Background facts
13It is accepted by both parties that up until his employment ended Mr Fishlock's terms and conditions of employment were governed by an employment agreement dated 28 November 2003 (the Agreement). Blackbook Nominees was the original party to the Agreement but it subsequently assigned its rights (with Mr Fishlock's consent) to the defendant from about mid 2005.
14There are a number of relevant terms and conditions of the Agreement which it is convenient to set out herein.
15Clause 2.1 of the Agreement is in the following terms:
2.1 Engagement
The Company shall employ the Executive from the Commencement Date as "Chairman Executive Creative Director, Campaign Palace" of the Company in respect of the Business reporting to the Chairman and Chief Executive Officer of Young & Rubicam/Wunderman - Australia and New Zealand (who is Hamish McLennan as at the Commencement Date), and the Executive shall serve the Company in accordance with this Agreement during the Term. (My emphasis).
"Business" is defined in clause 1.1 to mean:
"The Campaign Palace" advertising business conducted by the Company in Australia.
16Clauses 3.1 and 3.2 were in the following terms:
3.1 Position
The Executive shall perform the duties of "Chairman - Executive Creative Director, Campaign Palace" of the Company in respect of the Business, or any other position that may be agreed in writing between the Company and the Executive from time to time. Unless otherwise agreed, the position and role shall be based in Sydney, Australia.
3.2 Duties of Executive
Subject to Clause 3.3, during the Term, the Executive shall do the following:
(a) faithfully and diligently perform the duties, functions, obligations and responsibilities applicable to the position of "Chairman - Executive Creative Director, Campaign Palace, of the Company in respect of the Business, to the best of his abilities, in compliance with all reasonable instructions and directions given by the Company and in a thorough, lawful, competent, professional and timely manner;
(b) use his best efforts to promote the interests, goodwill and business of the Group, and the Executive shall observe and comply with any applicable laws, rules, regulations, and any applicable professional standards and codes of conduct;
(c) observe and comply with any guidelines, policy, practice or procedure circulated by the Company, any Group Company or the WPP Group from time to time (such as the WPP Group Policy Manual);
(d) not engage in any activity, and not be directly or indirectly involve in any activity, which would or may hinder, prevent or be inconsistent with the performance of his obligations under this Agreement, or which would significantly, materially or adversely detract from the proper performance of his duties under this Agreement;
(e) give the whole of his time, ability and attention in normal business hours, or when reasonably required outside normal business hours, to the business and affairs of the Company and Business, and the Executive shall perform his duties and make himself available to the Company, Business and Group on a full-time and exclusive basis;
(f) always act within the scope of the authority expressly granted to the Executive by the Company; and
(g) protect the property of the Company from theft, loss, damage or neglect and without delay give notice immediately to the Company or its responsible representatives of any theft, loss, damage or neglect of such property which may come to his knowledge.
17Clause 3.3(b) was in the following terms:
...
(b) The Company shall have absolute discretion as to whom it wishes to appoint and/or nominate as a director and/or officer of the Company and other Group Company.
18Clause 6 of the Agreement dealt with termination. Relevantly clauses 6.1 and 6.2 and 6.3 are in the following terms:
6.1: Termination of Executive
(a) The Executive may at any time and for any reason resign or terminate his employment by giving 9 months written notice to the Company;
(b) If the Executive gives the notice under Clause 6.1(a) the Company may:
(i) direct the Executive to take up to 9 months "Garden Leave" in accordance with Clause 6.6;
(ii) direct the Executive to continue to work in accordance with this Agreement for any period during the 9 months notice period;
(iii) elect to pay the Executive in lieu of the 9 month notice period; and
(iv) the provisions of Clause 7 shall apply to the Executive for the period of 12 months after the Termination Date (subject to Clause 7.5(c)).
6.2 Termination by Company "without cause"
(a) The Company may at any time and for any reason (including without limitation for redundancy or pursuant to a reorganisation of or a change in the business affairs and operations of the Company or Group) terminate the Executive's employment by giving 9 months written notice to the Executive.
(b) If the Company gives the notice under Clause 6.2(a), the Company may:
(i) direct the Executive to take up to 9 months "Garden Leave" in accordance with clause 6.6;
(ii) direct the Executive to continue to work in accordance with this Agreement for any period during the 9 month notice period; or
(iii) elect to pay the Executive in lieu of the 9 month period, and
(iv) the provisions of Clause 7 shall apply to the Executive for the period of 12 months after the Termination Date (subject to Clause 7.5(c)).
6.3 Termination by Company "for cause"
(a) The Company may by giving written notice to the Executive terminate this Agreement immediately if the Executive:
(i) comments any grossly negligent act in the course of the employment, or commits any fraudulent or dishonest act;
(ii) materially breaches any provision of Clause 7;
(iii) commits any serious or persistent breach of this Agreement including, without limitation, serious or persistent intentional disobedience, serious or persistent breach of duty or serious or persistent neglect;
(iv) is seriously incompetent in the performance of his duties;
(v) inappropriately uses alcohol, or uses any narcotics or illicit drugs, while engaged in the performance of his duties;
(vi) misappropriates or misuses any property, facilities, resources, equipment or money of, used by or belonging to the Business any Group Company, including, without limitation in connection with any purpose not related to the proper performance of his duties, or in connection with any business activity, venture or undertaking apart from the Business;
(vii) engages in physical violence, abuse or bad, offensive or inappropriate language or conduct towards any other employee, client, member of the public or other person having dealings with any Group Company;
(viii) engages in or is guilty of any serious misconduct;
(ix) materially breaches this Agreement and does not remedy that breach within 14 days after receiving notice from the Company specifying the breach;
(x) is convicted of a criminal offence punishable by imprisonment which will seriously and detrimentally affect a Group Company;
(xi) becomes prohibited from being a director or officer of any company in Australia (for reasons not related to the insolvency or bankruptcy of the Executive); or
(xii) engages in conduct which brings a Group Company into serious disrepute or conducts himself in a manner which, in the reasonable opinion of the Company, will detrimentally affect any Group Company, or commits an act or omission which could reasonably be expected to have, or has, a material and adverse effect on the interests of any Group Company;
(xiii) commits an act of bankruptcy, is declared bankrupt or enters into any composition or arrangement with or makes any assignment of his property in favour of his creditors generally; or
(xiv) ceases to be of full legal capacity.
(b) If the Executive's employment is terminated under Clause 6.3(a), the provisions of Clause 7 shall apply to the Executive for a period of 12 months after receiving the notice under Clause 6.3(a).
19Under clause 7, the restraint clause, clauses 7.3 and 7.4 are in the following terms:
7.3 Restraint
The Executive agrees and undertakes that no Prohibited Person shall directly or indirectly or through interposed entities on any account, pretence or in any capacity including on the Executive's own account or in partnership or joint venture with any other person or as trustee or agent:
(a) carry on, or be concerned or engaged in;
(b) in any way be interested in (whether as a lender, investor, shareholder, unitholder, beneficiary or otherwise); or
(c) provide services in relation to (whether as an employee, consultant, advisor or otherwise),
any Restrained Activities or carry out any preparatory steps in relation to any of the above.
7.4 Restrained Activities
(a) subject to paragraph (b), the following activities are Restrained Activities:
(i) A business or activity of a type similar in any material respect to the Protected Business (or to any material part of it);
(ii) A business or activity of a type which is competitive in any material respect with (or potentially competitive with) the Protected Business (or to any material part of it);
(iii) A business, activity, venture or undertaking owned, managed, controlled, undertaken and/or conducted by or on behalf of any client or customer of the Business or Group involving the provision of services of the type provided by the Company or Business or competitive with those of the Company or Business (Competitive Services). For purposes of this Clause 7, the clients and customers are those entities that were clients and customers of the Business or Group within the 12 month period preceding the Termination Date (the clients);
(iv) to, or attempt to provide Competitive Services to or seek custom from any Client;
(v) to, or attempt to, solicit, entice, persuade, encourage or induce any Client to cease or not commence using, or reduce the client's use of, the services of the Business or Group and/or instead use the services of a Prohibited Person;
(vi) to, or attempt to, solicit, entice, encourage, persuade or induce any employee, executive, consultant, officer, adviser or other staff member or personnel of the Company or the Group (the Personnel) to cease or not commence their employment or engagement, or reduce their level of engagement, by the Company or Group, and/or instead take up employment or engagement with, or provide services on any basis to or from the benefit of, any Prohibited Person. For this purpose, the Personnel shall be those persons that were Personnel within the 12 month period preceding the Termination Date; and
(vii) any interference with a Group Company or Protected Business
(b) The following activities are not Restrained Activities:
(i) the holding by the Executive of shares in any company listed on a recognised stock exchange up to a maximum of 3% of the issued shares in one class only but so that the holder does not have an entitlement to more than such 3%; and
(ii) any activity approved by the Company in writing.
