14 He concluded by saying that Dimmeys had no proposal to sell bicycles again. The thrust of his affidavit was to suggest that the offence involving the bicycles concerned the sale of a product which it was unusual for Dimmeys to carry, that most of their product lines for which there were labelling requirements imposed by relevant Standards consisted of clothing, including children's nightwear, and that he had been careful to keep himself informed of the Standards prescribed for these commonly carried lines. The suggestion clearly enough was that Dimmeys, though careful to comply with the Standards applicable to their established product lines, were caught out by selling a one-off line of goods.
15 In assessing an appropriate penalty for the various offences now before me, it is, I consider, relevant to take into account the fact that the July offences at Townsville were committed by a company which, eleven months previously, had been convicted and heavily fined for an offence of the same kind and that, in seeking to mitigate the penalty then imposed, Mr Swersky deposed to both his and Dimmeys' familiarity with product Standards applicable to the lines of product commonly carried by Dimmeys, which included children's nightdresses of the kind the subject of the present charges. Section 16A(2)(a) and (b) the Crimes Act 1914 (Cth) justify that course; it is also justified by the Court's general power, not restricted by s 16A(2), to take into account all the circumstances relevant to the fixing of the proper penalty.
16 Mr Swersky, in the affidavit put in evidence before me, describes the practical problems of ensuring compliance by Dimmeys Stores with relevant Standards, in view of the fact that the organisation sells approximately 5,000 individual lines at its forty-two retail outlets around Australia in which a total of 900 employees work, nearly half of whom are casuals who work only very limited hours. But that Dimmeys Stores sells a large range of items, not all on a regular basis, and that many of its employees are young casuals, likely to have a low level of product knowledge, does not explain even in part why Dimmeys Stores have so frequently infringed the laws here relevant. The offences of November 1998, July 2000 and November 2000 were constituted by the display for sale of large numbers of bicycles and nightwear. Responsibility to ensure that that mass of items conformed to relevant Standards must, in a properly managed retail organisation, rest with a relatively small number of executive and supervisory staff. The action Mr Swersky himself took in promulgating his Trade Practices Compliance Manual with its direction in paragraph 6 limited to "All buyers" to check all product lines purchased by them for Standards compliance suggests as much. So far as the practical difficulties for Dimmeys in complying with the relevant Standards is concerned, it appears very likely that if only Mr Swersky had insisted upon relevant staff, including particularly Dimmeys' buyers, complying with the directions in his Manual, including those in paragraph 6, Dimmeys would not now be facing prosecution.
17 In response to a suggestion by senior counsel for the Commission that the remedial action which Mr Swersky referred to as having been taken to ensure that garments that did not comply with the relevant Standards were removed from display in all Dimmeys Stores was only taken after the November 2000 complaint by the Commission in respect of the Richmond store, counsel for the defendant referred to Mr Swersky's memorandum to Dimmeys children's wear buyers and management staff dated 14 July 2000 and the summary of Australian Standards prepared by Mr Swersky which was attached to that memorandum. He referred also to his memorandum of 3 August 2000 to all Dimmeys' buyers requiring them to complete and return to him a checklist of all goods purchased by each for which there were prescribed Standards and to three documents exhibited to his affidavit before me, one of which is a memorandum from a Dimmeys manager, Mr Bower, of 13 July 2000 to Dimmeys Townsville directing it to return all stock with the "Just Dreamin" label to a designated supplier for crediting (apparently so that it could be relabelled by the supplier for return to Dimmeys). Another is a query from the West Footscray store team leader to Mr Swersky of 11 July 2000 about his concerns over apparent inconsistencies in the labelling of children's nightwear on sale there. The date on the third document (apart from the year 2000) is illegible: it refers to the "Just Dreamin" brand of children's sleepwear "recalled last year [ie, in October 1999] to be relabelled … because it lacked any fire warnings". Counsel also referred to Mr Swersky's response of 21 July 2000 to a query from the Commission of 18 July 2000 in which he refers to the Trade Practices Compliance Manual that he prepared and circulated to relevant staff.
18 I accept that, after August 1999 and, prior to the commission of the offences in July 2000, Mr Swersky took action intended to draw to the attention of staff the importance of complying with relevant Standards and that, after the offences in July 2000, he took further action in that respect.
19 However, the submission made to me on Dimmeys' behalf accurately enough depicts the quality of the effort put into ensuring compliance with relevant Standards: counsel submitted that the commission of the offences with which I am concerned was "the product of carelessness and/or of lax management rather than any deliberate attempt to flout the relevant Standards". I accept that submission, but against the background of Weinberg J's finding in August 1999 to the same effect, it is a consideration which serves to mitigate to a limited extent only the seriousness of the July 2000 offences. In my opinion, for Mr Swersky to allow that laxness of management to continue unremedied after July 2000, with the result that the offence of November 2000 was then committed, serves to aggravate rather than mitigate the seriousness of the November 2000 offence. And it is just that lax system which Mr Swersky allowed to continue after August 1999 and more particularly, after July 2000 too.
20 Following the recall by Dimmeys Store in October 1999 of "Just Dreamin" sleepwear that was not labelled in accordance with AS1249:1990, Mr Swersky produced and circulated his Compliance Manual. In paragraph 6, he identified the items in Appendix 1, which included "children's night clothes", as either having compliance Standards applying to them or as being subject to banning orders". Clause 6 went on to direct that "all buyers are expected to retain a copy of this list [Appendix 1] and be aware of the relevant standards. If a buyer comes across any item that falls within that list, then written approval must be obtained from Brian Swersky to the effect that the product complies with the standards and that all appropriate inquiries have been made, and that if necessary, appropriate warranties and indemnities have been obtained from the supplier". The Commission, in its letter of 18 July, queried when these procedures were introduced and sought copies of Mr Swersky's written approvals approving the sale of the children's night clothes in question, including those the subject of the Commission's action at Townsville in July. Other queries arising out of paragraph 6 of the Manual were also then made. It is apparent from what Mr Swersky, in his response of 21 July, did say that the procedures which he formulated and which are set out in paragraph 6 of his manual were not enforced by him: in lieu of the written approval procedure specified, Mr Swersky said that he gave approvals orally, with no written records being kept. In response to the Commission's query (c): "if no such written approval was given, the basis upon which the nightclothes were made available for sale without such authority", Mr Swersky's reply was: "I am unable to provide you with a specific explanation at this point in time save to say that we commenced highlighting these Trade Practice type issues to our buyers towards the middle of 1999."
21 In his response of 13 July 2000 to a Commission query of 12 July 2000 about why, notwithstanding the Commission's complaint of 10 July 2000 about the display in the Townsville store of unlabelled children's nightwear and Mr Swersky's response of earlier on 12 July, 330 sets of unlabelled nightwear were still on display in the Townsville store, at 3.00 pm on 12 July, Mr Swersky said: