"However, in relation to the assessment of
damages for deceit, this approach has been
firmly rejected. In an old case, Twycross v
Grant (1877) 2 CPD 469, Cockburn CJ discussed
at some length the argument that a plaintiff
should be allowed to recover the whole of the
losses sustained by him as a result of
entering into the transaction. At pp 544-545
he rejected the argument, drawing a
distinction between a loss occasioned by a
latent defect at the time of purchase and a
loss from a supervening cause:
'If a man is induced by misrepresentation
to buy an article, and while it is still
in his possession, it becomes destroyed
or damaged, he can only recover the
difference between the value as
represented and the real value at the
time he bought. He cannot add to it any
further deterioration which has arisen
from some other supervening cause. If a
man buys a horse, as a racehorse, on the
false representation that it has won some
great race, while in reality it is a
horse of very inferior speed, and he pays
ten or twenty times as much as the horse
is worth, and after the buyer has got the
animal home it dies of some latent
disease inherent in its system at the
time he bought it, he may claim the
entire price he gave; the horse was by
reason of the latent mischief worthless
when he bought; but if it catches some
disease and dies, the buyer cannot claim
the entire value of the horse, which he
is no longer in a condition to restore,
but only the difference between the price
he gave and the real value at the time he
bought.'
The principles stated by Cockburn CJ were
applied by Dixon J in Potts v Miller (1940) 64
CLR 282 at pp 297-299, his Honour commenting
at p 298:
'This reasoning makes it necessary to
distinguish between the kinds of cause
occasioning the deterioration or
diminution in value. If the cause is
inherent in the thing itself, then its
existence should be taken into account in
arriving at the real value of the shares
or other things at the time of the
purchase. If the cause be 'independent,'
'extrinsic,' 'supervening' or
'accidental,' then the additional loss is
not the consequence of the inducement.'
Doyle v Olby (Ironmongers) Ltd [1969] EWCA Civ 2; (1969) 2 QB 158
was a fraud case in which the plaintiff was
induced to buy a business by the
misrepresentations of the defendant. Lord
Denning MR at p 166 referred to a statement
made by Lord Atkin in Clark v Urquhart (1930)
AC 28 at pp 67-68 that, in an action in
deceit, damages were 'based on the actual
damage directly flowing from the fraudulent
inducement'. He applied this principle so as
to award to Mr Doyle damages compensating him
for all the losses which he had sustained in
the operation of the business, saying at
p 167:
'The defendant is bound to make reparation
for all the actual damages directly
flowing from the fraudulent inducement.
The person who has been defrauded is
entitled to say:
'I would not have entered into this
bargain at all but for your
representation. Owing to your
fraud, I have not only lost all the
money I paid you, but, what is more,
I have been put to a large amount of
extra expense as well and suffered
this or that extra damages.'
All such damages can be recovered: and it
does not lie in the mouth of the
fraudulent person to say that they could
not reasonably have been foreseen. For
instance, in this very case Mr Doyle has
not only lost the money which he paid for
the business, which he would never have
done if there had been no fraud: he put
all that money in and lost it; but also
he has been put to the expense and loss
in trying to run a business which has
turned out to be a disaster for him. He
is entitled to damages for all his loss,
subject, of course to giving credit for
any benefit that he has received.'
This passage was cited with approval in the
judgment of the Full High Court of Australia
in South Australia v Johnson (1981) 42 ALR 161
at p 170.
The formula 'loss flowing directly from the
fraudulent inducement' was adopted in the High
Court in Gould v Vaggelas (1985) 157 CLR 215.
Gibbs CJ, at p 220, pointed out that, in an
action of deceit concerning a purchase, the
measure of damages usually applicable is the
difference between the real value of the
property at the time of purchase and what the
plaintiff paid for it. But his Honour went on
to say that this was only a special
application of the general principle that a
plaintiff is entitled to recover as damages a
sum representing the prejudice or disadvantage
which he has suffered in consequence of his
altering his position under the inducement of
the fraudulent misrepresentations made by the
defendants. 'In other words, the general
principle is that the plaintiff is to be put,
so far as possible, in the position he would
have been in if he had not acted on the
fraudulent inducement'. Wilson J, at p 242,
referred to the use of the phrase 'the value
of the property acquired' in South Australia v
Johnson 'as taking account of consequential
losses provided (and it is an important
proviso) that they flowed directly from the
fraudulent inducement'. Brennan J discussed
the measure of damages at pp 254-255,
concluding with the proposition that 'damages
are limited to those that flow directly from
the fraudulent inducement'. Dawson J put the
matter in slightly different words at p 267
saying that 'for a loss to be recoverable it
must be clear that it is suffered as a direct
consequence of the deceit and is not referable
to something else such as the purchaser's
ineptitude in the conduct of the business'.
In both Doyle and Gould the whole of the
losses proved by the plaintiffs were allowed
as damages. But in each case the relevant
representations related to matters fundamental
to the profitable operation of the business:
the level of income and of expenses. The
losses were caused by inherent characteristics
of the business in relation to which
misrepresentations were made. In the present
case the trading losses, except to the extent
that they have been increased by the loss of
the bar stools, have been occasioned by
factors in connection with which there was no
misrepresentation. This is an important
distinction which makes it impossible directly
to apply Doyle or Gould so as to allow
recovery of all the trading losses incurred by
the applicant."