(iii) Quality Kebabs
92 Once more the applicant put its case on the licence fee basis. One is required therefore to assess a chain of events in a hypothetical world in which Quality Kebabs did not infringe the trade mark. Theoretically that could have occurred a number of ways:
(a) Quality Kebabs could have acquired from the applicant or someone else a real halal certificate;
(b) it could have declined to provide the certificate to its customers when requested to do so; or
(c) it could have produced another false certificate that its kebabs were halal albeit one not featuring the applicant's mark.
93 I do not think (a) or (b) are likely. It is more likely than not that Mr Kose would simply have produced another false certificate not featuring the applicant's mark.
94 Put shortly, if Mr Kose had not misappropriated the applicant's reputation he would have misappropriated someone else's. Consequently, I am unable to characterise Quality Kebabs as a lost sale opportunity for the applicant and I am bound to assess its loss as nil. Again I would award a nominal amount of $10.
95 The applicant also pursued a claim for additional damages under s 126(2) of the Trade Marks Act which provides:
126 What relief can be obtained from court
…
(2) A court may include an additional amount in an assessment of damages for an infringement of a registered trade mark, if the court considers it appropriate to do so having regard to:
(a) the flagrancy of the infringement; and
(b) the need to deter similar infringements of registered trade marks; and
(c) the conduct of the party that infringed the registered trade mark that occurred:
(i) after the act constituting the infringement; or
(ii) after that party was informed that it had allegedly infringed the registered trade mark; and
(d) any benefit shown to have accrued to that party because of the infringement; and
(e) all other relevant matters.
96 Section 126(2) was inserted into the Trade Marks Act by the Intellectual Property Laws Amendment (Raising the Bar) Act 2012 (Cth). It is very nearly identical to s 115(4) of the Copyright Act 1968 (Cth) and s 122(1A) of the Patents Act 1990 (Cth). Section 75(3) of the Designs Act 2003 (Cth) is broadly to the same effect although it omits explicit reference to any benefit shown to have accrued to the infringing party. The second reading speech which accompanied the introduction of s 126(2) indicated that it would bring the Trade Marks Act into line with the other intellectual property laws by allowing what the Minister for Innovation, Industry, Science and Research referred to in the Senate as 'additional' or 'exemplary' damages. The avowed purpose of these damages was 'to increase the deterrence for infringers'.
97 I mention this because the language of s 126(2) is 'additional damages' without any explicit indication that the purpose of an award of damages under it is to create a deterrent. It might perhaps have been possible to glean such a purpose from the apparently punitive language of subsections (2)(a)-(c) but this would need to have been contrasted with the less punitive language of subsections (2)(d)-(e).
98 On its face it is unclear what the Parliament intended by the word 'additional'. Section 126(2) may be read as permitting the award of any kind of damages once the matters in subsections (2)(a)-(e) have been considered. So construed it would operate more broadly than a power to award exemplary damages. On the other hand, it may be read so that the award of additional damages is qualified by the penal nature of some of those subparagraphs.
99 There being some uncertainty about what s 126(2) authorizes, legitimate resort may be had to the second reading speech. When this is done I would conclude that s 126(2) is not a general grant of a power to award any damages the Court thinks fit but is instead a power circumscribed by the concept of deterrence; that is to say, the damages under s 126(2) are awarded not to compensate loss but to make infringement unattractive.
100 This reading is also supported by the explanatory memorandum which accompanied the introduction of s 126(2). It contained this passage:
'Additionally, stakeholders have submitted that many counterfeiters do not maintain sufficient business records to enable a satisfactory calculation of ordinary damages or an account of profits: purely nominal damages may be regarded by counterfeiters as merely the 'cost of doing business', rather than an effective deterrent. The absence of additional damages under the Trade Marks Act limits the ability of a court to provide an effective deterrent to intentional counterfeiting.'
[footnotes omitted]
101 These observations have certain resonances with the facts of the current case.
102 The structure of s 126(2) requires the Court to address each of the matters in subparagraphs (2)(a)-(e) and then, in light of them, decide whether there should be an award of additional damages to deter the conduct.
103 Each of the subparagraphs of s 126(2) has application to Quality Kebabs. As for s 126(2)(a), the use of the applicant's trade mark was as flagrant as it could be. The mark was simply copied onto a false certificate with the deliberate aim of peddling an untruth. It showed a complete lack of respect for the applicant's property rights. I consider it also relevant for the purposes of s 126(2)(c) that when informed by Mr Hallacoglu of Mr El-Mouelhy's visit in August 2012 Mr Kose did nothing. Whilst there was no reason for Mr Hallacoglu to know any better, Mr Kose must have known at once that he had been detected and his decision to ignore the problem unless complaint was raised again signals an arrogant attitude that he would continue getting away with his misconduct for as long as possible.
104 Plainly this sort of trade mark infringement needs to be deterred otherwise a trade mark will be valueless: s 126(2)(b). In this case, the fact that the owner of the trade mark operates in one market (the certification of halal products) and Quality Kebabs in another (the sale of kebabs) has made proof of loss more complex than it might usually be. And this is particularly so where my reason for concluding that Quality Kebabs would not have paid the applicant for a genuine certificate is because it was most likely to prefer the option of falsifying some other certificate.
105 The conduct of Quality Kebabs after the infringement is also relevant: s 126(2)(c). I have taken into account above its inaction when told of Mr El-Mouelhy's visit in August 2012. I also take into account its initial response when confronted with Mr O'Connor's letter in August 2013. There was a brief period of defiance where Mr Kose asserted that he was entitled to do what he had done because Steggles had provided him with halal poultry. But this very soon changed to a position where he directed the taking down of the certificate from Mr Illgun's shop, a process in which, incidentally, he does not appear to have involved Mr Illgun. Thus it may be said that confronted with Mr O'Connor's demands his response was reasonably prompt. This is in Quality Kebabs' favour. Against that, one cannot ignore the fact that Mr Kose has defended this proceeding on a basis which I have found to be false. The proposition that Mr Dogen generated the certificate before decamping to Germany with the backup drive is, as I have found, ridiculous. Maintenance of this picaresque absurdity has caused these proceedings to continue, in my opinion, needlessly.
106 As to s 126(2)(d), Quality Kebabs has obtained the benefit of operating its business on the basis that it has been certified by the applicant when, in fact, it has not. There are no great difficulties in assessing the expense Quality Kebabs has avoided having to pay by falsely asserting it was certified by the applicant. Mr El-Mouelhy's documentary evidence was that his fee (without GST) to wholesalers was $27,090 in 2012, $33,580 in 2013 and $34,510 in 2014. I accept that Mr El-Mouelhy's prices are likely to be at the upper end of the market (he is, after all, a Rolls-Royce and not a Mini) but it was Mr Kose who chose to steal a Rolls-Royce.
107 As to s 126(2)(e), there seems to me to be at least two other potentially relevant matters. The first is the extent to which Quality Kebabs distributed the false certificate. The applicant only sought to prove that the certificate had been placed in the Sofra Pizza Pide & Kebab House and in White Heaven Kebabs. It submitted that it was very unlikely that it had detected the only two occasions on which Quality Kebabs had used the certificate. I accept this submission. Because I am satisfied that Quality Kebabs provided the false certificate each time a kebab shop asked for one it seems to me unlikely that the certificate was distributed on just the two occasions upon which the applicant became aware of it.
108 A notice to produce was returnable at the trial which required Quality Kebabs to produce its client list. It produced a list for each of 2012, 2013 and 2014. The list for 2012 contained 15 kebab shops or catering businesses, that for 2013 contained 18 and for 2014 the list contained 16 shops. How many of these are likely to have requested (and on my conclusions, to have received) a false halal certificate? I am unable to make a finding as to a specific number. It would be a guess on my part as to which of the shops requested certificates and which did not.
109 Fortunately this does not matter. I do not think that I should increase the damages I am minded to award against Quality Kebabs by an amount with respect to each shop to which a certificate was given. For the reasons I have given already, absent an allegation of harm to the capital value of the trade mark, I do not think that the use by any particular shop caused the applicant any loss.
110 The second matter is the applicant's submission that some regard should be had to the fact that Quality Kebabs had set in play a chain of events which must have culminated in observant Muslims eating food which was not halal under the misapprehension that it was. This claim fails on the facts because it has not been proven to my satisfaction that the kebabs were not halal.
111 Having regard to each of those matters this is a case where it is appropriate to award additional damages under s 126(2). The damages to be awarded must operate as a sufficient deterrent to ensure that the conduct will not occur again. If the damages were to be fixed at the level of the applicant's wholesale licence fee this would strip Quality Kebabs of the benefit it has received of using the trade mark without having to pay for it but it would not, in my opinion, be a sufficient deterrent. It would mean that an infringer could acquire, in effect, a compulsory licence to use a trade mark subject only to paying for it. It would create a 'use now' and 'pay later' state of affairs. That situation would eliminate the capacity of the trade mark owner to control who used its trade mark.
112 I will therefore impose additional damages constituted by what Quality Kebabs would have had to pay to the applicant for certification increased by 50%. I have selected the uplift of 50% to serve the purpose of deterrence and in recognition of each of the matters I have found in respect of ss (2)(a)-(e).
113 Quality Kebabs used the trade mark in 2012 and 2013. The evidence suggests that the applicant's fee in those years was an annual one of $27,090 and $33,580 respectively. Although Quality Kebabs only used the trade mark for the 13 month period between August 2012 and September 2013 I do not think that these fees should be subject to a pro rata reduction. Had Quality Kebabs followed the correct path of obtaining the applicant's permission it would have had to have paid both annual fees in full. I therefore assess the damages as follow:
Nominal damages $10.00
2012 fee $27,090.00
50% uplift $13,545.00
2013 fee $33,580.00
50% uplift $16,790.00
Total $91,015.00
114 So far as the claim under the Australian Consumer Law is concerned I do not think that the applicant has suffered any loss which is compensable under that statute. Plainly the certificate suggested that Quality Kebabs had been certified by the applicant which was false and hence misleading. But there was no evidence that the applicant's reputation had been damaged by this conduct. The only loss pointed to was the proposition that the shop owners might have obtained certificates for themselves from the applicant so that there was seen to be a stream of foregone income. But this has not been made good on the facts. I do not see that if Quality Kebabs had not issued its certificate that the applicant would have received additional wholesale or retail customers. Nor, it should be recalled, was an account of profits sought.
115 Further, it is not possible to approach s 236 damages on the basis upon which I have approached s 126(2) of the Trade Marks Act. That latter provision explicitly authorises a consideration of benefits received by the statutory tortfeasor. Section 236 does not.
116 Accordingly, the claim under s 236 of the Australian Consumer Law fails.