The second offer
53 On 25 September 2017 Triangl filed the cross-claim. On 1 February 2018 (shortly after a mediation on 18 January 2018), Corrs sent a detailed email to Actuate IP reiterating the view that Triangl had strong prospects of establishing that its use of the name DELPHINE was not use as a trade mark, and arguing, in summary:
(a) Pinnacle would be unable to obtain additional damages for the period of approximately two weeks of sales after the deadline in the letter of demand during which Triangl was obtaining legal advice;
(b) Pinnacle would be unable to establish that it suffered any loss at all as a result of Triangl's use of the DELPHINE mark. It would be unable to establish that Triangl made any profits from the use of that name and at best Pinnacle might obtain an order for nominal damages, which "could well be less than $1,000"; and
(c) that Pinnacle was unlikely to achieve an order for costs on the Federal Court scale and might not be awarded any costs at all because of "the paltry sums at stake".
54 The email contained the following offer:
In light of the foregoing, in order to bring this matter to a conclusion, our client has instructed us to offer to your client the following by way of a complete settlement:
1. Our client will provide a confirming written undertaking to you that it will not again use the name Delphine in respect of its products.
2. Our client will pay your client the total sum of $40,000 inclusive of costs and damages. We are prepared to attribute the sum of $2,000 to damages and $38,000 to costs.
3. The Federal Court proceedings to be dismissed with no orders.
…
This offer is put to your client as being made in accordance with the principles enunciated in the decision of Calderbank v Calderbank. It is made "without prejudice" except as to costs.
The offer was initially available for one week but was extended at Pinnacle's request to 12 February 2018. Pinnacle did not accept the offer.
55 Pinnacle denies that its rejection of the offer was unreasonable. It does not accept that the offer can properly be characterised as being better than what it achieved at trial, but even if it was better it was not unreasonable for Pinnacle to have rejected it. It argues that the offer was made over four months after the (failed) cross-claim was filed, and also after costs had been thrown away by reason of Triangl's conduct in misleading Pinnacle as to the identity of the Triangl entity that was using the DELPHINE name. In reliance on Mr Cheung's affidavit it says that its solicitor-client costs at that point totalled $91,135, of which upon success in the proceeding it could anticipate recovering 70%-80% on a party-party basis, being approximately $65,000 - $73,500. It says a significant portion of that total was costs wasted by reason of Triangl's conduct in misdirecting Pinnacle so that it initially brought the proceeding against the wrong Triangl entity.
56 Pinnacle also contends that no weight can be placed on the pre-mediation disclosure by Triangl of total profits from sales of Triangl DELPHINE bikinis in affidavits by Mr John Davis and Mr Ellis, which disclosed the total sales and profits of the relevant bikinis. It says that the profit figure given at mediation was approximately 45% higher than the figure later provided pursuant to Court order. It says that the discrepancy evidences the difficulties Pinnacle faced in trusting information provided by Triangl when considering offers and why it was justified in pressing for open discovery on issues of quantum, which was resisted by Triangl.
57 Pinnacle argues that the proceeding was then in its early stages, prior to expert evidence, and there was a reasonable prospect that Pinnacle would succeed in obtaining declaratory relief and pecuniary damages. Thus Pinnacle says it was not unreasonable for it to reject the offer on the basis that it did not properly account for pecuniary relief and costs, citing Anchorage (at [14]) as authority for the proposition that the fact that the evidence was not yet on is a relevant factor.
58 I take a different view, and in my view it was unreasonable for Pinnacle to reject the second offer in the circumstances as they existed at the time.
59 The authorities in relation to Calderbank offers are founded in a policy aimed at promoting the sensible compromise of legal disputes. That policy is promoted if a party which rejects a realistic settlement offer risks an order for indemnity costs if it refuses the offer and ultimately obtains a result no better than that which it would have got by accepting the offer. The Calderbank principle is designed to bring home to the parties the need to carefully consider the consequences of proceeding with their dispute: Mowie Fisheries Pty Ltd v Switzerland Insurance Australia Ltd [1996] FCA 931 (Tamberlin J). Parties "cannot lightly act in disregard of the difficulties [they confront] in prosecuting a particular version of events to trial"; they have "an obligation to come to grips with the strengths and weaknesses in their case, and the extent of that obligation in the face of an offer (the rejection of which might put the offeree at risk of indemnity costs)": Black v Tomislav Lipovac BHNF Maria Lipovac [1998] FCA 699; (1998) ALR 386 at [217]-[218] (Miles, Heerey and Madgwick JJ). In my view, in refusing the second offer Pinnacle failed to grapple with the reality of its position.
60 First, Pinnacle knew or ought to have known various matters that indicated that it would be unreasonable to reject the offer. The evidence shows that:
(a) within three weeks of Pinnacle's initial letter of demand Triangl ceased the impugned conduct, being the use of the style name DELPHINE, and changed the style name of that line of bikinis to DELILAH (LJ [2], [80]);
(b) shortly thereafter Triangl agreed that it would forever desist from using DELPHINE in relation to its products (LJ [2]);
(c) Pinnacle did not suffer any lost sales by reason of the impugned conduct. It did not actually sell any women's swimsuits in the relevant period and thus Triangl's bikinis were not substitutes for Pinnacle's products (LJ [29]), and Pinnacle elected to seek damages rather than an account of profits; and
(d) the DELPHINE brand was relatively new and had not built a strong reputation by the relevant period. Any reputation it had was better described as budding or nascent (LJ [223]).
61 Amongst other things:
(a) the case was not factually complex. Triangl conceded that it used the name DELPHINE, but said that the use was not use as a trade mark;
(b) the argument that Triangl's use of DELPHINE did not constitute use as a trade mark had been articulated by Triangl's lawyers from the start. It was based in how consumers were likely to perceive the content of the TRIANGL website and EDMs, which materials Pinnacle had before it commenced the proceeding. In regard to how consumers were likely to perceive those matters there was not much to be learned from any lay evidence;
(c) Pinnacle must have known that it was relevant to understand the context in which consumers were likely to come to the relevant pages of the TRIANGL website, as found in the liability judgment. Pinnacle knew that the EDMs were only sent to people who had signed up to Triangl's mailing list, as that was how it received an EDM;
(d) Pinnacle's lawyers must have taken instructions from Mr Bucoy and they therefore knew or ought to have known that Mr Bucoy considered that consumers do not remember style names and they only remember the head brand. That pointed away from the inference that DELPHINE, as used by Triangl, might be so distinctive as to be perceived by consumers as a Triangl sub-brand;
(e) Pinnacle knew that during the short period that Triangl offered the Triangl DELPHINE bikinis for sale Pinnacle did not offer any women's swimwear for sale and thus it knew, or ought to have known, that had not suffered any or at best de minimis lost sales;
(f) Pinnacle did not ultimately elect an account of profits, but in the event such a claim was ever to be made, Pinnacle knew or ought to have known by 15 December 2017 that an account of profits would not yield significant compensation. Prior to the mediation and to the second offer it had the affidavits of Mr Davis and Mr Ellis disclosing that the total sales of Triangl DELPHINE bikinis were less than $40,000 and the approximate profits from those sales were significantly less than $20,000. Had Pinnacle succeeded in the infringement claim and elected an account of profits it would have been entitled to a proportion of the profits, being that amount of profits which it could establish was caused by or resulted from Triangl's use of DELPHINE. Given Mr Bucoy's instructions that consumers do not remember style names and that they only remember the head brand, Pinnacle's lawyers should have known that Pinnacle faced a real risk that it would not be able to establish that consumers purchased Triangl DELPHINE bikinis because of the use of DELPHINE;
(g) Pinnacle knew that it was a small company, having recently started up, with modest sales, and should have understood that it did not yet have a strong reputation. By this point it knew or ought to have known that Triangl's bikinis were not counterfeit or "knock off" products of inferior quality and that it did not offer any comparable swimwear under the DELPHINE mark. Thus it knew or ought to have known that there was a real risk that any damages for loss of reputation would be de minimis; and
(h) Pinnacle should have understood by this time that this was not a case of intentional copying. Mr Ellis had consistently said that from the start. Further, there was no obvious benefit to a company such as Triangl, which sold bikinis around the world, seeking to accrue the reputation of small, relatively new Australian-based brand which had not by that point developed a strong reputation. Thus Pinnacle knew or ought to have known that the prospect of it achieving additional damages which were more than modest, or at all, was low.
62 Second, contrary to Pinnacle's submissions, it cannot seriously be questioned that the offer of $40,000 inclusive of costs, coupled with a written undertaking that it would not again use the name DELPHINE in respect of its products, is more favourable than the result Pinnacle achieved at trial. Amongst other things:
(a) the offer incorporated an undertaking not to use DELPHINE again, which as it eventuated at trial Pinnacle was not entitled to;
(b) given the very modest damages Pinnacle could have reasonably expected to receive had it been successful at trial, a payment of $40,000 was substantial; and
(c) the $40,000 offer was approximately equivalent to a payment of modest damages plus a payment of Pinnacle's party-party costs of the proceeding. Mr Cheung said that Pinnacle's solicitor-client costs at that point totalled $91,135. Using the rule of thumb that approximately 60% of those costs would be recoverable on a party-party basis would mean that Pinnacle could expect to recover approximately $54,681 if successful, but that total includes the costs Pinnacle incurred in suing the wrong Triangl entity which in my view are not recoverable. When those costs are taken off, based on Mr Cheung's (overstated) estimate of $26,500-$30,000, Pinnacle's recoverable costs were approximately $25,000-$28,000 at that point (calculated as follows: $54,681 minus $26,500-$30,000 = $24,681-$28,181). In my view the party-party costs actually thrown away are likely to have been less than $26,500-$30,000, and taking that into account the offer of $40,000 gave Pinnacle something modest for damages and approximately covered Pinnacle's party-party costs;
(d) there are also good reasons to treat Pinnacle's recoverable party-party costs as lower again than $25,000-$28,000. Triangl said it would make an application pursuant to r 40.08 of the Rules to reduce Pinnacle's recoverable costs to the FCC scale on the basis that the damages would be substantially less than $100,000. Given the likelihood any damages would be very modest, any such application had a reasonable prospect of success. On that basis Pinnacle should have taken into account the risk that the offer of $40,000 inclusive of costs gave Pinnacle a greater level of costs recovery;
(e) that compares to the result achieved at trial where Pinnacle received nothing in damages, nothing for its costs in circumstances where it incurred approximately $281,000 in solicitor-client costs, and it faces a substantial adverse costs liability to Triangl; and
(f) at the time of the second offer the cross-claim had not been on foot for long and the costs incurred by Pinnacle in defending it are likely to have been relatively modest.
The offer would have put cash in Pinnacle's hand on account of damages and costs with an undertaking not to engage in the impugned conduct. The result at trial for Pinnacle is substantially worse.
63 Third, turning to the relevant factors discussed in Anchorage, I consider the offer was:
(a) made at a stage in the proceeding where Pinnacle had sufficient information to allow proper consideration of the offer. By that date the pleadings had closed and the issues between the parties had crystallised, and there had been a mediation at which information and arguments were exchanged. Pinnacle knew or ought to have known each of the matters I referred to above (at [61]). Many of those matters were ventilated in the correspondence between the parties and I am satisfied that Pinnacle understood the arguments it would face at trial;
(b) there was a real risk that Pinnacle would be unable to establish that Triangl's use of DELPHINE was use as a trade mark. Pinnacle itself used 'style names' to differentiate products within the DELPHINE range, including names which were registered trade marks. As I have said, the view held by Mr Bucoy that consumers do not remember style names and only remember the head brand, pointed away from a conclusion that Triangl's use of DELPHINE was such that consumers would understand it is a badge of origin;
(c) Pinnacle was given sufficient time to consider the offer. It asked for and was granted an extension in that regard;
(d) the offer involved a substantial compromise. Triangl had reasonable prospects of successfully defending the infringement claim, and if it did Pinnacle would receive no damages, no party-party costs of the infringement claim and Pinnacle would be required to pay Triangl's costs of that claim. In the context of the likely very modest damages and the quantum of costs already incurred at that point the offer was reasonable;
(e) the offer was expressed in clear terms; and
(f) the offer expressly foreshadowed an application for indemnity costs in the event it was rejected.
64 Fourth, the overarching purpose in civil proceedings under ss 37M and 37N of the Act required the parties to facilitate the just resolution of disputes according to law, and as quickly, inexpensively and efficiently as possible. Section 37M(2) includes the objective of resolving disputes at a cost that is proportionate to the importance and complexity of the matters in dispute. Section 37N(1) provides that the parties to a civil proceeding must conduct the proceeding (including negotiations for settlement of the dispute to which the proceeding relates) in a way that is consistent with the overarching purpose. Section 37N(4) requires the Court to "take account of any failure to comply with the duty imposed by subsection (1) and (2)" in exercising the discretion to award costs.
65 By the time of the second offer it was or should have been clear to Pinnacle, and its lawyers, that:
(a) Pinnacle faced a real risk that it would not be successful in the infringement claim;
(b) if it was successful in the infringement claim, any damages awarded were likely to be paltry in comparison to the costs it was incurring in bringing the claim, and the costs Triangl was incurring in defending it;
(c) the costs Pinnacle had incurred were disproportionate to the amount in dispute and importance and complexity of the claim, which position could only worsen the longer the case ran; and
(d) if it was successful in the claim the shortfall between the solicitor-client costs it had spent and the party-party costs it would recover would be significantly more than any damages it was likely to receive, and it was likely to suffer a significant loss. That shortfall would be even greater if Pinnacle's costs were only allowed on the FCC scale.
In my view the proceeding was ill-advised and it cried out to be settled. Pinnacle should have accepted the offer, and not doing so was inconsistent with the overarching obligation. In the finish Pinnacle ran up approximately $281,000 in solicitor-client costs on a case worth approximately $2,500 if it was successful. Even if one takes a rosy view of the potential damages, say $20,000, by the time of the second offer Pinnacle had incurred costs which were disproportionate to the subject matter of the litigation, and the position would only get worse the longer the case went.