20Clause 7.5 provided that the undertakings in clause 7 were given for the duration of the Term and for the period commencing from the Termination Date for 12 months.
21Term is defined to mean:
The period from the Commencement Date during which this Agreement and the Executive's employment by the Company continues as provided in clause 2.2.
22Clause 2.2 provided:
This Agreement will continue until it is terminated under and in accordance with clause 6.
23"Commencement Date" is defined to mean January 2004.
24Mr Fishlock, prior to February 2011, had worked in the advertising industry for more than 30 years in Australia and overseas, including the United Kingdom and South Africa. Between the years 1979 and his joining the defendant in 2004 he worked as a copywriter in numerous organisations in London and Johannesburg and Sydney. Between 1991 and 1992 he was the creative director for an agency called Batey Kazoo in Sydney. Between 1993 and 1996 he was senior copywriter for the defendant. Between 1996 and 2003 he was a founding partner and creative director of Brown Melhuish Fishlock in Sydney.
25In November 2003 when he signed the Agreement with the then Blackbook Nominees (which was trading as The Campaign Palace) he was appointed as Chairman/Executive Creative Director in respect of the business. As is clear from the above, that business covered the whole of Australia. In addition, his only line of reporting was to the Chairman/Chief Executive Officer at the relevant time.
26On 8 July 2009 the then CEO of the defendant was Mr Jacques Burger. It is accepted that Mr Fishlock's contract of employment was varied to permit him to work a four day week with a reduction of $50,000 annually which provided that he otherwise be paid $350,000 per annum.
27During the relevant period there were a number of persons employed as Creative Directors. Contracts relating to their employment indicate as follows:
(i) Mr Russell Smyth was employed as Creative Director Sydney from 1 August 2005. His employment contract indicated that the persons to whom he reported were those occupying the office of Chief Executive Officer and Executive Creative Director;
(ii) Ms Georgia Arnott was employed as a Creative Director Sydney from about 7 June 2006. The persons she reported to were the person occupying the position of Executive Creative Director and Lindey Evans or the Board of Directors of the Company;
(iii) Mr Brent Liebenberg was employed as a Joint Creative Director Melbourne from about 4 August 2008. He was to report to the person occupying the position of Managing Director, Melbourne who at the relevant time was Mr Tom Cooper. In what is described as his job description annexed to the contract it is indicated that he had other reporting relationships to Mr Fishlock as National Chairman, Executive Creative Director;
(iv) Mr Gerhard Myburgh was employed as a Joint Creative Director, Melbourne from about 4 August 2008. He was again to report to the Managing Director, Melbourne Mr Cooper and again his job description indicates that he had otherwise to report to Mr Fishlock as National Chairman, Executive Creative Director;
(v) Ms Jacquiline Patterson was employed as a Creative Director, Melbourne from about 11 May 2010. Again she was to report to the Managing Director, Mr Tom Cooper. In addition she was also to report to Mr Jacques Burger the National Chief Executive officer and again Mr Fishlock as National Chairman, Executive Creative Director.
28As part of his role as Executive Creative Director, Mr Fishlock participated in a number of presentations to clients.
29In October 2005 he participated in a presentation to ING and was therein described as Chairman, Executive Creative Director. His photograph appears alongside Mr Mackay, then the National Chief Executive Officer, Mr Mark Sareff the then National Planning Director and a Ms Lindsay Evans the Managing Director in Sydney.
30In February 2009 as part of a presentation to the Department of Health and Ageing he was again described as Executive Creative Director and Chairman.
31In April 2010 in what was part of a presentation to Origin he was described as Executive Creative Director and his photograph appeared on the same page adjacent to that of Mr Tom Cooper, the then Managing Director, Mr Ian Sawers described as the Team Lead and Mr Keith Newton described as the National Planning Director.
32Again in July 2010 in what was a further presentation to the Department of Health and Ageing he was described, adjacent to his photograph, as Chairman and Executive Creative Director.
33There is an organisational chart for the Sydney Office of the defendant which came into existence after July 2010 which has Mr Fishlock as part of senior management and describes him as Chairman/Executive Creative Director. His name is at the same level as that of Mr Mark Mackay, described as Executive Chairman and Mr Jacques Burger, described as Chief Executive Officer.
34In an organisational chart for the Melbourne office the senior management is on this occasion described as Mr Jacques Burger, Chief Executive Officer and Mr Tom Cooper Managing Director. Mr Fishlock however is shown at the top of the chart under the heading "Creative" and he is described as the National Creative Director.
35During the relevant period Mr Fishlock had business cards. Sometimes they would be created for a particular presentation and the title or status of the executive may change from time to time depending upon the presentation. However there is one business card for the business Palace Plus where Mr Fishlock is described as the National Executive Creative Director/Chairman.
36On or about 2 December 2008 a Mr Cameron Hoelter was employed by the defendant. It was indicated in his contract that he was to report to the person occupying the position of "Chairman/Executive Creative Director". It was indicated in that agreement that that was at the relevant time the plaintiff. In the job description which was attached to the contract it was also indicated that he should report to the plaintiff who was again so described.
37Mr Hoelter in or about August 2010 gave notice of resignation. The defendant initially decided it wished to replace Mr Hoelter. In or around September 2010 the defendant commenced negotiations with a number of potential candidates to replace Mr Hoelter. The plaintiff had some involvement in the recruitment process.
38At the relevant time Mr Mackay who had been employed in other roles including that of National Chief Executive was relevantly the Executive Chairman. One of the candidates who Mr Mackay and others were considering was a person named Mr Reed Collins.
39On 11 September 2010 a Ms Michelle Daly sent a message to Mr Mackay. Ms Daly at all materials times was the global head of creative talent at Young and Rubicam of which the defendant was part. The email stated amongst other things:
Reed Collins a potential candidate for TCP, Sydney.
He is from Perth - has spent last several years at Leo Burnett, Chicago.
...
Reed is very talented, fun and at the up-and-coming ECD level, where a small office to run makes a lot of sense as a next step.
40Mr Mackay responded on 12 September 2010 providing details of the size of both the Sydney and Melbourne offices and details as to their clients. He gave Ms Daly other information about other aspects of the business. In a further exchange between the two, Mr Mackay stated as follows in an email of 13 September 2010:
ECD Role - both Offices is an Option if "We" find the Right Person. Otherwise happy to focus on Sydney for this role.
41Also on 12 September 2010 Ms Daly sent a message to Mr Collins. She gave him information about the Sydney and Melbourne offices of the defendant and their clients. She suggested that Mr Collins be in touch with Mr Mackay. She said:
Far as I can tell, nothing is broken there. Its just not shining as bright as it can. But with the right leadership team in place (importantly including Creative), and with the right global support at the top (Tony and Hamish - who is an Aussie so Palace near and dear to him) there is no reason why not. And its such a manageable size that with a bit more break-through work and biz, it should rather quickly be able to be tops again.
Mark will tell you more about the office and the nitty gritty. Including that he is looking for someone who can bring more 360 thinking and digital prowess into the shop.
42On the same day Mr Collins responded to Ms Daly indicating that he had:
checked out their stuff on line...they do need a little resurrecting as you say, creatively definitely. I can do a 12.30 call with Tony if he is still available.
43Tony is a reference to a Mr Tony Granger who at all material times was the global creative director at Young and Rubicam.
44Again on 12 September 2010 Ms Daly responded again to Mr Collins in the following terms
Ps - Tony will tell you - if the work is not tops yet, that is the best spot for any incoming ECD to walk into.
45Ms Daly sent, it seems, her exchanges with Mr Collins through to Mr Granger.
46On 22 September 2010, Mr Granger sent an email to Mr Mackay. It was in the following terms:
Hi Mark, I hear the call with Reed went well. I am also talking to his partner about heading up our office in Chicago. Once that breaks it will be difficult to get Reed because they defend hard. I know you are trying to get to Cam to stay longer. My view is that we should move quickly. Need new CD leadership in there ASAP. Reed would be big news. I rather get him over to see you sooner rather than later. The BIG issue we have is Mr Fishlock. He will be a problem for Reed to join.
Take care.
47Mr Mackay responded to Mr Granger on 27 September 2010. The email was headed "Palace Creative Lead". It was in the following terms:
I just got confirmation on meeting Reed on October 19th... We probably should book a call on Paul F.... it's a difficult one, with Cam going he obviously provides a degree of stability/continuity. Clients like Panasonic and Dominos are already pissed about the high turnover rates, so I think we need to ease him out after Reed and Michelle have had some time to engage. I accept that he is not the future but if he left at the end of March 2011 this might be workable. Let me know what you think.
48Mr Collins came to Sydney in October 2010 for his planned meeting on 19 October 2010. During the course of the meeting he met with a number of persons including the plaintiff.
49On 19 October 2010 Mr Collins sent an email to Ms Daly. Amongst other things he said:
...It feels like the team is all on the same page, the only concerns for me that I mentioned to them were the recent losses (could be a blessing), and the awkward around mine v Paul's role and how that will play out. I really respect the guy so I am a little nervous on that one.
50Ms Daly forwarded the email she had received from Mr Collins to Mr Mackay, Mr Granger, and a Mr Howcroft. Mr Russell Howcroft from September 2010 was the CEO Australia and New Zealand of Young & Rubicam brands. On 27 September 2010 the plaintiff received an email from Mr Mackay concerning Mr Collins as a potential employee. On the same day the plaintiff responded indicating that he did not know very much about Mr Collins.
51On 5 October 2010 the plaintiff received an email from Mr Mackay entitled "Sydney Creative Director". The email stated:
Reed Collins has been put forward by Michelle and Tony. He is currently a CD at Burnett's in Chicago. I have had an initial chat with Reed on the phone and he ticks a lot of boxes. Reed will be passing through Sydney on 19 October (returning to Perth for school reunion) and this presents an opportunity for us to meet him. He will be available from 3pm onwards.
52In October 2010 the plaintiff asserts he had a conversation with Mr Mackay about Mr Collins and his candidature for the role of Creative Director in the defendant's Sydney office. The plaintiff asserts Mr Mackay indicated that notwithstanding other possible candidates it was Mr Mackay's view that Mr Granger's recommendation would carry very significant weight.
53Independently of any initiatives taken by Mr Mackay the plaintiff was in contact with a Mr Simon Veksner as a possible candidate.
54On 24 October 2010 the plaintiff sent an email to Mr Mackay and Ms Michelle Teag. Ms Teag was the Sydney Managing Director of the defendant from mid-2010 to March/April 2011. In that email he made comments on a number of candidates including Mr Collins.
55Following his meeting with persons in Sydney, Mr Collins was in email contact with Ms Daly, around 26 October 2010. Ms Daly was in turn in email contact with Mr Mackay to whom she forwarded Mr Collins' email to her. On 26 October 2010 Mr Mackay sent an email to Ms Daly, Mr Howcroft and Mr Elvas Basile. It said in part:
I offered him $325 K hopefully staring January 1 or nearest. I said the title would be national CD and that Paul F would be "managed" so that Reed becomes ECD around April 2011. He seems really up for it so lets hope we can nail it! I said I would liaise with you and sort out full package including relocation offer and stock options (on offer after a pre-determined period)...
56On 27 October 2010 Mr Mackay sent an email to Mr Granger and Mr Howcroft in the following terms:
Great chat with Reed this morning. Have made a verbal offer and he seemed to respond well. Details are below. I will keep you updated on progress. Paul F will be an issue just be aware that he has no knowledge that I have gone as far as an offer.
57On 27 October 2010 Mr Granger sent an email to Mr Howcroft and Ms Daly. It was in the following terms:
I think we should bring Reed in as national ecd. It will send a signal to the market place that new day is here. Awkward for Reed to enter as CD. I would sort things out for him before he joins.
58On the same day Ms Daly sent an email to Mr Granger in the following terms:
They did tell him National CD. So that is good.
59Mr Granger responded on 29 October 2010 with an email to Ms Daly in the following terms:
Cool:) My point is Ecd not cd. Fishlock is a problem and has to go.
60On or about 2 November 2010 Ms Daly sent an email to Mr Mackay, Mr Howcroft and Mr Basile. Mr Basile at all material times was the director of Human Resources at Young & Rubicam brands. The email is in the following terms:
I have comments to the draft proposal. Overall there is very little here indicative of the ECD - level. With the exception of the high salary it would appear to be the offer of any mid/sr level higher. There is not yet enough perks and enough info for Reed to sign on. (And even though this is not the formal binding contract, we want it to have all the bits in there for his full consideration). Having said all of this I am also all- too familiar with the struggle to get packages approved both internally and then with WPP. So I do understand trying to strike the balance.
...
Please read through below and lets discuss.
...
Title-Nat'l CD vs Nat'l ECD? Tony Feels should be ECD. What is you POV? The national CD title has already been discussed with Reed. Paul Fishlock still holds the ECD title so we need to be mindful of the situation.
Reporting/no mention of who is his local MD/CEO partner, and who is his local report. (Global Report should be mentioned as Tony). Would Partner MD, Michelle Teague, report to chairman, Mark Mackay and have a dotted reporting line to Tony
...
61Further, on 2 November 2010 Mr Fishlock received an email from Mr Mackay in response to one from him inquiring what information he had received on potential candidates. The email heading from Mr Mackay is "Sydney CD":
Just came back from out of town
I will call them tomorrow
62On 5 November 2010 Mr Mackay sent an email to the plaintiff. In that email he indicated that he had discussed matters with Mr Veksner but "short of you retiring I cannot see that we could afford him or satisfy him with anything but the ECD role".
63On 23 November Mr Basile sent a letter to Mr Collins with a proposed form of contract. The letter commenced in the following terms:
We refer to recent discussions and we are absolutely delighted to offer you the role of National Creative Director with The Campaign Palace, reporting to Executive Chairman Mark Mackay.
64In a Schedule attached to the proposed agreement the position Mr Collins was intended to fill was described as the "National Creative Director". In his job description also attached it was indicated that he was to report to Mr Mackay, as Executive Chairman.
65On 14 December 2010 Mr Mackay sent an email to Mr Howcroft which included a number of statements as follows:
As mentioned on the phone, Reed's request for the national ECD title appears to be a deal breaker. I reminded Reed today of the plan we discussed when we interviewed him. This was to spend 3-4 months as Sydney CD. We could better manage/migrate him across to ECD. Why? Because this afforded us some time for Paul to complete some major new Anti-Tobacco work. It also prevented Paul exiting at a time when the Palace is pretty damaged....
...
In all honesty, I fear that Panasonic and other Government business will see this as the final straw.
...
Beyond this I also fear that we could be in for some legal action from Paul so that we could have used the time to get our house in order.
So our dilemma is: How do we give Reed the title and keep Paul engaged? Options I have are four fold.
1. Exit Paul and hope for the best.
2. Ask Tony G and Michelle D to help us resell the original plan into Reed.
3. Migrate Paul into new Palace Group Company, called Palace G and C (Government and Community).
4. Sell Paul as Chairman relinquishing the National title to Reed...I become CEO again.
I favour 2, 3 and 4 in that order. Something to sleep on. In the meantime I hardly need to remind you that the thought of Reed going cold on us is ever present.
66On 14 December 2010 Ms Daly sent an email to Mr Mackay, Mr Howcroft and Mr Granger. It stated:
Reed phoned me. The title issue seems to have led into discussion about Paul's role ETC. This is leading to a big question mark for Reed. He needs to make sure that his own role is 100% defined, internally and externally before he quits his job and uproots his own life. If he is not "The Guy" from Day 1 I don't think he is coming. I sense he is bit surprised that this has not already been resolved and that its come up only/again now.
67On 15 December 2010 Mr Granger sent two emails. The first appears to have gone to Ms Daly, Mr Mackay and Mr Howcroft. The subject is "Reed Collins". It reads:
He needs to be the CCO from day 1. Big PR story !!!!! what on earth is going on, why wouldn't he think that? Call me please.
68The second email of 15 December 2010 from Mr Granger was to Mr Mackay, Ms Daly, Mr Howcroft and Mr McLennan. Mr Hamish McLennan from 2006 to late 2011 was the Global Chief Executive Officer of Young and Rubicam. In his email Mr Granger said, amongst other things:
But, I have always said we should sort out fishlock before we can bring in anyone of note. Our discussions (certainly Michelle's and mine) with Reed have been joining as ECD or CCO, whatever role would make the biggest PR/new business story. He just would not move for anything else...
Fishlock knows its coming. I would sit him down and let him know and work his exit out (if we can get Reed back on course that is).
69Later on 15 December 2010 Mr Mackay sent an email to Mr Howcroft, Mr Granger, Mr McLennan and Ms Daly. It read:
Final update....I have spoken with Reed and confirmed National Creative Lead Position (title probably ECD). He is very pleased! Start date February 1.
All good
70On 15 December 2010 Mr Mackay sent an email to Mr Basile in the following terms:
...I am keen to understand our legal position if we give Reed Paul's title.
71On 15 December 2010 Mr Mackay sent an email to Messrs Howcroft, Granger, McLennan and Ms Daly. It read in part:
Putting a commercial hat on. I favour option 3. This allows us to move Paul to the sideline without compromising revenue. Russell and I will have the conversation with Reed today confirming ECD title. We cannot get to Paul until Tuesday but this will give us time to get some legal cover. After Tuesday's meeting I would hope we can announce it.
72Option 3 was a reference to paragraph 3 in Mr Mackay's previous email of 14 December 2010.
73On 16 December 2010 Ms Daly sent an email to Messrs Mackay, Howcroft, Granger and Basile. The email read:
I just spoke with Reed - he is pleased and ready to sign. He referenced new title as Nat'l CCO (rather than Nat'l ECD).
74In late December 2010 the plaintiff asserts he had a conversation with a Ms Teague. Ms Teague informed him that a deal had been finalised with Mr Reed and that he would be joining the defendant "in the new year". The plaintiff asserts that at no time during that conversation was the possibility of Mr Collins performing a head creative role or national creative role for the defendant.
75In early January 2011 the plaintiff went on annual leave for several weeks and travelled overseas.
76On or about 19 January 2011 an article appeared in the Trade Press published in Agency Spy. The story was about Mr Collins leaving his job in Chicago and joining the defendant as the "national CCO". The article suggested he would be starting in February 2011.
77At or about that time, unsurprisingly, the news concerning the appointment of Mr Collins became a matter of some discussion amongst all concerned including the plaintiff.
78On 21 January 2011 Mr Granger sent an email to Mr Mackay in the following terms:
HI Mark
How did it go with Fishlock?
Lynchie asked a lot about him. He is not a fan at all btw. He really needs to move on so Reed and you can sew your thing. The sooner the better!
Spoke to Hamish who agrees.
79On the same day Mr Mackay responded to Mr Granger:
I have just spoken to Paul. He is very concerned about this news and is going to take legal counsel. He will get back to me in due course.
80Mr Granger responded:
Agency Spy an Leo burnett really messed us up by leaking the news.
CB knew about the hire before I contacted them and they were going to post the news whether we said anything or not unfortunately.
81Mr Mackay responded to Mr Granger:
Well its done now ...lets just hope fishlock does not walk immediately and take another million in revenue with him.
82On the same day Mr Collins sent an email in which he said amongst other things:
Lemme know how your conversations with Paul have been, I am hoping positively.
83Mr Mackay responded:
Paul did not take it well unfortunately. It was a brief conversation with ended abruptly with him wanting to take legal counsel. There not much more I can say. Lets see what transpires.
Anyway its done so lets get you here and get on with building the future.
84On 22 January 2011 the plaintiff sent an email to Mr Granger with a copy to Mr Mackay in the following terms:
When I left to go on leave two weeks it was with the clear understanding that we had hired Reed as Campaign Palace Sydney Creative Director, the role that Cam Hoelter held until December last year. And I was very much looking forward to getting Reed on board and working with him.
I was therefore more than a little surprised to return from leave to see Reed publicly announced as National Chief Creative Officer.
I am obviously curious to understand how this Nat CCO role file with the Nat ECD role that I have held for the past 7 years. Does Reed report to me? Are we both autonomous. Is Nat ECD supposed to report to Nat CCO (C'mon)? Which role hires, fires, has ultimate say on the work? Or indeed does the ECD/chairman role at The Campaign Palace still exist at all?
Other than Mark (Mackay) kindly letting you know that Reed's announcement was about to hit the press. No one has told me anything.
As I am sure you can imagine some clarity on the situation would be very much appreciated at your earliest convenience.
85Mr Mackay decided to volunteer a suggested response to Mr Granger. On 23 January 2011 he sent the following email to him and Messrs Howcroft and McLennan:
I suggest you respond saying that Reed is charged with the ultimate creative responsibility over both Palace offices. I would also encourage you to say that we greatly value his contribution and that he should sit down with me and develop a workable plan for the future.... Give me a call if you wish to discuss.
86Mr McLennan made a modest contribution by saying in an email to Messrs Mackay, Granger, Howcroft and Foulsham (Mr Adam Foulsham was at all material times the chief financial office of Young and Rubicam).
What a mess. We should take legal advice on how handle.
87Further emails passed between Mr Basile, Mr Mackay and others making tentative plans to discuss and address the issue.
88On 26 January 2011, Ms Teague issued a press release announcing the appointment of Mr Collins as the National Chief Creative Officer.
89Finally on 28 January 2011 Mr Granger responded to the plaintiff's request a copy of which was sent to Mr Mackay in the following terms:
Reed is charged with the ultimate creative responsibility over both Palace offices. You should sit down with Mark and develop a workable plan for the future.
90On 30 January 2011 the plaintiff sent an email to Mr Mackay. It read as follows:
This is obviously not good. The contempt is palpable - he could not even be bothered to put my name at the top or punctuate correctly.
It's the appropriate end to a deeply humiliating week of not being able to answer questions from clients, staff, media and others about how the new structure will work. As I am sure you are aware The Campaign Palace isn't looking too clever over this.
As you can imagine there is no way on this earth that as Executive Creative Director/Chairman I will be showing my work to the newcomer for approval; never mind rollover and relinquish a position I have held for the past 7 years.
And I'd thank all concerned not to insult me by suggesting it.
The only basis for any further discussion is that there might be an acceptable division of roles, responsibilities, accounts and possibly even teams between Nat ECD and Nat CCO. But that didn't look like what Tony has in mind.
For the record, I have absolutely nothing against Reed. I was (and still am) looking forward to working with him and would hope to reach a point where I valued his opinion on my work.
But to require his approval on my work? To report to him? Be expected to assume a role of senior copywriter that I last held in 1996? The comedy is nothing short of spiteful.
But I guess first priority right now is to get the next pitch (DEFAT) out of the way and see where we are when you're in town on Thursday.
91Mr Mackay responded on 30 January 2011 to the plaintiff in the following terms:
No not good. I agree that the best thing right now is to focus on the pitch. Let's pick it up on Thursday.
92In the meantime and on again on 30 January 2011 Mr Mackay sent an email to Mr Howcroft and Mr Basile. It was in the following terms:
Elvas, lets chat tomorrow. I plan to meet Paul on Thursday and need to get the story very clear. I would like to say that TG has made the call and the decision stands. Further that Reed is a good guy and Paul will be treated with respect. This means that he will be given authority on his health/Govt clients. Finally I would like to say that the longer term implications for Paul are not good. That he can fight it or better still manage the outcome via a gradual withdrawal which should reach the conclusion by year end. Let me know if you have any further comments or concerns.
93On 2 February 2011 the plaintiff sent an email to Mr Granger with a copy to Mr Mackay in the following terms:
In order for Mark and I to have any further discussions I need to know from you:
Whether the position of National Executive Director of The Campaign Palace still exists under the new structure; and
If it does has the role and responsibilities changed in any way in respect of
(i) overall creative leadership and
(ii) management of the two and a half teams plus CD (open position) in Sydney and the one team plus joint CDs in Melbourne?
94Mr Granger never responded to the plaintiff. Instead he sent an email to Mr Mackay in the following terms:
Please deal with this, not sure of what part of "Reed has ultimate creative responsibility of both offices" he didn't understand. Awkward if not resolved by the time Reed gets in. Let me know if I can help.
95Mr Mackay responded to Mr Granger indicating that he would deal with the matter "tomorrow" in an email of the same date. This is a reference to a lunch which Mr Mackay arranged to have with the plaintiff.
96On 2 February 2011 a document was prepared for a presentation to Allianz on behalf of the defendant. The plaintiff asserts he had no knowledge of the preparation of the document. In any event it showed Mr Reed Collins as Chief Creative Officer, so described under his photograph. Under the photograph of the plaintiff, he is described merely as "Chairman". Those photographs are at the same level in the presentation and Mr Mackay is described as Chief Executive Officer and Ms Michelle Teague is described as Managing Director.
97On 3 February 2011 the plaintiff and Mr Mackay had lunch at a Sydney restaurant, Otto. The meeting was the subject of contradictory evidence from Mr Mackay and the plaintiff. I will return to this meeting in some little detail.
98On 10 February 2011 Mr Foulsham sent an email to a Mr Law-Gisiko (Mr Peter Law-Gisiko was at all material times the global Chief Financial Officer, Young and Rubicam). Mr Foulsham amongst other things said as follows:
It is our intention to exit Paul however we need to ensure that we manage the clients he was close to and we need to be careful given the effect of the premature announcement of Reed's appointment.
99On 15 February 2011 the plaintiff's solicitors sent a lengthy letter to the defendant identifying specific events and asserting the plaintiff had undertaken certain responsibilities and fulfilled various roles within the organisation of the defendant and asserted that the conduct of the company as identified constituted a wrongful repudiation of the plaintiff's Agreement. The letter further indicated that the plaintiff accepted the repudiation and thereby terminated his Agreement with the company.
100On 21 February 2011 the defendant's solicitors responded denying any liability.