of the ground.
29 Thirdly, the AIC mark is sought to be registered in respect of a class of services (specifically "restaurant services" and "fast food outlet") and is intended to be used in connection with a single restaurant in Perth. (Mr Pillai had hoped to open restaurants in other parts of Western Australia in 2017 but lacked the time and finance to take these plans forward.) The intersection of the persons likely to encounter the AIC mark (eg by going to the restaurant or encountering its online presence when searching for Indian food in Perth) and the persons with an awareness of the Aachi mark was therefore, at the relevant time, a small subset of the Australian community.
30 Fourthly, the chance of members of that relatively small subset being deceived or confused was limited for the following reasons.
(a) Aachi has never operated restaurants in Australia; its presence in this country is limited to the sale of ingredients and pre-made foodstuffs in supermarkets and grocery shops. Aachi was operating four restaurants in Chennai at the relevant time, but there is no evidence that they were particularly well known even in that city. People who are aware of the Aachi mark in Australia are therefore overwhelmingly likely to associate it only with spices and other preparations sold in supermarkets or grocery shops. A further cognitive step would be needed in order to apprehend that Ragopika's restaurant might have something to do with the manufacturer of those goods.
(b) That further cognitive step is not a large one, given that both businesses are connected with Indian food. However, in my view it is relatively unlikely to be taken by people of Indian (particularly South Indian) heritage in circumstances where the common element of the two marks - the word "Aachi" - is an ordinary Tamil word that has obvious associations with family and therefore with food. Evidence was adduced by Aachi of 24 separate proceedings commenced by Aachi in India, one in the United States and one other proceeding in Australia, all against businesses seeking to use the word "Aachi" in trade marks for restaurants. Its relevance to the grounds of opposition was unclear; however, it does suggest that a number of proprietors around the world have considered the word suitable for naming a restaurant. A consumer who understands the ordinary meaning of the word "Aachi", and its obvious suitability as a name for certain types of business, is unlikely to think that use of that name by businesses in different places or spheres of activity means they are connected to each other.
(c) Aachi led evidence of the manner in which the Aachi mark appeared on its website and product packaging, and made submissions comparing the appearance of the mark with that of the AIC mark in the uses to which it has been put by Ragopika. However, I understood this to be put in connection with the "bad faith" issue under s 62A of the Act and not as something going to the likelihood of confusion under s 60. For the purposes of s 60, the relevant comparison is between the actual use of the prior mark and a notional normal and fair use of the mark sought to be registered: see the cases cited in Rodney Jane Racing at [84(c)]. The particular way in which the AIC mark appeared in Ragopika's restaurant signage, menus, etc around the priority date are therefore not relevant to the present question. If they were relevant, I would have found that the graphic representations of the two marks were sufficiently different to suggest that Aachi's and Ragopika's businesses were not connected.
31 The ground of opposition under s 60 is therefore not made out. The delegate erred in this respect.