The Alleged Representations
25 Paragraph 14 of the statement of claim alleges that during the period 13 December 2006 to 5 December 2007 (see the definition contained in the definition of "the Group" reproduced at [12] above), Bell Potter had made representations to each of the Claimants valuing the PGL shares at a value significantly higher than the price at which PGL shares were then trading on the ASX ("the Value Representation"); had prepared each valuation using a probability-weighted DCF valuation model, further or alternatively using conservative assumptions ("the Modeling Representations"); and had recommended that each of the Claimants buy PGL shares ("the Buy Recommendations"). The particulars provided that the representations and recommendations were partly in writing and partly oral. Insofar as they were in writing they were contained in 10 "Bell Potter 'Company Update' Reports" bearing dates from 13 December 2006 to 23 August 2007 both dates inclusive and insofar as they were oral, were "communicated to the Applicant … during conversations between the Applicant and an employee of Bell Potter whose name shall be supplied on a confidential basis, on or about each of the dates from December 2006 to May 2007, and August 2007 referred to above, the substance of which was as alleged".
26 Paragraph 15 of the statement of claim alleges that by the Value Representations, the Modeling Representations and the Buy Recommendations, individually and in combination, Bell Potter made five implied representations to each Claimant ("the First Implied Representations").
27 Bell Potter observed that the further and better particulars provided consequent upon the orders of the Court have made plain that the oral aspects of these representations do not have a high degree of commonality. They depend upon separate conversations, apparently quite different in substance. There are eight Bell Potter representatives who are alleged to have made representations particularised in respect of para 14 of the statement of claim. There are 33 individuals (not including Ms Meaden) who are alleged to have received oral representations. The balance apparently received no oral representations, contrary to the allegation in the statement of claim.
28 Although the particulars in the statement of claim would appear to apply to all Claimants, it is clear that not all Claimants rely on oral representations and that for those who do, the oral representations are different. For example:
(1) At first Ms Meaden relied upon no oral representations, but now apparently relies upon oral representations made to her husband, alleged to be her "agent", that the stock would be a "good investment over time and should produce good returns" and that "all indications are that this stock will take off in the Australian market". The representations were made by Mr Richard Meaden of Bell Potter, believed to be Ms Meaden's son;
(2) David Azar (Schedule A, group member number 9) relies on no oral representations;
(3) Brett Johnson (Schedule A, group member number 10) relies on oral representations that include a representation that "it is going to reach $15";
(4) Peter Cope Pty Ltd as trustee for the Cope Family Superannuation Fund (Schedule A, group member number 11) relies on oral representations including that "PGL wasn't inconsistent with his required risk profile; that it was a very good opportunity to make some serious capital gains";
(5) Haymond Royce Corporation Pty Limited as trustee for the Len David Super Fund (Schedule A, group member number 12) relies on oral representations that "Bell Potter's biotech analyst was very excited about Progen and that it was a really exciting opportunity";
(6) Clare Plumbing Services Super Fund (Schedule A, group member number 25) relies on oral representations that include a representation that "this is a good thing"; and
(7) Iatrix Enterprises Pty Ltd (Schedule A, group member number 11) relies on oral representations by Bell Potter that:
(i) "biotech stocks were risky, that Mr Koulouris could invest in a few PGL shares, but that he should no [sic] put all of his money there"; and
(ii) "PGL had reported that its drug had increased disease free survival rates which was promising".
29 Bell Potter submitted that the trial of Ms Meaden's allegations about oral representations made to her will be incapable of resolving whether these other, quite different, oral representations were made to group members.
30 To the extent that the representations were written, according to Bell Potter there is a further difficulty as they depend upon no fewer than 10 "Company Update" reports spanning in date from 13 December 2006 to 23 August 2007. Whether particular representations were or were not made may depend upon which of those 10 reports had been received and read at that point in time and further, potentially, on what oral representations (if any) had been received at that point in time. According to Bell Potter, this case was not a neat case where a representation is said to flow from a single document sent in identical form to all group members.
31 The allegations in para 25 of the statement of claim (that on or about 5 December 2007 Bell Potter stated to each Claimant that it was moving its recommendation for PGL shares to 'speculative buy' following its introduction of new rating and valuation methodologies) concern statements that were allegedly "communicated orally and in writing". The difficulty, according to Bell Potter, is that on the further and better particulars given, only five individuals in fact had such oral representations made to them.
32 The key allegations of market manipulation in paras 26 and 28 of the statement of claim are dependent upon a series of earlier representations, including the Value Representations, the Modeling Representations and the Buy Recommendations. According to Bell Potter, given the oral aspects of these representations, that is problematic for any common determination. Equally, the number of individual written documents said to form the written part of these representations causes further difficulties.
33 Bell Potter pointed out that the first key allegation of misleading or deceptive conduct in para 30 of the statement of claim is also dependent upon the Value Representations and the Modeling Representations, as well as the First Implied Representations, which are themselves dependent upon all of the Value Representations, the Modeling Representations and the Buy Recommendations.
34 The next key allegation, at para 35 of the statement of claim, is that contrary to the First Implied Representations certain facts were true. Bell Potter again observed that the First Implied Representations were entirely derivative of the Value Representations, the Modeling Representations and the Buy Recommendations.
35 It further observed that the loss and damage alleged in para 41 of the statement of claim is said to have been caused by some combination of conduct, including at least the Value Representations, the Modeling Representations, the Buy Recommendations and the First Implied Representations.
36 Ms Meaden contended that her submissions proceeded on the basis of the written representations and implied representations (but only such as are derived from the written representations) alone, as the oral representations added nothing to the substance of the written representations and are not dealt with as a common issue. The only or principal difficulty with this submission is that the statement of claim is not so framed. Moreover, the statement of the questions of law or fact common to the claims of Ms Meaden and group members in para 59 of the statement of claim is not so confined. Both as to allegations of market manipulation and misleading and deceptive conduct, the questions of law or fact said to be common to both Ms Meaden and group members is not confined by para 59 to allegations predicated solely on written representations, or implied representations derived solely therefrom.
37 Ms Meaden submitted it is settled that differences in the actual terms of statements made to various group members is not a bar to a proceeding continuing as a representative proceeding. Reference was made to what was said by Goldberg J in Williams v FAI Home Security Pty Limited (No. 2) [2000] FCA 726 at [12]:
"…It is no bar to such a representative proceeding that the claim is brought in respect of representations founded in different conversations made to different members of the class. The threshold criterion is satisfied if the representations, albeit not in the same terms, are directed to substantially the same matters.
…
The relevance of that observation, for present purposes, is that notwithstanding the need for allegations to be formulated in sufficiently precise terms to enable a respondent to understand the case it has to meet, there needs to be some leeway allowed where there have been representations made to various persons of a particular class in circumstances where there will be a divergence in the actual words by which the representations were conveyed. So long as the representations are directly linked to a sufficiently defined subject matter and are to the same effect, a pleading should be allowed to stand even though there may be some differences in the actual words spoken to each group member."
38 But Williams was not a s 33N application and what his Honour said at the passage reproduced from his reasons has no relevance to the task imposed on the Court under s 33N.
39 The other authority referred to by Ms Meaden, TMAC Pty Ltd trading as Northstar Property Services v Thomas Ford Trading Pty Ltd trading as Fresh Telecoms [2010] FCA 445 at [22] per Cowdroy J, whilst concerning a s 33N application, contributes nothing to a resolution of the issue at hand.
40 Ms Meaden submitted that each of the Value Representations, Modeling Representations and the Buy Recommendations pleaded were written and contained in the Company Updates particularised at para 14 of the statement of claim. True, she submitted, that some group members additionally received oral representations, but each received the written version of these representations and recommendations.
41 With respect, this elides the difficulties raised by Bell Potter and referred to in [30] above, arising out of the number of reports that are alleged to contain such written representations, said to be no fewer than 10; the temporal period over which such reports were issued, said to be from 13 December 2006 to 23 August 2007; which of the 10 reports were received and read at that point in time; and the time of acquisition of the PGL shares, it being common ground that Ms Meaden acquired all her PGL shares by two transactions on 14 December 2006. Only the first of the reports in point of time could have been received by her prior to her acquisition of the PGL shares, a fact which hardly provides a representative context for all other written representations alleged to have been made to and received by other group members by the issue of the balance of the reports over the period.