66 Fifth, I do not accept Pinnacle's contention that no weight can be placed on Triangl's disclosure of its profits from the sales of Triangl DELPHINE bikinis. There appears to be a difference in the evidence in that regard but whichever view is taken Pinnacle knew that Triangl's profits from the sales were not substantial, and given DELPHINE's reputation (or rather the lack of it) Pinnacle knew or should have known that its chance of establishing that the sales were made as a result of Triangl's use of DELPHINE were low.
67 Sixth, and fundamentally, Pinnacle should have known that by rejecting the second offer and choosing to continue with the proceeding and thereby incurring further substantial legal costs Pinnacle's costs position could only become worse.
68 Pinnacle's suggestion that it proceeded with the case beyond the second offer because it was a "test case" in relation to the use of style names in the women's fashion industry, is not supported by any evidence. It is also inconsistent with Mr Bucoy's view that consumers do not remember style names and that they only remember the head brand, and Pinnacle's own use of style names including names that were registered as trade marks by other traders. In my view that contention is most likely a lawyer's construct; an attempted 'after the event' justification for the expenditure of a plainly disproportionate amount of costs in relation to a small trade mark dispute that could, and should have been settled.
69 Nor is Pinnacle's suggestion that it continued with the case to obtain a declaration to protect Pinnacle's rights in the future in relation to use of the name DELPHINE supported by any evidence. Contrary to Pinnacle's submissions I would not infer that it rejected the offer and continued with the case in order to obtain a declaration or to stop such infringing conduct; the impugned conduct had already ceased before it commenced the proceeding and Triangl had agreed to desist from again using the name DELPHINE.
70 Nor in all the circumstances do I infer that Pinnacle rejected the offer and continued with the proceeding because it considered it had an entitlement to recover substantial compensation. Instead it is appropriate to infer that, rather than facing the harsh reality that it should accept the second offer and cut its losses, Pinnacle chose to roll the dice by rejecting the offer and continue on in the hope of getting an improved offer.
71 In part I draw that inference having regard to Pinnacle's counteroffer of 22 February 2018. In the counteroffer it offered to accept the sum of $56,000 in settlement of the whole proceeding (broken down into $19,000 for damages and $37,000 for costs). Having regard to Mr Cheung's evidence that by the point Pinnacle had incurred $98,200 in solicitor-client costs, the counteroffer shows that Pinnacle was prepared to resolve the infringement claim for substantially less than the costs it had incurred, and no damages; it just wanted something more than the $40,000 which Triangl had offered.
72 One can readily see why it would have been an unhappy result for Pinnacle to accept a settlement offer of $40,000 inclusive of costs; it being less than it had incurred in solicitor-client costs. But its recoverable party-party costs were much less than that, there was a real risk it would not be able to establish the infringement claim, and if it was successful damages were likely to be low. Rejecting the offer and pushing on with the case meant that its costs would increase further, the margin between its (potentially) recoverable party-party costs and its solicitor-client costs would continue to grow without there being any, or any commensurate, increase in potential damages. Pinnacle's costs were already disproportionate to the value of its claim and that could only get worse as it continued to spend money on the case. By rejecting the offer and pushing on with the case Pinnacle failed to grapple with the reality of its position.
73 The question is whether Pinnacle's failure to accept the offer, in all the circumstances then existing, warrants departure from the ordinary rule as to costs: SMEC Testing Services Pty Ltd v Campbelltown City Council [2000] NSWCA 323 at [37] (Gyles JA). As the Victorian Court of Appeal said in Hazeldene, deciding whether the rejection of an offer or other conduct is "reasonable" or "unreasonable" will involve matters of judgement and impression (Hazeldene at [24]). These are questions about which different judges might properly arrive at different conclusions.
74 Had Pinnacle accepted the second offer it would have brought to an end a claim alleging trade mark infringement in which it faced a real risk on liability; in which, if successful, the damages would be very modest; in which the costs incurred and likely to be incurred were disproportionate to the size and complexity of the dispute; and it would have received payment of the modest damages it had suffered and a payment approximately covering its party-party costs, plus an undertaking that Triangl would not again use DELPHINE. Triangl would have been left carrying its own substantial costs of the proceeding. Pinnacle was obliged to come to grips with the reality of its position, under threat of a costs penalty, and in my view it failed to do so. In all the circumstances its rejection of the offer was unreasonable, keeping in mind that the authorities show that adopting "an especially high standard of unreasonableness would operate as a fetter on the discretion to award indemnity costs and diminish the effectiveness of the Calderbank offer as an incentive to settlement": Black at [218].
75 I am satisfied that it was unreasonable of Pinnacle not to accept the second offer, and appropriate to order that Pinnacle pay Triangl's costs of the infringement claim on an indemnity basis on and from 13 February 2018.