64 In this case, DWS did not, at the time the agreement was entered into (or indeed at any stage), propose to develop goodwill around Pickett or other individual consultants or the services they were to and did provide. Rather, the evidence establishes that DWS at all times promoted and directed its marketing and advertising skills to the enhancement of the goodwill of the DWS name and presence. Where DWS was to provide individual consultants to clients as was contemplated in the case of Pickett and others, it did so with the intention of enhancing its presence and share of work from that client, rather than making or promoting Pickett or other individual consultants as the "human face" of its business. The services that DWS was to provide were and still are project based and the duration of the projects would vary in duration and intensity. Further, it was contemplated that from time to time Pickett and other employees would not only move from completed job to new job, but also, where required, between jobs. The focus was on the deliverables being provided by DWS on the basis of a project manager and team approach and it cannot be said that it was contemplated that an employee of DWS would be regarded as interchangeable with DWS or one and the same or indeed the human face of DWS. A degree of flexibility in relation to the movement of the employee was required. All this was known and contemplated as at the time of the Employment Agreement.