I turn to the facts of the case. What was alleged, supported by voluminous evidence, and is now admitted, is that at five primary meetings attended by representatives of the three companies, which took place between 1987 and 1990, a series of agreements were reached, as follows:
1. That the companies would not "poach" each other's customers, by which the admissions of Mayne Nickless Limited specified, and I understand the other respondents to have meant, that if one was requested to quote by a customer of another, it would either fail to do so or would submit a quotation above the price charged by the other company, the existing supplier, a practice described as "giving cover";
2. That if one received the custom of customers of another, compensation would be made by returning customers of the same value by the process of up-rating them or driving them away by the provision of poor service;
3. That there would be a balancing of accounts of customers lost and gained and payment of compensation;
4. That no quotes would be given to customers of another firm over the telephone; and
5. That uniform prices would be charged for what were referred to as "air satchels".
Effect was given to these agreements by each of the companies on many occasions. A great number of instances was specified in documents filed in the proceedings.
As a result, between 1987 and mid 1991, the market shares of the companies were systematically protected from the effects of competition, and in particular their ability to set prices in the relevant market, the express freight market, was freed from the constraints of competition. Not only were the arrangements and their objects and consequences in flagrant breach of the obligations imposed on the companies, in the public interest, by law; the means for effecting the intended illegal results were themselves damaging to the public interest in a healthy economy, and were in direct conflict with the fundamental purposes of the Trade Practices Act. From the point of view of those purposes, an arrangement to maintain a cartel by deliberately providing poor service in order to compel customers to turn or to return to a supplier with whom they might be dissatisfied, must be particularly pernicious.
Arrangements so fundamentally affecting the operations of the companies could not have been reached, and maintained for such a lengthy period, without the involvement of senior management. The contraventions of the law were serious, deliberate, and systematic.
The individual respondents, of course, were implicated in the contraventions in varying degrees, and the penalties imposed upon them reflect that fact. Although all three companies were principals, again there is some room to differentiate between them. In particular, the second respondent (to which I shall refer as Ansett) was during the relevant period carrying on its activities involved in the contraventions, its express freight businesses, under the management and control of the first respondent. There was no suggestion that Ansett's airline business was implicated in any way in the conduct of which complaint was made.
It need hardly be said that, on any view of the purposes of the law providing for penalties, very considerable penalties must be called for by a case of this kind. The law cannot tolerate systematic and deliberate defiance of rules laid down by Parliament in the interests of the community as a whole. In respect of contraventions of Part IV of the Trade Practices Act, liability to pecuniary penalties is provided for by s. 76, as follows:
76(1) If the Court is satisfied that a person:
(a) has contravened a provision of Part IV;
(b) has attempted to contravene such a provision;
(c) has aided, abetted, counselled or procured a person to contravene such a provision;
(d) has induced, or attempted to induce, a person, whether by threats or promises or otherwise, to contravene such a provision;
(e) has been in any way, directly or indirectly, knowingly concerned in, or party to, the contravention by a person of such a provision; or
(f) has conspired with others to contravene such a provision;
the Court may order the person to pay to the Commonwealth such pecuniary penalty, in respect of each act or omission by the person to which this section applies, as the Court determines to be appropriate having regard to all relevant matters including the nature and extent of the act or omission and of any loss or damage suffered as a result of the act or omission, the circumstances in which the act or omission took place and whether the person has previously been found by the Court in proceedings under this Part to have engaged in any similar conduct.
(1A)The pecuniary penalty payable under subsection (1) by a body corporate is not to exceed $10,000,000 for each act or omission to which this section applies.
(1B)The pecuniary penalty payable under subsection (1) by a person other than a body corporate is not to exceed $500,000 for each act or omission to which this section applies.
. . .
(3) If conduct constitutes a contravention of two or more provisions of Part IV, a proceeding may be instituted under this Act against a person in relation to the contravention of any one or more of the provisions but a person is not liable to more than one pecuniary penalty under this section in respect of the same conduct.
