(a) Is it determinative that the company was not incorporated at the time of the representations?
40 The primary judge found that whilst the company had not been established when the representations were made, this fact did not detract from such statements possessing the requisite character of being 'in trade or commerce' for the purposes of the Fair Trading Act. His Honour referred to the decision of the High Court in Houghton v Arms (2006) 225 CLR 553 wherein the High Court considered whether employees of a corporation were personally liable for representations made by them even though those employees were not engaged in such activity themselves. Significantly, his Honour referred to the findings of the High Court at [34]:
Moreover, in his judgment in Concrete Constructions, Toohey J emphasised that, while in most cases, the focus would be on the nature of the business of the party making the representation, s 52 was not so limited; in particular, the section did not, in terms, refer to the trade or commerce of any particular corporation. Accordingly, statements made by a person not himself or herself engaged in trade or commerce may answer the statutory expression if, for example, they are designed to encourage others to invest, or to continue investments, in a particular trading entity. [Footnotes omitted]
41 The test to be applied in respect of the phrase 'in trade or commerce' in s 52 of the TPA was definitively stated by the High Court in Concrete Constructions. Paragraph [34] of Houghton v Arms serves to refine the observations of the High Court regarding statements that will properly answer the description of being 'in trade or commerce'. Such decision reinforces the fact that the statement, in order to be actionable, need not be made by one who is engaged in trade or commerce. The decision serves to illuminate the very issue upon which the appellant relies upon in this appeal.
42 The appellant had owned and leased a houseboat prior to his association with the respondent. This fact was not of itself a reason why his Honour found that the statements were made in trade or commerce. However, the representations were made for the express purpose of encouraging the respondent to make investments and contributions in the marina business and the primary judge took into consideration the fact that the appellant's business, namely the letting of a houseboat, would be operated in conjunction with the marina business. Further, the primary judge found that the raising of the finance by the company bore a direct relationship to its commercial and trading activities. Accordingly, the statements made at that preparatory stage were statements in trade or commerce, and his Honour relied upon the decision of the majority in Hearn v O'Rourke in support of this conclusion.
43 In Concrete Constructions the majority of the High Court at 604 said:
What the section [i.e. s 52 of the TPA] is concerned with is the conduct of a corporation towards persons, be they consumers or not, with whom it (or those whose interests it represents or is seeking to promote) has or may have dealings in the course of those activities or transactions which, of their nature, bear a trading or commercial character. Such conduct includes, of course, promotional activities in relation to, or for the purposes of, the supply of goods or services to actual or potential consumers, be they identified persons or merely an unidentifiable section of the public.
44 The above extract, together the observations of the High Court decision in Houghton v Arms at [34], establishes that the person who makes the representation need not be engaged in trade or commerce at the actual time when the representations are made. Rather the inquiry is whether the representations were made in such context and in such circumstances as to render them statements having a commercial character. That character will include statements directed to the undertaking of a commercial enterprise including the establishment, financing and operation of that enterprise.
45 As Deane J observed in Re Ku-ring-gai Co-Operative Building Society (No 12) Ltd (1978) 22 ALR 621 at 648-649 the words 'trade' and 'commerce' are 'clearly of the widest import'. Significantly his Honour said at 649:
They are not restricted to dealings or communications which can properly be described as being at arm's length in the sense that they are within open markets or between strangers or have a dominant objective of profit-making.
46 It is also useful to observe that in Coyne v Calabro (No 5) [2010] NSWSC 694 White J in the Supreme Court of NSW found that certain statements by vendors of the property were not misleading or deceptive or were likely to mislead or deceive within the meaning of s 42 of the Fair Trading Act 1987 (NSW). However, his Honour observed at [89] that had it been necessary to determine the issue, the sale and purchase of the property was a business project which involved the purchasers using a firm associated with the vendor to undertake construction on the site. In those circumstances his Honour considered that such a venture fell within the definition of trade or commerce.
47 In the present circumstances it is apparent that the same considerations apply. It was pivotal to his Honour's decision that the representation fell within trade or commerce, in that they related to conduct of a business, of its financing and of its operation, even though the business had not yet commenced in the name of the company.
48 The observations of White J in Coyne v Calabro (No 5) are consistent with the findings of the primary judge. The transaction proposed by the appellant to the respondent involved the respondent raising substantial finance for the proposed marina business; the representations related to financial contributions to be made by each party and directly concerned the proposed operation of the business. The representations included those relating to commissions and hiring fees earned by houseboats owned by him for bookings that were to be made through the company. They had all the character of trade and commerce necessary to satisfy the requisite definition.
49 In these circumstances it is immaterial that the company did not exist at the time that the representations were made. Rather, what must be addressed is the broader consideration of the nature of the representations being made.