The representations
18 In late May or early June 2006, Mr Brusch received a telephone call from Mr Murchie asking if Foodco was interested in opportunities for Jamaica Blue sites in the central business district of Melbourne. Mr Brusch said that he was interested. Mr Murchie followed this up with an email to Mr Brusch on 5 June 2006. The email suggested that Mr Murchie and Mr Brusch should meet at the Foundry, where Mr Murchie could show Mr Brusch a "walk through" video and provide him with a better appreciation of the scale and location of the development at the Foundry. The email made a specific reference to an area of 37 square metres plus a licensed seating area, located in the central atrium on the Little Collins Street level of the Foundry. Attached to the email was a scaled-down copy of a brochure, produced by Wilmot Murchie with input from 83 East and specifically Mr Donnelly, designed to attract potential lessees of premises in the Foundry. The email indicated that a hard copy of the brochure and its accompanying plans would be posted to Mr Brusch.
19 Mr Brusch made a visit to the Foundry site on 9 June 2006. He met Mr Murchie, who introduced him to Mr Geraghty. The meeting took place in a suite set up to entertain potential lessees, with a frontage onto Little Collins Street. In that suite was a model of the Foundry development. On the walls were four large drawings of the plans for the four levels of retail premises (the basement, the Little Collins Street level, the Bourke Street ground floor level and the first floor level). Mr Murchie said that there were talks with Rebel Sports and a gymnasium operator about the first floor, and that the ground floor Bourke Street level would be a high class food court. He pointed to individual shops, saying that one would sell sushi and another would be a chemist. He drew attention to the specific site on the Little Collins Street level that he was proposing for a Jamaica Blue outlet, explaining that it would take advantage of heavy foot traffic going down the travelators (which provided access between the levels, except for the basement, in an atrium-style space in the centre of the retail area), which would go directly past that shop. The designated area was described on the plans as shop T37. Mr Brusch raised the question of the inadequacy of the size of the proposed site, a subject that Mr Murchie deferred. Mr Murchie then described the mix of shops around that site, pointing to one that was to be a hairdresser, one that was to be a Ticketek kiosk, one that was to be a newsagency, as well as a juice bar, a bar and cafe, an optometrist and a continental cafe at the Little Collins Street entrance. Mr Brusch raised the question of the number of coffee machines in the premises as a whole. Mr Murchie also deferred this question. Mr Murchie also pointed to separate travelators that would go down to the basement, saying that it would be a golf warehouse.
20 Mr Murchie and Mr Geraghty then invited Mr Brusch to watch a video on a screen in the suite. Further reference will be made to the contents of this video. As it was being shown, Mr Murchie pointed to specific shops and described what they were to be. He again referred to the sushi shop. He referred to a florist and again to the chemist. He stopped the video two or three times to highlight shop T37 and its visibility from the top of the travelators as well as to someone coming down to the Little Collins Street area. He pointed out the Ticketek kiosk, the newsagency, the juice bar and the continental cafe, as well as the travelators down to the golf warehouse.
21 At the end of the presentation, Mr Brusch indicated that he was interested, subject to finding a suitable franchisee and to the area of the site being of a sufficient size.
22 Mr Brusch had already been approached by Ms Miletich and Mr Miletich, who were interested in a Muffin Break franchise. He had introduced them to the idea of a Jamaica Blue franchise, on the basis that the range of food offered by Jamaica Blue was greater than that of Muffin Break, and Jamaica Blue was aimed at a somewhat more sophisticated market. After his meeting on 9 June 2006 at the Foundry, Mr Brusch spoke again to Ms Miletich and Mr Miletich. He showed them the email copy of the brochure he had received (which was scaled down and in black and white only) and told them about the Foundry development and its possible suitability.
23 As a consequence, on 22 June 2006, Mr Brusch accompanied Ms Miletich and Mr Miletich to the leasing suite at the Foundry. There they met Mr Murchie and Mr Geraghty. For at least part of the time, Mr Donnelly was also present. Mr Robison also put in a brief appearance.
24 Ms Miletich and Mr Miletich were invited to watch the video on the screen in the leasing suite. The video includes computer-animated segments, in which a notional camera moves through the Bourke Street ground floor level and the Little Collins Street level and up and down the travelators between those levels. The segments show all shops on those levels of the Foundry occupied by specific, trading businesses. The nature of each business is made apparent either by a description of the business appearing in large letters on the shop premises in question, or by a mock business name so appearing, from which it is possible to deduce the kind of business. In addition, mock window displays are shown, indicating the type of business in a particular shop. For instance, shop T37 was shown as "CAFE/BAR". One shop on the Bourke Street ground floor level was shown as "IL RESTAURANTE". The computer-animated segments of the video show people moving about the shopping area and apparently patronising the businesses in it. From time to time, the video was stopped so that Mr Geraghty could point out specific features of the development and the specific natures of certain of the shops.
25 After the video had been shown, Ms Miletich, Mr Miletich and Mr Brusch moved around the suite, examining the model and the plans on the walls, while Mr Murchie and Mr Donnelly spoke with them. Mr Donnelly told Ms Miletich that there was going to be boutique shopping at the site. He mentioned a sporting retail outlet, either Rebel Sport or another, a gymnasium, and a Drummond Golf store. He told Ms Miletich that, on the Little Collins Street level, there would be a hairdresser, a gift shop, an Irish bar and other boutique-style shops. On the Bourke Street ground floor level, he said there would be several other quality food outlets, plus a chemist and a newsagent. He said that shop T37 was well placed, because of its proximity to the travelators linking the Little Collins Street level and the Bourke Street ground floor level, as well as to the travelator to the basement.
26 At this meeting, Ms Miletich and Mr Miletich were given copies of the brochure. The brochure is in the form of a booklet, printed on cardboard or heavy paper, slightly larger than an ordinary A4 sheet of paper. The inside of the back cover is folded to create a pocket, in which is a folded A3 size set of coloured plans of each of the four levels of the retail development. The various shop premises are shown, and designated by the letter "T" with a number. The walking areas, including the atrium area, are shown in two tones of grey and the travelators are shown in white with lines to simulate stairs. At the foot of each plan is a small elevation drawing, with the level shown in that plan coloured in. When the plan for Little Collins Street is folded and inserted in the pocket, on the outside of it is what is described as an artist's impression of that level, looking north. The impression shows travelators in the foreground. Behind the travelators on the Little Collins Street level are shown shops, including one titled "CDs'n'DVDs" and one whose title contains the word "EATERY". On the next level up is shown what appears to be a newsagency and what appears to be a hamburger shop. When the brochure and the plans are so assembled, this picture is opposite a page on which appears at the top an artist's impression of the Little Collins Street facade and, below that, what is described as "Internal view of atrium." In this latter image, which is shown from the perspective of the Bourke Street ground floor level, "IL RESTAURANTE" and "ASIAN DEL" are clearly visible. On the level above, a bedding shop is depicted.
27 Below those two pictures appear the following words in smaller font than is used anywhere else in the brochure, apart from some asterisk references to sources of particular statements. The words in this smaller font are:
83 East Pty Ltd is a member of the Donnelly Group and the developer of The Foundry building. No person should rely on the contents of this publication ("Contents") without first obtaining advice from a qualified and independent professional. This publication is provided on the following conditions: the authors, consultants and editors (including Donnelly Group and leasing agents) are not responsible for the results of any actions taken based on the Contents, nor for any error or omission in the Contents; and the publisher is not engaged in rendering legal, accounting, professional or other advice or services. The publisher, authors, consultants and editors, expressly disclaim all and any liability and responsibility to any person in respect of anything, and of the consequences of anything, done or omitted to be done by any such person in reliance, (whether wholly or partially), upon the whole or any part of the Contents. No author, consultant or editor shall have any responsibility for any act or omission of any other author, consultant or editor. A person should satisfy itself and make its own enquires [sic] as to the Contents.
28 The brochure has seven more pages. The first of them is a short introduction. The second has a statement about the history of the site and some words about the nature of the development and its aims, opposite a photograph of the Bourke Street frontage of the building, said to have been taken around 1951. The next two pages are devoted to a description of the location and some assertions as to its advantages. Those assertions include the following:
A people 'ant track'.
Two entrances to The Foundry create a natural link or 'ant track' from Little Collins Street through to Bourke Street. This provides a convenient and attractive internal thoroughfare onto the CBD retail core or across to Hardware Lane.
29 The next two pages show, on the right hand side an artist's impression of the Bourke Street facade and, on the left hand side text, with the headline "Forging a unique new shopping, cafe and residential experience." Under that headline, the text begins:
40 quality tenants.
Along side [sic] contemporary retailers and desirable brands, The Foundry will bring a new standard of convenience and service retail to the trade area including established 'best practice' café operators and restaurants.
Elsewhere on that page, the text refers to the Foundry as offering "a distinctly different [sic] and more sophisticated environment with a co-ordinated retail, food and beverage mix." There is also the statement that, "The focus for food and beverage is on choice with healthy options and a quick, convenient offering."
30 Ms Miletich read the brochure at the meeting that day and subsequently. Mr Miletich also read it subsequently.
31 Before Ms Miletich and Mr Miletich left, Mr Ponozzo came into the suite and offered to take them on a walking tour of the Little Collins Street level of the development. Together with Mr Brusch, they accompanied Mr Ponozzo into the construction site. They walked through to the atrium area. Shop premises had been completed to the point that glazing of their windows had been done. The travelators had not yet been installed in the atrium area. Construction work was still in progress on other levels. As they walked through, Mr Ponozzo pointed out specific shops and described the nature of each of them. He indicated an Irish bar close to shop T37, and a gift shop next to it, as well as a hairdresser on the other side and a florist. He referred to the basement level as including a gym, a sporting complex and Drummond Golf. Using stairs, the party moved to the Bourke Street ground floor level, where Mr Ponozzo pointed out a newsagent and a chemist shop and some of the food sites. Mr Miletich did not hear all of what Mr Ponozzo said, because he spent part of the tour walking away from the rest of the party, doing his own exploring of the site. Ms Miletich heard all of Mr Ponozzo's presentation.
