The meeting in Loganholme and the Shareholder Proposal Booklet
136 Mr. Patel was introduced to this new investment by Mr. Arcon and Scutts Junior in early March 2016 at a meeting held in Loganholme. He claimed that Mr. Arcon had said to him:
You have an opportunity to invest in a great new business as part of the Express Group and the new entity in Victoria will pay guaranteed income and in the event that it was unable to pay, Express would make up the guaranteed payments.
(Errors in original.)
137 Mr. Patel then gave evidence that Scutts Junior took him through the Shareholder Proposal Booklet and allegedly said:
… if you purchase a 1.5% share in [an] MMF, for close to a $100,000 investment, you will be making a guaranteed return of $346,000 in addition to getting 2% per month guaranteed minimum payments.
138 Mr. Patel was told that there would be a meeting to discuss the proposed MMF business and that he would be invited to it.
139 Mr. Arcon did not dispute that he made the representation attributed to him, save that he denied ever saying that Express Australia would make up any guaranteed payments. As I understood it, Scutts Junior effectively admitted that he made the representation attributed to him and accepted that he had taken Mr. Patel through the Shareholder Proposal Booklet.
140 Mr. Patel at some point was then given both the Shareholder Proposal Booklet and financial projections for the Victorian MMF company (which was eventually incorporated as Express Victoria) over two years. Both documents were given to him, at the latest, at the meeting at the Langham Hotel. The financial projections forecast for the first 12 months of trading total sales income of $4,993,100, a trading profit of $2,145,475, franchise fee income of $1,229,267 and a total net profit of $2,361,252. For the second year, the financial projections forecast total sales income of $7,416,950, a trading profit of $4,131,950, franchise fee income of $2,642,725 and a total net profit of $6,960,875. However, nearly every page of these projections included the following disclaimer:
Standard Disclaimer: these figures have been produced on current and past knowledge please do not rely on them solely.
141 The Shareholder Proposal Booklet outlined a proposal for a small group of investors to purchase the shares in Express Victoria and to enter into a shareholders agreement which, amongst other things, would include a promise of guaranteed income to be paid over two years, an option for Express Victoria to buy back the shares after a defined period, and a promise by each shareholder to use their best endeavours to ensure the success of Express Victoria. In more detail, the proposal was described in the Shareholder Proposal Booklet as follows:
a) The Company will comprise of 100% ownership 'A' Class Shareholders to a maximum of twenty (20) Shareholders
c) The company will control and profit from all of Express's activities throughout the Victoria MMF
d) The group will talk (Skype etc) on a regular basis (monthly) to discuss and brainstorm ideas on the development and general direction of the group
e) Each shareholder will be available to spend a minimum of two (2) hours in every month to provide brain storming and support to the company
f) Shareholders will have the option to travel to Victoria to assist with growth
g) A number of internal positions are available and will most likely be filled by Shareholders
(Errors in original.)
142 The value of the business in Victoria was described in the following way:
When Express offered shares in Express Business Australia in 2012 the company was valued by the accountants at $5,400,000 this was based on the then current turnover, profit and having only nine services.
The population of a Victoria MMF is approximately 5 million, about a fifth of the Australian population. We currently have 36 divisions (compared to just 9 then) and have dramatically increased turnover since the original Australian offering. On the returns shown the valuation could well have been $10+ million. However we have placed an advised valuation of $5,000,000 on Victoria MMF's and believe this is heavily undervalued.
(Errors in original.)
143 The Shareholder Proposal Booklet explained that the following three different investments were on offer:
Express Business Victoria Multi Master is offering 3 investment levels. As an incentive to reduce the number of shareholders, a discount is offered on larger holdings as follows;
Option 1) 0.75% Share Holding = $59,950
Option 2) 1.5% Share Holding = $99,950
(Valued at $119,900 saving of $19,950)
Option 3) 3% Share Holding = $189,950
(Valued at $239,800 saving of $59,850)
(Errors and emphasis in original.)
144 The Shareholder Proposal Booklet described the promise of guaranteed income in the following way:
This investment comes with a guaranteed minimum income for the first 2 years designed to cover the borrowing costs. For every 1.5% Share Holding a guaranteed minimum income payment of $1,200 per month will be paid for example;
0.75% Share Holding - guaranteed minimum income of $600 per month
This is a minimum 12% pa
1.5%, Share Holding - guaranteed minimum income of $l,200 per month
This is a minimum 14% pa return
3% Share Holding - guaranteed minimum income of $2,500 per month
This is a minimum 15% pa return
(Errors and emphasis in original.)
145 In cross-examination, Mr. Arcon said that some of the purchase price payable for shares in Express Victoria was intended to fund the payment of guaranteed income to shareholders, but he could not say how much was earmarked for this use. However, he also claimed that the payment of guaranteed income was also tied to Express Victoria meeting the revenue projections set out in the Shareholder Proposal Booklet. I have no reason to doubt this evidence.
146 As already mentioned, the proposal also included a buy-back option for Express Victoria to purchase the shares at their original cost after a period of two years. This was described in the Shareholder Proposal Booklet as follows:
Express will have the option to re-purchase or buy-back the shares at their original cost after a period of 24 months from the date the shares were purchased. The shareholder may either accept the buy-back of the shares, ask for the shares to be resold at a profit or continue to receive the benefit of owning the shares.
147 The benefits of the proposal were summarised in the Booklet as follows:
• Increased exposure will lead to a huge demand. Shareholders will share in the overall growth and profits of Express Business Victoria Multi Master Franchise.
• Shareholders will be able to contribute to the growth of the company as little or as much as they wish but have no official time commitment other than two hours per month. Visits to the Victoria regions will be available to all Shareholders.
• A number of internal positions will become available including a General Manager, customer and franchise liaison and trainers, these will be offered where possible and appropriate to Shareholders.
• The investment carries two unusual guarantees as a measure of the commitment and determination of the current owners:
1) A guaranteed monthly minimum return to cover any borrowing costs; and
2) A 24-month buy-back option. Whereby if, for whatever reason, you wish to move on you can offer your shares back to Express for the amount you originally paid (returning all of your original investment) or instruct Express to on-sell your shares for a profit.
(Errors in original.)
148 The minimum two hour per month commitment described above is contained in the Shareholders Agreement described below.
149 Further income projections for the first and second years were summarised in the Shareholder Proposal Booklet and the "potential shareholder returns" were set out as follows:
Potential Shareholder returns, including 2 year profits and sale of the business:
0.75% Shareholding investment of $59,950 - return of $173,018 = 288%
1.5% Shareholding investment of $99,950 - return of $346,036 = 346%
3% Shareholding investment of $189,950 - return of $692,073 = 364%
(Emphasis in original.)
150 Again, these figures were accompanied by a disclaimer which was in the following form:
Standard Disclaimer: These figures have been produced on current and past knowledge and include a return for the sale of the business after two years. This may take 2-6 years to achieve. Please do not rely on them solely when making your decision to proceed.
151 The further income projections were stated to be based on "past achievements" including, it was said, the grant of more than 850 franchises and/or RMFs and SMFs over the preceding 12 months. The projections for Express Victoria predicted the sale in the first 12 months of trading of 300 franchises in Victoria, 30 RMFs and eight "Divisional Master Franchise[s]". They also predicted the payment per week of $87.50 in royalties by each franchisee or total royalties for the first 12 months of $1,365,000. In the second 12-month period, Express Victoria was forecast to sell 500 franchises, 50 RMFs and 16 "Divisional Master Franchise[s]" and to receive royalty income totalling $2,808,000. All of these figures had been extrapolated from the more detailed financial projections (referred to earlier), which also itemised the projected costs of this business in some detail.
152 Under the heading "What to do Next" in the Shareholder Proposal Booklet, investors were encouraged not to rush into making any decision and to do their own research. The following appeared:
This type of investment opportunity is rarely available and could be the move to set you up for life. If you would like to proceed and take full advantage of this opportunity, we strongly recommend you do the following:
• Reserve your shareholding on the 'Expression of Interest' form enclosed whilst considering the proposal
• Get your own independent advice
• Pay your 100% refundable holding deposit of $2,500 within 3 days of presentation (we have very limited shares and very high demand)
• Attend the first group meeting of shareholders
• Read, understand and OK the paperwork
• Pay the balance of your investment on or before the due date
• Attend the first shareholders meeting with all Express Business Victoria Multi Master Franchise
• Begin the journey of success with Express Business Victoria
Please do not rush into making this decision. Although our targets are clear, if the time frame doesn't suit you or allow enough time to do your own research we would prefer that you don't proceed.
(Errors in original.)
153 Ms. Sparke, Q.C. cross-examined Mr. Arcon extensively about the viability of the MMF proposal. He conceded that like the RMF agreements and the side agreement, part of the purchase price for the shares in Express Victoria funded the payment of guaranteed income back to shareholders. Other than this, Mr. Arcon unwaveringly refused to accept that the Express Victoria business was from inception uncommercial or that it was destined to run out of money and default on its promises to pay guaranteed income. Whilst accepting that the business in Victoria had not been performing well, Mr. Arcon was of the belief in March 2016 that franchise sales would meet the targets or projections set out in the Shareholder Proposal Booklet.
154 Part of the difficulty for the Court in considering the applicants' attack on the figures disclosed in the Shareholder Proposal Booklet is that during the cross-examination of Mr. Arcon, propositions were put to him without sufficient supporting objective evidence for them. The only independent financial evidence before the Court concerning the creditworthiness of Express Australia were its 2015 accounts. Answers were then give by Mr. Arcon, but again without the evidence to support them. Assertion was thus met with counter-assertion. The transcript records, as an example of this, the following exchanges concerning the projection, set out in the Shareholder Proposal Booklet, that Express Victoria would in the first 12 months of trading earn $2,361,250:
Mr Arcon, I suggest to you that the figures that were available to Express as at June 2015, which show a net profit of 1.3 million across the whole of Australia, does not provide any good foundation for a suggestion that there's a projected income of 2.3 odd million dollars just for Victoria?---You're suggesting that to me?
I am suggesting to that, what do you say about that?---Well, I know that the income was 15 grand a week, so times that it's about 800 grand a year in franchise fees, and I know that I could sell, myself, at least 300 franchises so why would I disagree with those figures. If I was in Victoria for a year I would sell 300, that's less than one a day.
Mr Arcon, you weren't in Victoria for a year - - -?---I know, unfortunately.
- - - and you weren't expecting - and you weren't expecting to be in Victoria for a year, were you?---No.
The business model that you had to that point in time relied very heavily on you being the salesman?---Incorrect.
Well, your affidavit talks about how many franchises you personally sell?---In 2013 and stuff, yes.
Yes, and - - -?---After that we had Darryl Doherty, James Villiers, Dave Durkon, Ross Scutts - - -
All right?---All those people were capable, and I can show you figures of them doing over - - -
All right. So are you saying to this court, if I had been in Victoria I would have sold- - -?---Yes.
It's just - it's irrelevant, isn't it?---Okay. Sorry, if Darryl Doherty had been in Victoria he would have sold 300.
Yes?---If James Villiers was in Victoria he would have sold 300.
Right. Mr Arcon - - -?---Yes.
- - - the proposal was that there be an office set up, ultimately Mr [Eilermann] was the person in charge of that office?---Unfortunately.
And that he would engage whatever sales techniques he was going to use to sell franchises in Victoria?---That was the idea; correct.
And you had no foundation to say to the room that there's a proper basis for there would be income in Victoria of $2.3 million in the first 12 months?---Why not?
155 None of this really assisted the Court very much. Nonetheless, the applicants never really demonstrated that the detailed figures set out in the Shareholder Proposal Booklet were incorrect or exaggerated. For example, the Shareholder Proposal Booklet projected, as already mentioned, sales of 300 franchises in the first 12 months. Other than inferring that this never happened, the accuracy or reasonableness of this figure as at March 2016 was never demonstrated to be inaccurate or unreasonable. The same may be said about the other projections contained in the Shareholder Proposal Booklet. The Court would have been assisted by independent expert evidence concerning the adequacy and accuracy of the numbers contained in the Shareholder Proposal Booklet. But none was called. Rather, the state of the evidence before me was thus what was contained in the Shareholder Proposal Booklet, the uncorroborated claims of Messrs. Patel and Arcon, the 2015 accounts and the fact that after a year the business failed. Whether that failure was inevitable because the figures set out in the Shareholder Proposal Booklet were unreasonably optimistic was not shown, one way or the other.