73 Section 20(1) of the Trade Marks Act relevantly provides as follows:
"If a trade mark is registered, the registered owner of the trade mark has… the exclusive rights:
(a) to use the trade mark; and
(b) to authorise other person to use the trade mark;
in relation to the goods and/or services in respect of which the trade mark is registered."
74 In addition, under s 20(2) the registered owner of a trade mark also has the right to obtain relief under the Act if a trade mark has been infringed.
75 A trade mark is defined in s 17 as:
"…a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person."
76 The term "sign" is defined in s 6 as including the following or any combination of the following:
"…any letter, word, name, signature, numeral, device, brand, heading, label, ticket, aspect of packaging, shape, colour, sound or scent."
77 Thus, the term "trade mark" is a physical manifestation. A physical manifestation, or sign, may be registered. When the Act speaks of a "trade mark" it is concerned only with something which is capable of being a sign, albeit a sign which is used or intended to be used to distinguish goods or services from other goods or services in the course of trade.
78 The rights conferred by s 20 must, of course, be taken to have some territorial limitation. It would not be competent for the Parliament of Australia to provide for exclusive rights to use a trade mark in relation to goods throughout the world. However, that limitation has nothing to do with the physical representation or manifestation of the sign which comprises a trade mark.
79 In other words, while the rights conferred by the Trade Marks Act may be territorially limited in the manner indicated above, the term "trade mark" imports no territorial limitation at all. Thus, a sign may be applied, within the meaning of s 9, to goods or in relation to goods or services in any part of the world. It is nevertheless capable of being a trade mark within the meaning of the Act, notwithstanding that it is applied to the goods or in relation to goods or services outside of Australia. It is also capable of being a trade mark within the meaning of the Act, whatever may have been the intention, if any, of the person who applied the mark.
80 When s 123 of the Act refers to a trade mark which "has been applied to, or in relation to" goods, or "has been applied in relation to" services, it is immaterial where the application occurs. It is equally immaterial to enquire as to the intention of the registered owner of the trade mark by whom or with whose consent the trade mark has been so applied.
81 Of course, s 123 only comes into play if there has been an infringement within s 120. There will only be infringement within s 120 where the conduct said to constitute infringement is inconsistent with the rights conferred by s 20. That is to say, the use contemplated by s 120 must be a use within the territory which is subject to the legislative competence of the Australian Parliament.
82 Thus, when s 123 speaks of a person who uses a registered trade mark, the reference is to a use which is an infringement under s 120 because s 123, ex hypothesi, is only relevant where s 120 would otherwise apply. The reference to a "registered trade mark" in s 123 signifies only that the defence afforded by s 123 applies where a sign, which has been registered, is used by the prospective infringer and that sign has been applied to or in relation to the goods by or with the consent of the registered owner of that trade mark.
83 Senior Counsel for Transport Tyre sought to obtain support for the alternative conclusion by reference to a decision of the English Court of Appeal and by reference to extrinsic materials relating to the enactment of the Trade Marks Act. A distinction was drawn between the so called competing theories relevant to the question of "parallel imports". The two theories are described as the doctrine of "exhaustion of rights" and the doctrine of "territoriality". The former is said to involve the exhaustion of a trade mark proprietor's rights to control the disposition of goods bearing its mark once the goods are put on the market. The latter provides that a proprietor's rights in one country should be completely independent of the rights in another country.
84 The dichotomy was recognised in the Report of the Working Party to Review the Trade Marks Legislation of July 1992 ("the Report") which led to the enactment of the Trade Marks Act 1995. Counsel for Transport Tyre contended that, while the Report suggested that a majority of the comments received by the Working Party were in favour of the exhaustion of rights doctrine, the legislation generally and s 123 in particular, does not in fact adopt the recommendation of the Working Party concerning parallel imports. The Report noted that, while the Working Party had not formed a view on what the law should be in this area, some members tended to favour the adoption of the exhaustion of rights doctrine on the basis that is consistent with the objectives of the trade marks law and any misleading or deception caused by the activities of parallel importers could be controlled by the laws prohibiting misleading and deceptive conduct.
85 The Report recommended a provision in the following terms:
"22D A registered trade mark is not infringed by:
………………………………
(4) The use of the trade mark on goods imported into Australia provided that:
(i) the mark has been applied to the goods by or with the consent of the trade mark proprietor;
(ii) in the case of new goods the condition of the goods has not been changed or impaired; and
(iii) where the goods are also being supplied in Australia under the mark by or with the consent of the registered proprietor, the goods the subject of the importation are not materially different from the first mentioned goods."
86 It was said to be significant that s 123, which reflects some of the language of that recommendation, conspicuously ignores other parts of that language.
87 On the other hand, s 123 was said to bear a closer resemblance to s 4(3)(a) of the Trade Marks Act of the United Kingdom. That section relevantly provides as follows:
"The right to the use of a trade mark given by registration as aforesaid shall not be deemed to be infringed by the use of any such trade mark as aforesaid by any person -
(a) in relation to goods connected in the course of trade with the proprietor or a registered user of the trade mark if, as to those goods, or a bulk of which they form part, the proprietor or the registered user conforming to permitted use has applied the trade mark and has not subsequently removed or obliterated it, or has at any time expressly or impliedly consented to the use of the trade mark…"
88 The effect of s 4(3)(a) was considered by the Court of Appeal in Colgate Palmolive Ltd v Markwell Finance Ltd [1989] RPC 497. In that case, the Court proceeded on the assumption that registered trade marks had been applied to goods in Brazil by the registered proprietor of the trade marks. Nevertheless, the Court held that s 4(3)(a) was not attracted in the circumstances of that case. Lloyd LJ said (at 533) the following:
"What then does section 4(3)(a) mean when it refers to the proprietor applying the trade mark? It must mean the United Kingdom trade mark in respect of which he has been granted his exclusive right under section 4(1). It cannot mean or, which is more important for present purposes, even include the Brazilian trade mark. The fact that the marks are identical is… wholly irrelevant. Just as the United Kingdom parliament can not create trade mark protection in Brazil, so any application of the Brazilian trade mark cannot affect the proprietor's exclusive right in respect of the United Kingdom trade mark. If the marks had been different, this would have been so obvious as to amount to a truism.
But the fact that the marks are identical does create a theoretical difficulty. [Counsel] accepted [and rightly accepted] that if the marks had been different, there would have been nothing to stop the proprietor applying the United Kingdom mark in Brazil, or the Brazilian mark in the United Kingdom. Thus, [the proprietor] could have manufactured, or procured the manufacture of, goods for the United Kingdom marketed in Brazil, applied the United Kingdom mark in Brazil, and then exported them to the United Kingdom. [The registered proprietor] would then have been entitled to the benefit of the United Kingdom registration in respect of such goods, and been subject to the exception created by section 4(3)(a). In other words the place where the mark is applied is immaterial, what matters is which mark has been applied.
How does this work when the mark is the same? How is one to determine which mark has been applied? I can see no alternative but to look to the intention of the proprietor at the time he applies the mark. Then comes the inevitable supplementary question: How is the proprietor's intention to be determined? Is the test subjective or objective?… On the facts of the present case it does not matter. Whether one adopts a subjective or objective approach, it is clear beyond doubt that [the registered proprietor] applied the Brazilian mark."
89 With great respect to his Lordship, such an argument confuses the physical sign with the rights conferred by trade mark legislation. There is no reason to conclude that s 4(3)(a), when it says "if… the proprietor… has applied the trade mark" is referring to anything other than the physical manifestation of the trade mark. A registered trade mark is a sign recorded in the Register. The only question is whether that sign has been applied.
90 A different conclusion would require a quite impractical enquiry in order to determine whether s 123 had any application. His Lordship's argument would require that enquiry be made as to the intention, whether determined subjectively or objectively, of the proprietor of a registered trade mark, when it physically applies the sign which comprises the trade mark to goods. For example, it would be necessary in a case such as the present one, to enquire whether it was the sign which is registered in Japan as distinct from the sign which is registered in Australia which the proprietor intended to apply. When the signs are identical, in the sense that the signs recorded in each register are identical to each other, such an enquiry would be no more than an exercise in metaphysics.
91 For example, it is easy to imagine a manufacturer who markets his goods world-wide with a trade mark which is registered in identical terms in numerous countries. Such goods might be produced on a continuous production line. Such a manufacturer may not, at the time of the actual application of the trade mark, give any consideration to the country in which each individual item of production would ultimately be marketed. It would follow from the argument of Lloyd LJ that in those circumstances s 123 would have no application to any of the goods. Assuming that there are equivalent provisions to s 123 in other jurisdictions, those equivalent provisions would also have no application to any of the goods. No sale of the goods in any such jurisdiction would have the benefit of s 123.
92 Counsel for Transport Tyre contended that to reject the so-called territorial approach and to adopt the exhaustion of rights approach, would result in anomalous consequences so far as non-user is concerned. It was said that if the proprietor of a trade mark applied the mark to goods in circumstances where the goods were not necessarily intended to be projected into the Australian market, but the goods nevertheless found their way into the Australian market, there would be no infringement because of the operation of s 123.
93 On the other hand, it was said that the effect of the Eastex decision is that there would be no use by the proprietor in Australia if the only use was importation by third parties of the goods into Australia and sale by those third parties in Australia. Under s 92(4), a ground for removal of a trade mark from the Register is that the trade mark has remained registered for a continuous period of three years and at no time during that period has the registered owner used the mark in Australia, or used the mark in good faith in Australia, in relation to the goods to which the application relates. If that is in fact an anomaly in the legislation, it is one which should receive the attention of the Parliament. However, that possible anomaly is not a basis for adopting a construction of s 123 which would render that section quite unworkable. The construction contended for requires treating the word "trade mark" as having meaning which is not open on the words used in the section.
94 Two acts of use or threatened use were alleged against Montana. The first was sale of the tyres. The second was promotion of the tyres. The mere sale of the tyres in question would involve a use of the Trade Marks because of the moulding of the Trade Marks on the tyres. However, that moulding was applied to those tyres by Ohtsu at the time when it was the registered owner of the Trade Marks. That using of the Trade Marks in relation to the tyres in question is therefore excused by s 123.
95 Promotion may raise different questions. In so far as the promotion involved no more than the offering for sale of the tyres in question without any further reference to the Trade Marks, the position would be the same. That is to say, there would be a use in relation to the tyres which would not infringe because of the fact that the Trade Marks had been applied by Ohtsu.
96 However, if promotion entailed, for example, advertisements in which the names "OHTSU" or "FALKEN" appeared, there would be a further "use" of the Trade Marks. That use would be comprised in the advertisements, whether printed or oral or visual. That would be a different use of the Trade Marks from the use entailed by the offering for sale or sale of the tyres in question with the moulding on them. Nevertheless, it is clearly a use of the Trade Marks in relation to the tyres in question. Since, for the reasons indicated above, the Trade Marks have been applied to or in relation to the tyres in question by Ohtsu, it follows that there would not be any infringement by that use of the Trade Marks.
97 It follows that there has been no infringement to date by Montana. The only infringement alleged was sale and promotion of tyres and associated tyre products imported on or before 15 May 1997. No tyres have been imported after that date and sale and promotion of the tyres imported before that date do not constitute infringement by reason of the operation of s 123.
98 The cross-claim also alleged that by importing, selling and promoting the tyres in question, Montana represented to the trade and the public that:
(a) Montana is the owner of the trade marks or the exclusive distributor of tyres and associated tyre products bearing the trade marks.
(b) The tyres and associated trade products bearing the marks have had a particular history and that they were supplied or distributed to Montana by or with the consent of the owner of the trade marks.
(c) The tyres and associated tyre products bearing the trade marks have sponsorship or approval of the owner of the trade marks they do not have.
(d) Montana has a sponsorship approval or affiliation with the owner of the trade marks it does not have.
(e) The tyres and associated tyre products bearing the trade marks and distributed or sold by Montana enjoyed the warranties and guarantees of such tyres and associated products bearing the trade marks distributed by Transport tyre.
99 The cross-claim includes a claim for damages said to have been suffered by Transport Tyre by that conduct which is alleged to have contravened the Trade Practices Act.
100 In the light of his Honour's conclusion concerning the assignment, his Honour did not decide the questions raised by the cross-claim. In so far as a claim is made for damages pursuant to section 82 of the Trade Practices Act 1974, the proceeding should be remitted to the trial judge for the purpose of making determinations on the questions of contravention of the Trade Practices Act raised by the cross claim.