Approach to construction of the Code
41 By s 123 of the Broadcasting Act various stakeholders are authorised to develop, in consultation with the ACMA, industry codes of practice relating to categories of subject matter set out in s 123(2) of the Act, including matters related to program content, promoting accuracy and fairness in news and current affairs programs and preventing the broadcasting of material adjudged not to be reflective of "community standards".
42 Section 123(3) provides:
In developing codes of practice relating to matters referred to in paragraphs (2)(a) and (c), community attitudes to the following matters are to be taken into account:
(a) the portrayal in programs of physical and psychological violence;
(b) the portrayal in programs of sexual conduct and nudity;
(c) the use in programs of offensive language;
(d) the portrayal in programs of the use of drugs, including alcohol and tobacco;
(e) the portrayal in programs of matter that is likely to incite or perpetuate hatred against, or vilifies, any person or group on the basis of ethnicity, nationality, race, gender, sexual orientation, age, religion or physical or mental disability;
(f) such other matters relating to program content as are of concern to the community
43 It is to be noted that the subject matter in cl 1.9.6 of the Code is expressly contemplated by s 123(3)(e), although the language is not the same. The Court was informed that s 123(3) has been in this form since the enactment of the Broadcasting Act. Not all of the matters dealt with in s 123(3) are matters which necessarily involve contraventions of Australian law. It would misconceive the function of the provision to read s 123(3)(e) as directly importing, or intending to mirror, any statutory prohibition. Rather, the provision's focus on "community attitudes" as the basis for the standards set out in codes of practice, together with the breadth of the subject matter covered by subs (3), means in my opinion it is not appropriate to approach the meaning of Code provisions made under s 123 as if they were provisions imposing civil or criminal liability.
44 Compliance with the Code is not a condition attaching to Channel 7's broadcasting licence (cf s 44(2)(a)), although through an exercise of discretion the ACMA can add a licence condition requiring compliance with a specific code: see s 43.
45 Sections 141(6)-(7) empower the ACMA to take remedial action in relation to a breach of a registered code of practice. They provide:
Codes of practice
(6) If the ACMA is satisfied that a person who provides:
(a) a subscription radio broadcasting service; or
(b) a subscription narrowcasting service; or
(c) an open narrowcasting service;
has breached, or is breaching, a registered code of practice that applies to the service, the ACMA may, by written notice given to the person, direct the person to take action directed towards ensuring that the person does not breach that code of practice, or is unlikely to breach that code of practice, in the future.
(7) The following are examples of the kinds of direction that may be given to a person under subsection (6):
(a) a direction that the person implement effective administrative systems for monitoring compliance with a registered code of practice that applies to the service concerned;
(b) a direction that the person implement a system designed to give the person's employees, agents and contractors a reasonable knowledge and understanding of the requirements of a registered code of practice that applies to the service concerned, in so far as those requirements affect the employees, agents or contractors concerned.
46 Contravention by a commercial broadcasting licence holder of a remedial direction under s 141(6) is an offence and a breach of a civil penalty provision: see ss 142-142A.
47 Part 11 deals with complaints to the ACMA, and s 148 deals with complaints under a Code. Subject to some exceptions which are not presently material, the ACMA is required to investigate a complaint: s 149(1). It may conduct investigations (see s 170), and those investigations must be conducted in accordance with provisions of Div 2 of Part 13. A report of any investigation may (and if the Minister has directed the investigation, must) be produced (s 178). If the investigation relates to conduct which may constitute an offence against the Broadcasting Act, the ACMA may give a copy of the investigation report to the Director of Public Prosecutions (s 178(2)). Subject to giving those affected an opportunity to be heard (see s 180), the ACMA may also publish the report of its own initiative or at the direction of the Minister (s 179).
48 Therefore, as senior counsel for Channel 7 conceded, the principal consequence of a report under Div 2 of Part 13 is reputational, through publication. The Court was informed that no publication of this report had occurred to date, because of this proceeding. Senior counsel for the ACMA informed the Court that, subject to the outcome of this proceeding, the ACMA did intend to publish the report in issue.
49 The parties agreed the Code does not have the status of a legislative instrument, nor obviously could it be seen as a form of delegated legislation. The appellant's arguments proceeded on the assumption that established principles of statutory construction not only could, but should, be applied to the provisions of the Code.
50 The Code is not drafted by the ACMA, but rather by the stakeholders referred to in s 123. The ACMA's role is to be satisfied about the matters set out in s 123(4)(b): if satisfied, the ACMA has an obligation to register the Code. In particular, it must be satisfied the code of practice "provides appropriate community safeguards for the matters covered by the code". A code of practice is intended to be the first mechanism through which "appropriate community safeguards" are imposed on broadcasters. It is only if the ACMA is satisfied that a code is not "operating to provide appropriate community safeguards for a matter referred to in subsection 123(2) in a particular section of the broadcasting industry" that the ACMA is empowered under s 125(1) to determine a standard in relation to that matter.
51 Although a code of practice has no status as subordinate legislation, it can be amended on a resolution of either House of Parliament: s 128 of the Broadcasting Act. I respectfully agree with Griffiths J in Harbour Radio Pty Ltd v Australian Communications and Media Authority (2012) 202 FCR 525; [2012] FCA 614 at [100] that this provision is an indicator of Parliament's role in determining appropriate community standards for broadcasters. It also confirms the legislative character of a Code, consistently with the factors set out in Queensland Medical Laboratory v Blewett (1988) 84 ALR 615.
52 The Code's legislative character, and the fact that the source of its authority is the Broadcasting Act, means that analogies with contractual principles (including principles of contractual interpretation) may be inapposite: see the discussion of this distinction in the context of an industrial agreement in Toyota Motor Corporation Australia Ltd v Marmara (2014) 222 FCR 152; [2014] FCAFC 84 at [86]-[90] per Jessup, Tracey and Perram JJ. The role of the Code has some similarities to the role of documents such as Statements of Principles under veterans' entitlement legislation: see generally Vietnam Veterans' Affairs Association of Australia New South Wales Branch Inc v Cohen (1996) 70 FCR 419.
53 Accordingly, there is a principled basis on which to construe the Code consistently with the Broadcasting Act, and to apply at least the general principles of construction applicable to documents of a legislative character. It remains important, however, to approach the task of interpretation of a Code by giving principal effect to its character as a document drafted by stakeholders and community representatives which is intended to reflect community attitudes and standards, as members of the Australian community might express them. It is not to be over-parsed, as the appellant's submissions sometimes tended to do.
54 The objectives of the Code are set out in cl 1.1:
1.1 The Code is intended to:
1.1.1 regulate the content of commercial television in accordance with current community standards;
1.1.2 ensure that viewers are assisted in making informed choices about their own and their children's television viewing;
1.1.3 provide uniform, speedy and effective procedures for the handling of viewer complaints about matters covered by the Code;
1.1.4 be subject to periodic public review of its relevance and effectiveness.
55 Licensees must seek to comply fully with the Code (cl 1.5) although there are some specified circumstances which will excuse compliance.
56 The standards imposed by the Code range over wide subject matter, from closed captioning for hearing impaired or deaf people, to classification of programs, to placement and classification of commercials and community service announcements, gambling and betting promotions during live sporting events and handling of complaints.
57 At the start of the Code, in cll 1.9 and 1.10 is a section headed "Proscribed material". It provides:
1.9 A licensee may not broadcast a program, program promotion, station identification or community service announcement which is likely, in all the circumstances, to:
1.9.1 simulate news or events in such a way as to mislead or alarm viewers;
1.9.2 depict the actual process of putting a subject into a hypnotic state;
1.9.3 be designed to induce a hypnotic state in viewers;
1.9.4 use or involve any technique which attempts to convey information to the viewer by transmitting messages below or near the threshold of normal awareness;
1.9.5 seriously offend the cultural sensitivities of Aboriginal and Torres Strait Islander people or of ethnic groups or racial groups in the Australian community;
1.9.6 provoke or perpetuate intense dislike, serious contempt or severe ridicule against a person or group of persons on the grounds of age, colour, gender, national or ethnic origin, disability, race, religion or sexual preference; or
1.9.7 present participants in reality television programs in a highly demeaning or highly exploitative manner.
Demeaning: A depiction or description, sexual in nature, which is a serious debasement of persons, or a group of persons, within a program.
Exploitative: Clearly appearing to purposefully debase or abuse a person, or group of persons, for the enjoyment of others, and lacking moral, artistic or other values.
1.10 Except for Clause 1.9.3, none of the matters in Clause 1.9 will be contrary to this Section if:
1.10.1 said or done reasonably and in good faith in broadcasting an artistic work (including comedy or satire); or
1.10.2 said or done reasonably and in good faith in the course of any broadcast of a statement, discussion or debate made or held for an academic, artistic or scientific purpose or any other identifiable public interest purpose; or
1.10.3 said or done in broadcasting a fair report of, or a fair comment on, any event or matter of identifiable public interest.
58 Whichever subclause of cl 1.9 is examined, and bearing in mind their purpose of reflecting "community attitudes" about standards to which commercial broadcasters should adhere, and providing "community standards" to which broadcasters should adhere, it is clear all subclauses call for assessments about the effect of a program. Those assessments will be of a qualitative kind, on matters about which views may reasonably differ to a considerable extent. One aspect of the purpose of proscribing broadcasters from creating the kind of effects referred to in cl 1.9.6 is, comparably with anti-vilification legislation, a protective one: see Neave JA in Catch the Fire Ministries 15 VR 207; [2006] VSCA 284 at [173]. This also suggests no particularly technical approach should be taken to the language used in a clause such as this.
59 Other parts of the Code in issue before the primary judge call for similar qualitative judgments to be made by the ACMA, as the regulator. Clause 4.3.10 of the Code, dealing with news and current affairs programs, provides that a licensee
must not portray any person or group of persons in a negative light by placing gratuitous emphasis on age, colour, gender, national or ethnic origin, physical or mental disability, race, religion or sexual preference. Nevertheless, where it is in the public interest, licensees may report events and broadcast comments in which such matters are raised.
60 The appellant's contention is that the delegate decided only that the specified reactions, or effect, of "intense dislike, serious contempt or severe ridicule" would be provoked against the Suruwaha "on the ground of" their alleged cultural practice of infanticide, rather than "on the ground of" the ethnic origin or race of the Suruwaha.
61 It may be accepted, as Attachment E to the delegate's report set out, that using a phrase such as "on the grounds of" connotes the existence of a causal link between the reactions of "intense dislike, serious contempt or severe ridicule" and the ethnic origin or race of the Suruwaha. In a document such as the Code, I see no basis to distinguish the phrase "on the grounds of" from other phrases with a causal flavour such as "because of" or "by reason of", noting that there may be a distinction between those phrases and one such as "based on", which has been held to import a broader notion of connection, not necessarily of a causal kind: see Macedonian Teachers' Association of Victoria Inc v Human Rights and Equal Opportunity Commission (1998) 91 FCR 8 at 24-30 per Weinberg J and the authorities to which his Honour refers.
62 Determining that the ACMA must be satisfied a given program has the effect of provoking or promoting "intense dislike, serious contempt or severe ridicule" for a group of people because of one of the attributes set out in cl 1.9.6 does not mean it is appropriate to import into that analysis cases from anti-discrimination law about ascertaining the "real reason" for the conduct of the alleged discriminator, such as Purvis v New South Wales (2003) 217 CLR 92; [2003] HCA 62, University of Ballarat v Bridges [1995] 2 VR 418 and Board of Bendigo Regional Institute of Technical and Further Education v Barclay (2012) 248 CLR 500; [2012] HCA 32. In anti-discrimination law, there is an identified person, or persons, who are said to be the ones responsible for the alleged unlawful discrimination. It is the conduct of those persons which is examined by the Court, in accordance with the well-established tests set out in those authorities, to determine the reason for the conduct.
63 In cl 1.9.6, as with the Racial and Religious Tolerance Act 2001 (Vic) (cf the federal provisions in the Racial Discrimination Act 1975 (Cth) and cf Eatock v Bolt (2011) 197 FCR 261; [2011] FCA 1103) the Code does not contemplate identification of a particular person or persons in whom the specified reactions occur. The people contemplated by the terms of cl 1.9 of the Code are the likely viewers - those likely to be watching the broadcast of the program. Unlike anti-discrimination statutes, which require the Court forensically to inquire into the reason for the conduct of an identified discriminator, in the case of the Code the task for the ACMA is to examine the likely effect of the program on people who remain unidentified other than by reference to the activity of having watched the program. Any approach based on the "real reasons" such a group might have for the reactions mentioned in the Code will cause the inquiry set out by cl 1.9.6 to miscarry.
64 The reaction set out in the Code must be a reaction against a person or group of persons. There must be a link between the reaction and one of the specified attributes. What it is in the program, or what is said and done in the program, which provokes that reaction may be limited only by human imagination. Referring to the religious beliefs of a person or group, to a cultural practice, to the way people dress, the language they use, making comparisons with animals - all such things are just as capable of being the trigger for the specified reactions as is a direct attack on a person's or group's ethnicity.
65 The appellant submits the effect of the ACMA's decision (and, by implication, the primary judge's failure to agree the decision was legally erroneous) is that "no intensely critical report can be made of a particular practice if the people engaging in that practice are delineated by ethnic origin". There is no merit in this submission. The cultural practice of female circumcision is the subject of much negative comment, and criticism, in public debates and often in the context of identifying that practice with particular ethnic or racial groups. As I have noted above, cl 1.9.6 poses a factual question about the content of a program, and its likely effect. Intense criticism of a cultural practice, or even direct, intense criticism of an ethnic group, might conceivably occur in a program without any contravention of cl 1.9.6. These matters are always fact dependent.