The finding made by the primary Judge (at [33]) was that Ms Culligan said that " [a]ny person could run the business on 20 hours per week ".
49 There is a substantial difference between a representation that one person can run a particular business on 20 hours per week and a representation that any person can run the business on 20 hours per week. As a matter of language, the first conveys to the representee (assuming no other factors bear on the message conveyed) that one person, acting alone, should be capable of running the business on 20 hours per week. The statement implies that whether a particular person in fact will be capable of doing so is likely to depend on his or her qualifications, experience and aptitude. By contrast a statement that any person could run a business on 20 hours per week, if interpreted literally, perhaps may convey a claim that any person, regardless of qualifications, experience and aptitude, can run the business on that part-time basis.
50 It follows that the representation found by his Honour to have been made by Ms Culligan does not correspond to the case pleaded by Aco in par 8(a) of the Statement of Claim. This, however, does not necessarily mean that the primary Judge should not have made the finding if the evidence supported it. It could be argued (although Mr Manousaridis did not make a submission to this effect), that a representation that anyone can run a business on 20 hours a week goes further than and therefore includes a representation that one person can run the business on 20 hours a week.
51 The difficulty with the finding in the terms made by the primary Judge, however, is that there was no evidence to support it. His Honour quoted (at [20]-[22]) the evidence of Mr Wallace and Mr D'Angelo as to what was said by Ms Culligan at the meeting of 28 October 2005:
"20. According to Mr Wallace, Mr D'Angelo asked Ms Culligan, 'How many hours do you put into the business?' She replied:
'I do it along with other publications: Unigrad, Univac and The Recruiter. I probably put in 2 days at the most into Impulse each week and the rest of my time I put into the other publications.'
21. According to Mr D'Angelo, Ms Culligan said:
'One person can run this publication on 20 hours per week or less … I run the business myself while doing the other three publications.'
22. Mr D'Angelo also stated that he asked Ms Culligan, 'What other expenses are there?' to which she replied:
'There are none. I run the business in house with Unimail paying the rent'".
52 It will be seen from these extracts that Ms Culligan was asked about what she was doing at the time of the conversation. She replied, truthfully on the findings made by the primary Judge, that she put in two days a week and that one person could run the publication on 20 hours a week. She said nothing, even on the accounts given by Messrs D'Angelo and Wallace, that could have been construed by them as suggesting that any person could run the business on 20 hours per week. On the evidence, Ms Culligan was simply not asked at this meeting for her views as to what training or experience was required to run the business in the same manner as she had. Nor was she asked whether a person of Mr Wallace's background could do so.
53 As we have noted, the question of whether a person engaged in misleading or deceptive conduct is not necessarily answered by asking whether someone was in fact misled. It is nonetheless of some importance that Mr Wallace did not understand Ms Culligan to represent that any person could run the Impulse business on 20 hours, as his cross-examination shows:
"Q. You understood that Ms Culligan indicated that she thought she could do it or that she did it in two days a week correct?
A. Yes.
Q. You understood when she said that, that she wasn't giving a warranty that anyone could do it in two days a week was she?
A. Yes.
…
Q. Yes? She wasn't guaranteeing that anyone could do it in two days a week was she?
A. No she was explaining what she was doing.
Q. You didn't think that was a guarantee that anyone could do it in two days a week did you?
A. No I didn't think it was a guarantee."
54 For these reasons, in our opinion, his Honour's finding that Ms Culligan represented at the October Meeting that any person could run the Impulse business on 20 hours a week cannot be sustained.
55 The primary Judge also found that Ms Culligan said that she had been running the business by putting in two days at most a week and that there were no expenses other than those disclosed. Mr Manousaridis frankly accepted that this finding did not correspond to any representation pleaded by Aco. This concession was correctly made, as there was nothing in par 8 of the Statement of Claim alleging that any representation was made at the October 2005 meeting about expenses that had been incurred by the Impulse business.
56 In any event, there was no basis for the finding insofar as it related to expenses. Mr D'Angelo claimed in his affidavit that he had asked Ms Culligan at the October Meeting about expenses. However, in cross-examination he admitted that he had mistakenly assumed when preparing his affidavit that he had received the costs break-up document before the meeting. He also accepted that he had probably asked about expenses at the November Meeting, not the October Meeting.
57 Mr Manousaridis applied at the hearing of the appeal to amend par 8(d) of the Statement of Claim to include a reference to the representation relating to expenses found by his Honour to have been made at the October meeting. Quite apart from the other difficulties confronting an application to amend at this stage of the proceedings, the amendment would be futile. As we have explained, there was simply no evidence to support a finding in terms of the proposed amendment.
58 The following conclusions should therefore be reached about the representations which the primary Judge found had been made at the October Meeting: