Background
9 By letter dated 8 April 2021, the applicants first raised their concerns with the respondents about a proposed launch of the Thar vehicle in Australia (Letter of Demand). The applicants alleged in the Letter of Demand that the respondents contravened ss 18 and 29 of the Australian Consumer Law in Sch 2 to the Competition and Consumer Act 2010 (Cth) (ACL) by engaging in conduct that was likely to mislead or deceive and by making false and misleading representations. The applicants also alleged in the Letter of Demand that the respondents engaged in passing off and design infringement. The applicants sought, without prejudice to their other rights, that the respondents provide written interim undertakings by no later than 5.00 pm on 15 April 2021. This included an undertaking that the respondents would provide the original design documents for the Thar vehicle intended for sale in Australia, any records summarising the planned production and export of the Thar vehicle to Australia and any summaries of the intended launch, marketing and promotion of the Thar vehicle in Australia.
10 By letter dated 15 April 2021, the respondents denied that they had committed any contraventions of the ACL or engaged in passing off or design infringement and declined to provide the interim undertakings sought by the applicants (15 April Letter).
11 By a second letter dated 15 April 2021, the respondents' solicitors wrote to the applicants' solicitors on a without prejudice basis (Without Prejudice Letter), advising, inter alia, that:
We have instructions from our client to inform you that Mahindra does not have any immediate plans to commence importation and sale of the Thar branded vehicle in Australia. As and when it is in a position to commence its activity, Mahindra will advise FCA in advance of the launch.
12 The applicants did not respond to either the 15 April Letter or the Without Prejudice Letter.
13 On 26 April 2021 the applicants approached the Court seeking urgent interlocutory relief, noting in their written submissions regarding their application for short service that:
[I]t is apparent from Mahindra's recent conduct in Australia that it is taking steps to commence selling the Thar in Australia, and that such sale may be imminent … Mahindra has … advised that [it] will "vigorously defend" proceedings commenced by FCA. It has also declined to advise FCA of the date Mahindra intends to start selling the Thar in Australia.
14 In their originating application, the applicants sought declarations that the respondents had:
(a) engaged in misleading and deceptive conduct in contravention of s 18 of the ACL;
(b) made false or misleading representations in contravention of ss 29(1)(a), 29(1)(g) and 29(1)(h) of the ACL;
(c) committed the tort of passing off; and
(d) infringed each of the Jeep Australian registered designs.
(together the Declarations)
15 The applicants sought the following injunctive relief against the respondents:
(a) an order pursuant to s 232 of the ACL, restraining the respondents by themselves, their servants, agents and associates or otherwise from importing, supplying, selling, offering to sell, marketing, advertising or promoting, or threatening to import, supply, sell, offer to sell, market, advertise or promote, any vehicles with the Jeep design, the Jeep grill, the design of Jeep Wrangler vehicles or a combination of features that were substantially similar to the Jeep design, the Jeep grill or the design of Jeep Wrangler vehicles without the consent or approval of the applicants;
(b) an order pursuant to s 232 of the ACL, restraining the respondents by themselves, their servants, agents and associates or otherwise from making or causing to be made, or threatening to make or cause to be made each of the following representations without the consent or approval of the applicants:
(i) that the Thar is a Jeep Wrangler;
(ii) that the Thar is affiliated or associated with the Jeep Wrangler vehicles;
(iii) that the Thar is part of or associated with the Jeep branded range of SUVs;
(iv) that the Thar has been manufactured, marketed and promoted with the licence, sponsorship or approval of the source of Jeep branded vehicles;
(v) that Mahindra is still affiliated or otherwise associated with the source of Jeep branded vehicles or the Jeep brand;
(vi) that the Thar is licensed, sponsored or approved by the source of Jeep branded vehicles;
(vii) that Mahindra is licensed by or associated with the source of Jeep branded vehicles;
(viii) that Mahindra is still licensed to manufacture vehicles using the Jeep Design;
(ix) that the Thar is an authorised derivative or descendant of Jeep branded vehicles;
(x) that Mahindra's own design lineage includes the Willys Jeep vehicle;
(xi) that Mahindra's own design lineage includes the CJ-3A vehicle;
(xii) that Mahindra's own design lineage includes the CJ vehicles;
(xiii) that the Thar is authorised by the source of the Willys Jeep vehicle or its present successor, as a derivative or descendant of the Willys Jeep vehicle;
(xiv) that the Thar is authorised by the source of the CJ-3A vehicle, or its present successor, as a derivative or descendant of the CJ-3A vehicle;
(xv) that the Thar is authorised by the source of the CJ vehicles, or its present successor, as a derivative or descendant of the CJ vehicles; and
(xvi) any representation that is substantially identical to, or to substantially the same effect as, any one or more of the representations alleged above; and
(together the Representations)
(c) an order pursuant to s 75(1)(a) of the Designs Act 2003 (Cth) (Designs Act) restraining the respondents by themselves, their servants, agents and associates or otherwise from doing or threatening to do any of the following things:
(i) making or offering to make;
(ii) importing into Australia for sale;
(iii) selling or offering for sale; and/or
(iv) keeping for the purposes of doing any of the things in (i) to (iii) referred to above,
the Thar or any other vehicle embodying a design that is substantially similar in overall impression to the Jeep Australian registered designs.
(together the Injunctions)
16 The applicants sought the following relief in their originating application in addition to the Declarations and the Injunctions:
(a) an order that the respondents deliver up to the applicants' solicitors for destruction all marketing and promotional material in their possession, power or control containing any of the Representations or any representation substantially identical to, or to the same effect as any of the Representations;
(b) an order that the respondents publish a corrective notice in a form approved by the Court;
(c) damages pursuant to s 236 of the ACL;
(d) compensation pursuant to s 237 of the ACL;
(e) damages or, at the option of the applicants, an account of profits pursuant to s 75(1) of the Designs Act;
(f) damages pursuant to s 75(3) of the Designs Act; and
(g) costs.
(Final Orders)
17 In an interlocutory application dated 25 April 2021, the applicants also sought interlocutory injunctions in the same form as the Injunctions above (Interlocutory Injunctions Application).
18 On 26 April 2021, the respondents' solicitors were served with copies of the applicants' originating application, the statement of claim, the Interlocutory Injunctions Application and supporting affidavits.
19 By letter dated 29 April 2021, the respondents' solicitors wrote to the applicants' solicitors (29 April Letter), enclosing the Without Prejudice Letter on an "open" basis and stating, inter alia:
3. We stated in paragraph 5 of our 15 April Letter that Mahindra has no immediate plans to commence importation and sale of the Thar branded vehicle in Australia.
4. We are further instructed that the model of the Thar vehicle the subject of the proceedings … will never be sold in Australia and hence the question of launching the said model in Australia does not arise.
…
13. In any event, we are instructed that Mahindra is prepared to provide your clients with an undertaking (without any admissions as to liability) that the current model of the Thar will not be imported to Australia and to provide them 28 days' prior written notice of the launch of any future model of the Thar branded vehicle in Australia (and provide details of the vehicle which will be exported/imported and sold).
14. This notice period should give your clients ample time to reagitate their interlocutory application if that becomes necessary, by reference to any model of the Thar to be launched in Australia in the above circumstances.
…
17. The actions of Mahindra prior to the issue of the proceedings, the absence of any actual threat to import and sell the Thar and the further assurances provided by Mahindra in this letter are a complete answer to the claims made by FCA in the proceedings. For example, in terms of the injunctive relief sought in the Originating Application:
a. there is no conduct or threat of conduct to be restrained in the manner sought in paragraphs 5 and 7 of the Originating Application;
b. there is no marketing, advertising, promoting [of] the Thar in Australia by which the [Representations] can be said to arise.
20 By letter dated 6 May 2021 the applicants' solicitors wrote to the respondents' solicitors attaching a form of undertaking to the Court that the applicants sought from the respondents (6 May Undertaking) in the following terms:
1 The Respondents by themselves, their servants, agents and associates or otherwise will not import, market or sell any vehicle in Australia with the exterior design of the model of the Thar vehicle that is current as at the date of this undertaking and that is depicted in Annexure A hereto.
2 The Respondents will provide at least 90 days' written notice to the Applicants prior to the earlier of:
(a) steps taken toward the commencement of homologation of; or
(b) steps taken toward any renewed activity and/or plans to launch,
any future model of the Thar vehicle or a vehicle based on the Thar vehicle in Australia, such notice to include details of the exterior design of the vehicle intended to be imported, marketed and sold in Australia.
3 Until the expiration of the notice period contemplated in paragraph 2 above, the Respondents by themselves, their servants, agents and associates or otherwise:
(a) will not market, conduct market research, seek consumer expressions of interest, seek or permit registration in respect of, or publicise any Thar vehicle in Australia; and
(b) will not oppose, seek removal or cancellation of, object to the use of, file any judicial or administrative action, or otherwise challenge in any way the validity, subsistence or ownership of any intellectual property rights of the Applicants in Australia relating to the Jeep Wrangler vehicle.
21 The applicants' solicitors sought a response from the respondents' solicitors by 3.00 pm on Friday, 7 May 2021. Other than the notice period of 90 days and the matters included in paragraph 3, the 6 May Undertaking was substantially in the form of the undertaking offered by the respondents in the 29 April Letter.
22 By letter dated 7 May 2021, the respondents' solicitors provided a revised form of the proposed undertaking to be provided to the Court (7 May Undertaking) in these terms:
1 The Respondents by themselves, their servants, agents and associates or otherwise will not import, market or sell in Australia the model of the Thar vehicle that was launched in India on 2 October 2020 and that is depicted in Annexure A hereto.
2 The Respondents will provide at least 45 days' written notice to the Applicants prior to the earlier of:
(a) the commencement of homologation of; or
(b) the launch of,
any future model of the Thar vehicle in Australia, such notice to include details of the appearance of the vehicle intended to be imported, marketed and sold in Australia.
23 The 7 May Undertaking was substantially in the same form as the 6 May Undertaking, except that the notice period was reduced to 45 days (bearing in mind the original notice period proffered in the 29 April Letter was 28 days). The 7 May Undertaking also did not extend to the matters sought in paragraph 3 of the 6 May Undertaking.
24 Counsel for the applicants addressed the 7 May Undertaking at a case management hearing on 11 May 2021 and indicated that there were apprehensions regarding the reduced 45 day notice period and the deletion of paragraph 3.
25 On 13 May 2021, the respondents' solicitors provided the applicants' solicitors with a further revised version of the proposed undertaking (13 May Undertaking). It was in these terms:
1 The Respondents by themselves, their servants, agents and associates or otherwise will not import, market or sell in Australia the model of the Thar vehicle that was launched in India on 2 October 2020 and that is depicted in Annexure A hereto.
2 The Respondents will provide at least 90 days' written notice to the Applicants prior to the earlier of:
(a) the lodging of an application for homologation on the Road Vehicle Certification System website of the Department of Infrastructure, Transport and Regional Development and Communications (https://rvsc.infrastructure.gov.au/); or
(b) the launch of,
any future model of the Thar vehicle in Australia, such notice to include details of the appearance of the vehicle intended to be imported, marketed and sold in Australia.
26 The 13 May Undertaking was in substantially the same terms as the 11 May Undertaking except that the notice period was increased to 90 days and a more precise definition was provided for the date of the commencement of homologation.
27 On 17 May 2021, the respondents' solicitors provided the applicants' solicitors with a further amended proposed undertaking (17 May Undertaking) which was relevantly in these terms:
1 The Respondents by themselves, their servants, agents and associates or otherwise will not import, market or sell in Australia the model of the Thar vehicle that was launched in India on 2 October 2020 and that is depicted in Annexure A hereto (Current Thar Vehicle).
2 The Respondents will provide at least 90 days' written notice to the Applicants prior to the earlier of:
(a) the lodging of an application for homologation on the Road Vehicle Certification System website of the Department of Infrastructure, Transport and Regional Development and Communications (https://rvsc.infrastructure.gov.au/ ); or
(b) the launch, marketing or advertising for sale in Australia,
of any:
(c) future model of the Current Thar Vehicle; or
(d) variant of the Current Thar Vehicle (eg a variant from two door to four door),
such notice to include details of the appearance of the vehicle intended to be imported, marketed and sold in Australia.
28 The only material change between the 17 May Undertaking and the 13 May Undertaking was the inclusion of a notification period with respect to not only the "future model" of the current Thar vehicle but also any "variant" of the current model of the Thar vehicle.
29 By email dated 19 May 2021 to the respondents' solicitors, the applicants' solicitors confirmed that the applicants were prepared to accept the 17 May Undertaking, subject to the issue of costs being determined by the Court and obtaining leave to discontinue the proceedings.
30 At the case management hearing on 20 May 2021, the respondents proffered the 17 May Undertaking to the Court.