32 By the combination of the video, the brochure, the model, the enlarged plans on the walls of the leasing suite, and the statements of Mr Geraghty, Mr Murchie, Mr Donnelly and Mr Ponozzo, on 22 June 2006, the respondents conveyed to Ms Miletich and Mr Miletich that, when they opened a business in shop T37, the other shops in the Foundry would be occupied and trading, that there would be people moving through the Foundry and patronising the businesses in those shops, that there would be 40 quality tenants including boutique-style shops and "best practice" cafe operators and restaurants. In other words, they conveyed to Ms Miletich and Mr Miletich that, if they were to operate a business in shop T37, they would do so in a place that was attractive to potential customers as part of a tenancy mix designed to enhance the attractiveness of the Foundry to potential customers. They conveyed these representations in trade or commerce, in that they were in negotiations with Foodco for the grant of a lease to Foodco or the Jamaica Blue company of shop T37, for the purpose of enabling Ms Miletich and Mr Miletich to operate a Jamaica Blue cafe in shop T37.
33 Those negotiations proceeded in the months following the meeting of 22 June 2006. Those negotiations led to Foodco and 83 East entering into an agreement on 7 August 2006, whereby Foodco would lease from 83 East shop T37, subject to Foodco securing a suitable franchisee for a Jamaica Blue cafe. There were then negotiations about the terms of a draft lease, which included information from 83 East to Foodco that the projected opening date of the Foundry was being pushed back to various dates towards the middle of 2007.
34 In the meantime, on 7 August 2006, Ms Miletich and Mr Miletich caused Kalel to be incorporated. They became the sole directors and shareholders of Kalel. On the following day, Ms Miletich and Mr Miletich executed a trust deed, establishing the Kamil Unit Trust. Kalel was the trustee and Ms Miletich and Mr Miletich between them held all of the units in a unit trust. The purpose of the unit trust was to acquire and exercise rights as a franchisee and a licensee of Foodco to operate a Jamaica Blue cafe from shop T37 in the Foundry. Foodco advised the solicitors acting for 83 East that a clause permitting the grant of a licence of shop T37 to a franchisee was required to be inserted into the proposed lease.
35 Together with a letter dated 15 November 2006, Foodco forwarded to Ms Miletich and Mr Miletich an agreement to enter into a franchise agreement and a licence agreement, a franchise agreement to be held in escrow, and a licence agreement to be held in escrow. The letter also advised that, when a disclosure statement in respect of the proposed lease of shop T37 had been received from 83 East, Foodco would forward a disclosure statement to Ms Miletich and Mr Miletich.
36 On 13 December 2006, there was email correspondence between Mr Murchie and Mr Brusch about the proposed disclosure statement. It is apparent from the first of the emails on that day, at 7.05 am, that Mr Brusch had been requesting the disclosure statement so that the lease could be executed. Mr Murchie was apologising for the absence of the disclosure statement on the basis that he had been off work ill for two days. He stated that "The DS form is now approved" and promised that it would be emailed that afternoon. Mr Brusch made another request at 4.08 pm, to which Mr Murchie replied at 5.02 pm, saying that preparation was under way and the disclosure statement would be on Mr Brusch's computer by the next morning. Finally, at 10.17 pm, Mr Murchie sent an email to Mr Brusch, which was copied to Mr Donnelly, attaching the disclosure statement. He invited Mr Brusch to "check the main commerce [sic] and confirm it is as per your understanding."
37 The draft disclosure statement is said to have been made pursuant to the Retail Leases Act 2003 (Vic). It is a statement by the landlord or the landlord's agent. For the most part, it constitutes a form, with two columns, the left one indicating the subject about which information is required and the right one being for the landlord or the landlord's agent to fill in information relating to that subject. The form is in several parts. Part 4 contains various requirements for information about a retail shopping centre, if the premises to be leased are located within such a centre. That part of the form contains the heading "Centre Details". The subject of the first item is "The total number of trading premises in the Centre". In the right hand column in respect of this item appears the following:
The Centre is under construction. At the date of this statement, opening is anticipated on 21st May 2007. This date may be delayed. On completion it is estimated that there will be 40 premises available for leasing in the Centre. This number may change and be increased or decreased prior to the commencement of or during of [sic] after the Term
Other items in this part of the form are as follows:
Tenancy mix (by category) of the Centre. Women's fashion, men's fashion, specialties, cafés, supermarket, footwear, accessories, jewellery and gifts, household, services and health and beauty.
Is the tenancy mix of the Centre likely to change over the term of the lease. Yes
If so, provide details of presently known, or likely changes The Centre is under construction and not fully leased. The tenancy mix is therefore not certain at the date of this statement. Details of any changes to the tenancy mix are not known as at 13th December 2006. The tenancy mix is continuously subject to change to meet market demand as determined by the Landlord. Accordingly, the tenancy usage mix within the Centre may change prior to the commencement of the lease and may change from time to time during the term of the lease. Any such change to the tenancy mix may affect the Tenant's trade.