THE PLEADED CASE
56 Much of the argument revolved around the form of the Further Amended Application and Further Amended Statement of Claim filed by the applicants pursuant to leave granted by the primary Judge on 1 September 1999. It is therefore necessary to consider the terms of those documents in some detail. For convenience I refer to them, respectively, simply as the application and statement of claim.
57 The statement of claim commences by defining some key terms. A reference to "the cigarettes" is said to be a reference to "cigarettes manufactured in Australia and/or distributed in Australia by one or other of the Respondents, as defined in paragraph 5". This definition suggests that the expression "the cigarettes" is intended to refer to cigarettes manufactured or distributed by any one of the respondents.
58 The expression "relevant period" is defined to mean the period from January 1960 to 16 April 1999. The latter is the date the proceedings were instituted. The significance of January 1960 is not clear. However, that date is some fourteen years before the commencement of the TP Act (which commenced on 1 October 1974) and nearly forty years prior to the institution of proceedings.
59 Paragraph 1 of the statement of claim identifies the represented group in the same terms as the application:
"1. The Applicants sue for themselves and as representing all persons:
(a) who suffer (and have been medically diagnosed as suffering) from one or more of the following diseases:
cancer of the lung, cancer of the larynx, cancer of the pharynx, cancer of the tongue, cancer of the oesophagus, emphysema, chronic airflow obstruction, peripheral vascular disease, coronary vascular disease and/or cerebral vascular disease ('smoking related disease') and
(b) who, after 1 October 1974, smoked the cigarettes and who after 1 October 1974, began, continued, or failed to quit such smoking wholly or partly because of:
(i) the conduct of any one or more of the respondents in advertising, marketing and/or promoting the cigarettes as enhancing life and the enjoyment of life; and/or
(ii) the conduct of any one or more of the respondents in advertising, marketing or promoting the cigarettes as
(1) healthy, or healthier than other cigarettes; and/or
(2) safe to smoke, or safer to smoke than other cigarettes; and/or
(iii) The conduct of any one or more of the respondents in making or causing to be made public statements
(1) denying that there existed any or any reliable evidence linking cigarette smoking to any risk to health, and in particular to smoking related disease;
(2) casting doubt on evidence or reports linking cigarette smoking to any risk to health and in particular to smoking related disease;
(3) denying that there existed any or any reliable evidence that the nicotine contained in cigarettes was addictive; and/or
(iv) The absence or inadequacy of warnings about the risks associated with smoking the cigarettes; and
(c) whose condition;
(i) first manifested clinically observable symptoms between 16 April 1996 and 16 April 1999; and
(ii) was caused in whole or in part by the person smoking the cigarettes; and
(d) who are present in Australia at any time during the month of September 1999 ('the represented persons')."
60 The respondents made many criticisms of this formulation. It is unnecessary to consider the criticisms at this point. However, it should be noted that par 1(c)(i) is intended to address the three year limitation period imposed by s 82(2) of the TP Act for actions for loss or damage by conduct in contravention of s 52. The applicants' contention is that the cause of action of each group member against the respondents accrued when he or she first manifested clinically observable symptoms of one of the ten specified smoking related diseases. The respondents contended that if any group member had a cause of action, it accrued when he or she suffered any injury beyond that which could be regarded as negligible, regardless of whether the group member was or could have been aware of the injury: Cartledge v E Jopling & Sons Ltd [1963] AC 758, at 771-772. They contended, therefore, that par 1(c)(i) had been drafted on the basis of a misconception as to the applicable legal principle.
61 It should also be noted that par 1(c)(ii) of the statement of claim limits the represented group to persons whose condition "was caused in whole or in part by the person smoking the cigarettes". In view of the definition of "the cigarettes" this seems to have been intended to embrace persons whose condition was caused by smoking cigarettes manufactured or distributed by any one or more of the respondents.
62 The application identifies, in an endeavour to comply with s 33H(1)(c) of the Federal Court Act, the following questions of law or fact common to the claim of the applicants and the group members:
"(a) Whether as a matter of fact smoking the cigarettes causes smoking related disease;
(b) Whether as a matter of fact smoking the cigarettes increases the risk of contracting smoking related disease;
(c) Whether, as a matter of fact the Respondents individually, and/or collectively possessed the knowledge referred to in paragraphs 11 and 12 of the Further Amended Statement of Claim;
(d) Whether, as a matter of fact, nicotine has the properties and consequences pleaded in paragraph 8 of the Further Amended Statement of Claim;
(e) Whether, as a matter of fact, the Respondents individually and/or collectively conducted themselves as alleged in paragraph 14 of the Further Amended Statement of Claim, and whether each Respondent was aware of the conduct of the other Respondents as pleaded in paragraph 20 of the Further Amended Statement of Claim;
(f) Whether, as a matter of law and fact, the conduct of the Respondents referred to in paragraph 14 of the Further Amended Statement of Claim was misleading or deceptive or likely to mislead or deceive as alleged in paragraph 17 of the Further Amended Statement of Claim;
(g) Whether, as a matter of law and fact, the Respondents aided and abetted or were directly or indirectly knowingly concerned in any of the misleading and deceptive conduct of any of the other Respondents referred to in paragraphs 16 and 17 of the Further Amended Statement of Claim;
(h) Whether, as a matter of law and fact, the Respondents owed the duty of care referred to in paragraph 21 of the Further Amended Statement of Claim;
(i) Whether, as a matter of law and fact, the Respondents breached the said duty of care as alleged in paragraph 23 of the Further Amended Statement of Claim."
63 Paragraph 5 of the statement of claim pleads that during the relevant period (1960 to April 1999) each of the respondents manufactured and/or distributed for sale to consumers within Australia, including the class members:
"cigarettes, which each of the Respondents, intended and knew would be smoked by consumers including the class members in the condition in which they were sold ('the cigarettes')."
The particulars to par 5 identify cigarette brands manufactured or distributed by each respondent.
64 Paragraph 5 then says that a reference hereafter to "the cigarettes" in relation to a respondent is a reference "to the cigarettes manufactured and/or distributed for sale by that Respondent". It will be seen immediately that this definition is inconsistent with that at the commencement of the statement of claim. Mr Nettle acknowledged the inconsistency and at one point foreshadowed an application to excise the definition in par 5. He did not, however, proceed with the application.
65 Paragraph 6 pleads that during the relevant period smoking "the cigarettes" caused smoking related disease and created a material increase in the risk of smokers contracting such a disease. It is then said that the cigarettes contained the addictive substance nicotine (pars 7, 8) and that as a consequence of smoking the cigarettes the class members inhaled nicotine (pars 9, 10).
66 The statement of claim alleges that during the relevant period each of the respondents
· knew or ought to have known the addictive qualities of nicotine (par 11);
· knew or ought to have known that smoking the cigarettes caused smoking related disease and increased the risk of contracting such disease (par 12).
67 The applicants then plead that
"[d]uring the relevant period, the class members smoked the cigarettes" (par 13).
Particulars provided in respect of each of the named applicants specifies the particular brands of cigarettes he or she smoked during the relevant period. As might be expected, not all applicants smoked cigarettes manufactured by all respondents, although some claimed to have done so.
68 Paragraph 14 pleads conduct engaged in by each of the respondents. It should be set out at length:
"14. During the relevant period, each of the Respondents engaged in conduct promoting the benefits and pleasures of smoking and denying or minimising the risks associated with smoking, the purpose of which was to encourage consumers including the class members to smoke the cigarettes ('the conduct'). The conduct comprised the following elements:
14(A) Each of the Respondents advertised, marketed and promoted the cigarettes as enhancing life and enjoyment of life of consumers of the cigarettes.
…
14(B) Each of the Respondents advertised, marketed and promoted certain brands of the cigarettes as:
(i) Healthy, or healthier than other cigarettes and/or;
(ii) safe to smoke, or safer to smoke than other cigarettes.
…
14(C) Each of the Respondents made, and/or caused to be made, public statements:
(i) denying that there existed any or any reliable evidence linking cigarette smoking to any risk to health, and in particular to smoking related disease;
(ii) casting doubt on evidence or reports linking cigarette smoking to any risk to health and in particular to smoking related disease;
(iii) denying that there existed any or any reliable evidence that the nicotine contained in cigarettes was addictive.
…
14(D) Each of the Respondents lobbied governments in the various States and Territories of Australia and the Commonwealth Government;
(i) not to restrict the advertising marketing, promotion and sale of cigarettes;
(ii) not to require the placement of warnings as to health risks associated with smoking on cigarette packets and on, or in, cigarette advertising;
(iii) to require warnings of health risks associated with smoking which were to be placed upon cigarette packets and/or in or on cigarette advertising:
(a) to be as small, brief and/or unobtrusive as possible;
(b) not to specify that particular diseases are, or can be caused by smoking;
(c) not to contain adequate information about the risk of lung cancer associated with smoking of which the Respondents, and each of them, were aware;
(d) not to contain any warning of the effect of nicotine, as described in paragraph 8 hereof;
with the result that:
(i) the restrictions on advertising marketing, promotion and sale of cigarettes were introduced later, and were less substantial than would have been the case without the lobbying; and
(ii) the requirements to place warnings as to health risks associated with smoking on cigarette packets and on, or in, cigarette advertising were introduced later, and were less substantial than would have been the case without the lobbying.
…
14(E) Each of the Respondents intentionally remained silent about and/or concealed the knowledge referred to in paragraphs 11 and 12.
14(F) Each of the Respondents took steps to maximise the effect of the conduct pleaded in paragraphs 14(A) to 14(E) and to maximise the opportunities and occasions on which, and the likelihood that, persons including the class members would be induced and/or persuaded to begin and/or continue to smoke the cigarettes."
69 Paragraph 15 is extraordinarily wide in scope. It pleads that the class members (who were said in argument to amount to some thousands of people):
"were influenced by the conduct:
(a) directly, in that they:
(i) saw and/or
(ii) heard and/or
(iii) were aware of
the conduct and/or
(b) indirectly, in that they were influenced by others who saw and/or heard and/or were made aware of the conduct
and by reason of the conduct
(i) began to smoke the cigarettes and/or
(ii) continued to smoke the cigarettes and/or
(iii) failed to quite smoking the cigarettes."
It will be recalled that the "conduct" is defined by par 14 to mean the conduct described in that paragraph by each of the respondents during the thirty-nine year period from 1960 to 1999.
70 The applicants' claims under the TP Act are pleaded in pars 16 to 20 of the statement of claim. Paragraph 16 is as follows:
"16. Between 1 October 1974 and 16 April 1999 each of the Respondents engaged in the conduct referred to in paragraph 14 above in trade or commerce."
The effect of par 16, so far as the TP Act claim is concerned, is to limit the relevant conduct of each of the respondents to a period of twenty five years, commencing on the date the TP
Act came into force.
71 Paragraph 17 alleges that the conduct in par 14 (Mr Nettle said this was a mistake and the reference should have been to par 16) was misleading or deceptive or likely to mislead or deceive smokers or potential smokers including the class members because:
"(a) smoking the cigarettes causes smoking related disease; and
(b) people who smoked the cigarettes, including the class members, had as a consequence of such smoking a material increase in their risk of contracting smoking related disease; and
(c) During the relevant period the cigarettes contained nicotine which is addictive in that when inhaled as a consequence of smoking:
(i) it creates an enduring need in cigarette smokers to continue smoking; and
(ii) the capacity of cigarette smokers to cease or reduce their smoking is impaired; and
(d) The Respondents manufactured and/or distributed the cigarettes with knowledge of the matters referred to in subparagraphs (a) to (c) above."
The expression "the cigarettes" presumably refers to cigarettes manufactured or distributed by one or other of the respondents.
72 Paragraph 18 mirrors par 15. It provides as follows:
"The misleading and/or deceptive conduct referred to in paragraph 16 and 17 hereof caused the class members to:
(a) begin to smoke the cigarettes; and/or
(b) continue to smoke the cigarettes; and/or
(c) fail to quit smoking the cigarettes."
73 Again the reference to conduct is presumably intended to refer to conduct between 1974 and 1999. It will be noted that par 18 does not make clear whether it is referring to the totality of the allegedly misleading or deceptive conduct, or a portion of that conduct, as the causative element inducing the class member to act or refrain from acting in the specified manner.
74 Paragraph 19 pleads that as a consequence of the matters referred to in par 18, the class members have suffered personal injury, loss and damage. The particulars identify that loss or damage as pain, suffering, loss of enjoyment of life and loss of expectation of life as a consequence of contracting one of the smoking related diseases. Thus the loss or damage pleaded flows from the group members having smoked cigarettes manufactured or distributed by one or other (or perhaps all) of the respondents.