With reference to the maximum penalties referred to in the section, it should be noted that the conduct involved in the present case occurred before the current levels of penalty were fixed, and the appropriate maximum penalties for the purposes of this matter are $250,000 in respect of bodies corporate and $50,000 in respect of other persons. It should also be noted that by virtue of s. 78 the conduct in question, though attracting these penalties, is not criminal.
The case law makes it plain that, while there are many matters to which the court must give attention, the imposition of penalties under s. 76 in respect of a contravention of Part IV of the Trade Practices Act was provided for by the legislature, and must be carried out by the courts, so as to secure, so far as possible, compliance with the provisions of Part IV outlawing anti-competitive conduct. Parliament has thought those provisions to be greatly in the public interest. Penalties are not designed to express outrage; but they certainly should not be in an amount suggesting a weak tolerance of defiance of the law. The purpose of penalties imposed under s. 76 is that the provisions of the Act shall be adhered to in commerce and industry. It follows that a serious, deliberate, and systematic course of conduct contrary to the requirements of the Act must generally be met by really severe penalties. Especially must that be so where the senior management of a large company is involved. This approach to the task of assessing penalties was described by French J. in Trade Practices Commission v. CSR Limited (1991) ATPR 52,135 at 52,152 as involving the "primacy of the deterrent purpose in the imposition of penalty". He mentioned (at 52,153) the judgment of Smithers J. in Trade Practices Commission v. Stihl Chain Saws (Aust) Pty Ltd (1978) ATPR 17,882 at 17,896, a passage which has been frequently cited. There, Smithers J. said that a penalty
"should be sufficiently high to have a deterrent quality, and it should be kept in mind that the Act operates in a commercial environment where deterrence of those minded to contravene its provisions is not likely to be achieved by penalties which are not realistic. It should reflect the will of Parliament that the commercial standards laid down in the Act must be observed, but not be so high as to be oppressive."
The requirement to enforce observance of the policy of the Trade Practices Act was also emphasized by Toohey J. in Trade Practices Commission v. Mobil Oil Australia Ltd (1984) 4 FCR 296 at 297-298. At 298, his Honour said:
"The penalty should be such as to deter not only the particular offender but others who may be disposed to engage in prohibited conduct of a similar kind. ... Clearly much depends on the deliberateness of the offender's conduct, the extent to which resale price maintenance [the contravention there involved] has been carried on and the damage caused to anyone by that conduct. At the same time one must not lose sight of the fact that s 76 of the Act is not directly concerned with compensation; that is the role of s 82. There is the wider public interest in ensuring that the provisions of the Act are observed."
In his recent decision in Trade Practices Commission v. Axive Pty Ltd (supra, at 34), Sheppard J. drew attention to the importance that Parliament appeared to have ascribed to deterrence when the size of the penalties was increased. In Trade Practices Commission v. Prestige Motors Pty Ltd (unreported, Lee J., 18 November 1994), Lee J. said (at 15) that "the particular facts of each case must determine the appropriate penalty having regard to the object to be served by s. 76, namely, to promote competitive conduct in trade or commerce by use of penalties sufficient to deter acts that would tend to be destructive of such competition". And again (at 16) he said:
"The principal purpose of s. 76 is to underline the seriousness of Parliament's intention that corporations engaged in trade or commerce adhere to the standards set out in the Act and to secure that adherence by providing for the exaction of penalties sufficient to deter a trader from contravening the Act and from taking the risk of being ordered to pay such a penalty."
This approach by Judges of this Court to the penal provisions of the Trade Practices Act is consistent with the view expressed by Kitto J. concerning the offences created by Customs laws in L. Vogel and Son Pty Limited v. Anderson, Minister of State for Customs and Excise for the Commonwealth of Australia (1968) 120 CLR 157 at 164, where he said: