Background facts
3 Key Wholesalers trades under the name "Solar Bollard Lighting", and operates an established business of designing, manufacturing and distributing solar bollard products for outdoor lighting. Its market is both domestic and international. In the years since 2005, Key Wholesalers, and another company Exlites Pty Ltd (Exlites), have sold various iterations of the applicants' solar bollard lighting towers. The product consists of a solar powered light mounted on a fabricated steel tower. The towers were of various heights, although those which were most regularly referred to in this matter were about one metre tall.
4 From December 2005, Key Wholesalers and Exlites at various times designed, manufactured and sold several versions of their solar bollard light. From 2005 it was the "Gen 1" bollards. Since mid-2012, it was the "EXSB (first model) 2012" (Model 1), from 2013, the "XSB upgrade (second model) 2013" (Model 2) and, from 2014, the "SBL series (third model) 2014" (Model 3). It is to be noted that Exlites was placed into administration on 15 November 2013 and sometime prior to that it had ceased its involvement in the business.
5 Mr Fry, who is now a director and shareholder of Karmic, had been engaged by Exlites in around late 2009. He accepted the offer of Mr Arieni, who has variously been a director of each of the applicant companies and Exlites, to join Exlites for the purpose of overseeing the physical production of the solar lighting bollard tower product which Exlites had been developing. In January 2010, he was appointed as a director of Exlites and assumed the role of managing production, assembly and logistics for its business. During the course of his employment and directorship of Exlites, Mr Fry worked mainly on the solar bollard towers, but familiarised himself with all aspects of Exlites' solar lighting systems in order to streamline and improve the assembly process. During the early years of his directorship Exlites produced the Model 1 version of the bollard.
6 In or around 2012, Mr Fry and Mr Arieni, who at the time were both directors of Exlites, passed a resolution adopting and approving a business plan which had been first produced in 2011. That plan envisaged the company group structure would include Exlites and a separate IP/R&D company, which was to hold all relevant intellectual property rights and engage in research and development work. By around mid-2012, Exlites had fully developed the Model 1 bollard and had commenced selling it. In the second half of that year, Mr Arieni began developing the idea of integrating the bollard's power control module (PCM) into the circuitry of the printed circuit board (PCB). Naturally enough Mr Fry was aware of this development.
7 Having developed the idea of integrating the PCM into the PCB, by 10 October 2012 Exlites placed an order for solar bollard power units of that nature. The configuration meant that the PCM and PCB were enclosed in the polyurethane cap which fitted at the base of the solar light head and was referred to as the "base cap". Again, Mr Fry was aware these integrated units had been ordered. He was also aware, as was the fact, they would take time to arrive and then to integrate them into a new model solar bollard.
8 In late 2012, Mr Arieni raised a concern with Mr Fry relating to his perception that the Model 1 bollard then being sold had unsatisfactory heat shrink material and end cap sealing. The "end cap" is a hard circular disk which was placed at either end of the battery and was enclosed with the battery in heat shrink plastic. On the original Model 1 bollard the heat shrink material encased the power unit or battery and the PCM. Mr Arieni subsequently sourced new heat shrink material and end caps for the purpose of better enclosing and sealing the battery and PCM. These new materials were thereafter applied to the Model 1 bollards. Mr Arieni claimed that the modified heat shrink and end caps were transitional measures only and were utilised until the integrated PCM / PCB units arrived for production of the Model 2 bollard.
9 In late February or early March 2013, Mr Arieni instructed his solicitors to draft the deed of assignment between Exlites and Key Logic by which all intellectual property rights held by the former company would be assigned to the latter.
10 On 18 March 2013, Key Logic held a shareholders meeting. One of the issues which was to be addressed was a proposal to allocate shares in Key Logic to Mr Fry. Although Mr Fry had been invited to attend the meeting, he declined to do so. A few days later he resigned as a director of Exlites although his intention to do so had not been previously disclosed to Mr Arieni.
11 On 27 March 2013, both Exlites and Key Wholesalers held directors meetings. At those meetings it was resolved to transfer Exlites' intellectual property to Key Logic and for Key Logic to licence the use of the intellectual property back to Exlites. The companies executed documents giving effect to those transactions. It was accepted by all parties to the litigation that the assignment occurred and, for the purposes of this case, the respondents accepted that the relevant intellectual property rights in the solar light heads and photos of the same vested in Key Logic. On the evidence before the Court there was no doubt about the validity of this assignment despite Exlites' subsequent insolvency. At the time of the assignment it appears that Exlites was engaged in substantial business activities and had $2.7m worth of future orders to fulfil. There is no evidence to suggest there was any reasonable apprehension of impending insolvency at the time.
12 In about late March or early April 2013, the integrated PCM / PCB units arrived at Exlites. A significant advantage of incorporating the PCM into the PCB was that the latter was encased in the polyurethane base cap and was practically impervious to water and air. These were introduced into the production process and the Model 2 bollard which incorporated them began to be sold around mid-2013. To that point in time the stock of Model 1 bollards was being run out. Although Mr Fry had resigned by this time, he had been aware of the ordering of the integrated base caps.
13 In July 2013, a further improvement to the solar bollards was introduced and Exlites ordered micro-vents to replace the gauze vents in the base caps of the bollard globes. This further limited the entry of moisture into the light head.
14 On 14 August 2013, Mr Arieni used the camera to take a number of photographs of a damaged light head of a Model 1 solar bollard. Two of those photographs are the subject of the copyright infringement claim. They are the first and third photograph identified in paragraph 10 of the Second Further Amended Statement of Claim (2FASC). Mr Arieni had taken the photographs in relation to an alleged warranty claim which had been submitted to Exlites. The uncontested evidence was that the units had been damaged as a result of being submerged in flood water and subsequently infested with ants. Mr Arieni claimed that he took the photographs in the course of his duties as an employee of Exlites and in the course of his duties as a director of Key Logic and/or Key Wholesalers. There is no reason to disbelieve him on that evidence. He was not contradicted on it during cross-examination and, in the circumstances of the case, his evidence on this topic is inherently logical.
15 On 21 August 2013, Mr Arieni sent an email to all Exlites' distributors attaching photographs of the damaged Model 1 bollard units. It would appear that it was a result of this the photographs came into the possession of the respondents. Although on the pleadings the ownership of these photos was in issue, by the time of trial it was not seriously disputed that they had been taken and produced by Mr Arieni. Whilst the applicants asserted in the 2FASC that they held the intellectual property rights in relation to a third photograph which had been used in the Evaluation Document, they had abandoned that claim by the time of trial.
16 In about October 2013 a major supplier of certain component parts to Exlites, Red Hot Welding, went into liquidation with the result that Exlites was unable able to fulfil its contractual obligations with its customers. Moreover, Red Hot Welding had previously supplied some towers of inadequate quality which Exlites had incorporated into product which had been supplied to consumers. This resulted in Exlites having to respond to the claims of customers who had received the defective product. It was not, however, in a financial position to do so. As a result, in November 2013, Mr Arieni put Exlites into voluntary administration. From that time the business of manufacturing and supplying solar bollards was conducted by Key Wholesalers.
17 As has been indicated above, from around 2014 Key Wholesalers manufactured and sold the Model 3 solar bollard light which had the PCM incorporated into the PCB which, itself, was encapsulated in the polyurethane base cap.
18 At some time prior to late April 2015, Mr Arieni received correspondence from a Mr Annear of Combined Electrical NT Pty Ltd inquiring as to the type of solar bollard lights which had been installed at the RAAF Base at Darwin in the Northern Territory. The applicants, or one of them but most likely Exlites, had previously supplied solar bollard lights for installation at that site. On 27 April 2015, Mr Arieni, then acting on behalf of Key Wholesalers, sent an email response to Mr Annear in which he identified the type of bollards which had originally been installed at the Airforce Base as being their Model 1 bollards. He further explained that there were important differences between that version and the new models of the solar bollards but, also, that it was possible to install new solar light heads on the existing bollard towers.
19 As a result of that correspondence Mr Annear submitted a quote to Transfield Services (later known as Broadspectrum) for the replacement of 116 "older Gen 1 LED Bollard light heads" at the RAAF Base Darwin and for the proposed ongoing maintenance of them. The evidence before the Court was that Broadspectrum was contracted to the Department of Defence to provide maintenance services for that base along with other defence force facilities. In his quote Mr Annear explained that the proposed work involved upgrading the solar bollard light heads from the existing ones to the new model and he identified some of the main differences between the products. On 8 July 2015, Mr Annear sent an email to Mr Arieni attaching a purchase order for 116 Model 3 bollard light heads to use in fulfilling his contract. An invoice was issued by Key Wholesalers in respect of that order. It would appear that at around that time Combined Electrical NT Pty Ltd fulfilled the contract to replace the solar bollard lights at the RAAF Base.
20 On around 11 April of the following year, Mr Brownrigg, a contractor who worked on defence contracts at the RAAF Base in Darwin, sent an email to Mr Scutter of Blue Groper and Karmic in which he made enquiries as to the type and quality of the solar bollards which were then installed at the base. He referred to and attached a copy of the quotation which had been provided to Broadspectrum by Combined Electrical NT Pty Ltd. In subsequent correspondence he sent to Mr Scutter a photograph of one of the bollard lights at Darwin. It is apparent that, at this time, Broadspectrum was a potential purchaser of solar bollard lights to be used in further updating the lighting at the RAAF Base.
21 At around this time it seems that Mr Fry also sent a series of photographs of the applicants' Model 1 solar bollard to Mr Scutter. Presumably, this was done at the latter's request for the purposes of preparing the comparison document which he did. It is also apparent that Mr Scutter wished to promote the Sun Wizard brand to Mr Brownrigg and Broadspectrum.
22 On 13 April 2016, Mr Scutter prepared the document which purported to compare the applicants' solar bollard lights with those manufactured and/or supplied by the respondents. It is the production, publication and distribution of that document (referred to herein as the "Evaluation Document") which is at the centre of these proceedings.
23 It is common ground that the applicants did not authorise any of the respondents to reproduce their photographs of the Model 1 solar bollard light or any of their photographs. It is also not in contention that Broadspectrum is one of the head contractors engaged by the Defence Force in Darwin and the RAAF Bases in other States for the maintenance of military bases.
24 The parties have agreed that Mr Scutter prepared the Evaluation Document so that he could give to Mr Brownrigg of Broadspectrum and other interested contractors a document incorporating what he considered to be an independent and objective overview of the different enhanced features of the Sun Wizard bollard product.
25 Apart from being provided to Broadspectrum, the Evaluation Document was also passed on to a number of other potential purchasers of solar bollard lights being:
(a) Mr Mark Sullivan and Mr Annear of Combined Electrical NT Pty Ltd which was a distributor of Key Wholesalers' products prior to them receiving the Evaluation Document;
(b) Ms Tara Kay of Aurecon;
(c) Mr Steven Smith of Broadspectrum; and
(d) Mr Sam Hatzizaisamis of the Darwin Waterfront Company.
26 On 14 April 2016, Mr Arieni became aware of the existence of the Evaluation Document when it was forwarded to him by Mr Alan Siggs of Aurecon. It is not clear how Mr Siggs came into possession of the document, though it evidences that data files of this nature are easily and quickly transferred amongst participants in particular markets.
27 On 4 May 2016, Mr Scutter also sent the Evaluation Document to Mr Brad Whitehouse of Dice Australia. It is inferred that Dice Australia was also an entity which may have purchased solar bollard lights.
28 By the end of the trial it was not in contention that the applicants' Model 3 bollard won the prize for the most innovative product of the year award at the Australian Smart Lighting Summit in 2016. Despite the title of that award there was no evidence as to the nature and extent of the competition for it. Nevertheless, this evidence suggests that the product had some degree of approbation from industry participants.
29 The essential point derived from the evidence is that, at the time when the Evaluation Document was distributed, it represented the applicants' Model 1 product as being their current model bollard whereas, at that time, they were selling and supplying the Model 3 version. It may well have been that some Model 1 products remained in situ at the RAAF Base in Darwin, but it is also clear that a large number of Model 3 light heads had also been installed.