75 Paragraph 20, which attracted considerable discussion in oral argument, incorporates the terms of s 75B of the TP Act. It pleads as follows:
"20. Further, or in the alternative, between 1 October 1974 and 16 April 1999,
(a) With knowledge of the matters referred to in paragraphs 6 to 10 the Respondents and each of them intentionally engaged in the conduct referred to in paragraph 14;
(b) Each Respondent knew that the other Respondents were engaged in the conduct referred to in paragraph 14;
(c) By reason of their knowledge referred to in (a) and (b) hereof, each of the Respondents knew that the conduct of the other Respondents was misleading or deceptive or likely to mislead or deceive smokers and potential smokers;
(d) Each Respondent knew that its own conduct, referred to in paragraph 16 assisted, aided and/or abetted the conduct of the other Respondents referred to in paragraph 14
and each of the Respondents thereby aided and abetted, or was directly or indirectly, knowingly concerned in or party to the contravention by each other Respondent of section 52 of the Trade Practice Act."
(This paragraph continues the confusing practice of referring to par 14, when what is apparently intended is a reference to the limiting effect of par 16).
76 The particulars to par 20 are contained in Schedules C and D to the statement of claim and thus cover some of the same ground as the particulars to par 14. The Schedules identify
· statements attributed to each of the respondents separately;
· statements (from 1964 onwards) attributed to two or all of the respondents jointly (as with a joint announcement in 1969 of the establishment of an Australian Tobacco Research Foundation);
· activities allegedly undertaken by each respondent (such as internal memoranda describing lobbying and political activities); and
· activities allegedly undertaken by two or all respondents jointly (such as reports published by the Tobacco Institute of Australia).
77 The negligence claim is pleaded in pars 21 to 25. Paragraph 21 pleads that by reason, inter alia, of the matters in pars 6 to 13 of which the respondents knew or ought to have known, each owed a duty of care to the class members to ensure that they knew and appreciated the risk of contracting smoking related disease. It is then alleged that each of the respondents was aware during the relevant period that its conduct referred to in par 14 would cause smokers or prospective smokers to begin or continue to smoke or to fail to quit smoking (par 22).
78 Breach of duty is pleaded in par 23. It is alleged that each of the respondents, during the relevant period (1960-1999) in engaging in the conduct pleaded in par 14, failed to take reasonable steps to ensure that class members appreciated the risk of contracting smoking-related disease or the effect of nicotine.
79 Paragraph 24 pleads an alternative case of joint liability for the breaches of duty alleged in par 23. It is said that each of the respondents is jointly liable in that:
"(a) they acted jointly in:
(i) seeking to deny the connection between smoking and the risks referred to in paragraph 6;
(ii) seeking not to reveal, and to contradict, the knowledge referred to in paragraphs 11 and 12;
(iii) preventing the dissemination of information which would discourage the smoking of cigarettes;
("the industry conduct")
(b) the industry conduct was engaged in for the common purpose of preventing the dissemination of information which would discourage the smoking of cigarettes; and
(c) the industry conduct assisted the furtherance of the said breaches."
80 The particulars to par 24 are as follows:
"The fact that the Respondents acted jointly for the purposes stated is both express and to be implied. Insofar as it is express, it consists in the joint conduct referred to in Schedules C and D. Insofar as it is to be implied, it is to be implied from the fact that each of the Respondents had the knowledge and engaged in the conduct referred to in paragraph 14 knowing that each other Respondent was engaged in the conduct. The conduct of each Respondent referred to in sub paragraphs 14(C), 14(D), 14(E) and 14(F) advanced the interest of all Respondents. Further, the Respondents combined to form the Tobacco Institute of Australia and funded its activities, which activities were designed to advance the interests of all Respondents in relation to the conduct. Further, from time to time, the Respondents formed and funded the activities of other industry committees which had the purpose of advancing the interests of all Respondents in relation to the conduct."
81 It is then alleged that the breaches of duty pleaded in par 23, or each or some of them, caused or materially contributed to the class members starting or continuing to smoke the cigarettes, or failing to quite smoking the cigarettes. This is said to have materially contributed to the injuries, loss or damage suffered by them (par 25).
82 Finally, the statement of claim alleges that during the relevant period the respondents acted in continuing, deliberate and/or reckless disregard of the health and safety of class members (par 27).