Misleading Conduct
42Like reliance and causation, the characterisation of the defendant's impugned conduct as misleading or deceptive or as likely to mislead or deceiver, is also a question of fact. It requires consideration of the circumstances as a whole, including the knowledge, understanding, awareness and commercial sophistication of the plaintiff. The correct approach to the characterisation of conduct directed to identified individuals was stated by Gleeson CJ, Hayne and Heydon JJ in Butcher v Lachlan Elder Realty Pty Ltd (2004) 218 CLR 592 at [37] as follows:
The plaintiff must establish a causal link between the impugned conduct and the loss that is claimed. That depends on analysing the conduct of the defendant in relation to that plaintiff alone. So here it is necessary to consider the character of the particular conduct of the particular agent in relation to the particular purchasers, bearing in mind what matters of fact each knew about the other as a result of the nature of their dealings and the conversations between them, or which each may be taken to have known.
(emphasis added)
43A contemporaneous disclaimer by the defendant, and a formal acknowledgment of that disclaimer by the plaintiff - as in this case - are features that may be relevant to the characterisation of the impugned conduct as misleading: Campbell v Back Office Investments at [29]; Butcher v Lachlan Elder Realty Pty Ltd at [39]. They tend to indicate, absent other factors, that it may not be appropriate, reasonable or fair to characterise the impugned conduct as misleading or deceptive or likely to mislead or deceive.
44Even putting aside that consideration, which tends to overlap with the considerations relevant to reliance and causation, and would be sufficient by itself to defeat the plaintiff's contention that the defendant's conduct was misleading or deceptive to him, I am not satisfied that there was anything objectively misleading in the statements contained in the Information Memorandum.
45To start with, I have already made clear that there was nothing in the Information Memorandum that amounted to a representation, express or implied, that the Black Stump business generally, or the particular restaurant business being carried on at the Campbelltown property, were successful, profitable or viable. Those conclusions simply do not follow from the statements in the Information Memorandum. At the least, they would not follow to any experienced commercial investor such as the plaintiff.
46However, if it were necessary to consider the detailed financial information, none of which was known or considered by the plaintiff, the evidence is clear. The unaudited financial reports for BSR for the years ended 30 June 2008 and 2009 were in evidence. They were prepared by Pitcher Partners, the accountants for BSR, and complied with Australian Accounting Standards AASB 1031 and 110. They contained the requisite signed directors' declarations and a signed compilation report by the accountants. They revealed the following:
(a)BSR earned a profit before depreciation in each year. The add back of $74,629 for depreciation in FY2008 produced a trading profit of $50,614. And the add back of $280,146 for depreciation in FY2009 produced a trading profit of $47,569. Even the Plaintiff agreed with this interpretation of the cash profit for FY2008.
(b)Having started its business from scratch during the course of FY2008 (Rouse Hill in March 2008, Campbelltown in May 2008) and then continued to expand during FY2009 (Wentworthville in August 2008), the gross revenue of the Black Stump business had increased significantly, growing from $1,308,019 in FY2008 to $4,312,005 in FY2009.
(c)Significant capital investment in property, plant and equipment had been made and had increased from $1,703,791 in FY2008 to $2,853,300 in FY2009.
(d)Other members of the Iris Group had provided loans to BSR to fund its expansion, with loans from associates having gone from $2,018,925 in FY2008 to $2,912,010 in FY2009.
(e)The directors of BSR in each of FY2008 and FY2009 had declared that it could pay its debts as and when they became due and payable.
47The plaintiff, of course, displayed no interest at the time of the transaction in investigating or considering any detailed aspect of BSR's financial and trading position. At the hearing his counsel sought to demonstrate the unprofitability of BSR and its three restaurants by selective reference to individual items in several documents described as 'trial balances'. These pieces of papers, of unproven provenance and unknown accuracy, carried little weight when compared to the signed financial reports. For all I know, they could have been drafts prepared by junior accounting staff on the basis of incomplete information - no one was able to inform me. Their probative value was insignificant and their evidentiary weight was insubstantial.
48Putting aside for the moment the effect of the disclaimers, qualifications and exclusions in both the Information Memorandum and the contract for sale of land on the characterisation of the defendant's conduct, the only issue of fact that caused me to pause was the contention that there was something objectively misleading about the statements in the Information Memorandum concerning 'expansion' and 'franchising'. The analysis of this issue requires me to consider carefully the evidence of Ramy Arnaout and to make an assessment of its honesty, reliability and credibility relating to those matters.