Orders Sought
19 Optus' motion moves the Court for orders, set out in amended notice dated 19 October 2010 and, with leave, filed in Court that day:
'1. That [Telstra] give discovery in accordance with the categories of discovery attached and marked "A", by such date as may be determined by the Court.
2. That subject to Order 3, the discovery referred to in Order 1 be limited to:
(a) the discovery of documents other than documents stored on electronic back up tapes;
(b) the discovery of documents for the period from November 1992 to December 2000 (inclusive).
3. That the limitations identified in Order 2(b) do not apply to the discovery by [Telstra] of:
(a) a copy of each Market Share Report not previously discovered or produced by [Telstra] in these proceedings;
(b) the following material identified at paragraph 30 of the Affidavit of Patricia Anne Henry sworn on 27 September 2010 [Ex A]:
(i) the approximately 35 boxes of documents identified at paragraph 30(a);
(ii) the approximately 10-15 boxes of documents identified at paragraph 30(b);
(iii) the approximately 177 boxes of documents identified at paragraph 30(c); and
(iv) the approximately 56 CDs, floppy discs and zip disks identified at paragraph 30(d).
4. That the issue of whether [Telstra] is to be required to give discovery of documents:
(a) stored on electronic back up tapes; or
(b) in respect of other date periods;
be reserved for later determination.
5. That [Telstra] file and serve an affidavit (or affidavits) providing full details of the matters set out in the schedule attached and marked "B" and annexing copies of documents recording or evidencing those matters, by such date as may be determined by the Court.
6. That [Telstra] pay [Optus'] costs of and incidental to this Notice of Motion.
7. Such further or other orders as the Court thinks fit.
"A"
…
CATEGORIES FOR DISCOVERY BY [TELSTRA]
(A) CATEGORIES RELATING TO BOTH DAMAGES AND ACCOUNT OF PROFITS
Documents relating to distribution and receipt of Market Share Reports
1 All documents which record or evidence the distribution or receipt by any person of the Market Share Reports.
2 Without limiting 1 above, all documents which refer to, record or evidence:
(a) the identities of persons to whom the Market Share Reports were sent or forwarded, or who received or read the Market Share Reports; and
(b) the positions held by, and the responsibilities of, the persons referred to in paragraph 2(a).
Documents relating to use of the market share reports
3 All documents which record or evidence the use of the Market Share Reports.
4 Without limiting 3 above, all documents which refer to, record or evidence:
(a) the purpose for which any person received a copy of a Market Share Report or the information contained within one or more of them;
(b) any consideration of, decision regarding, or discussion of a marketing plan or strategy, sales campaign or promotion which referred to, or had regard to, any information contained within one or more of the Market Share Reports in the period November 1992 to September 2003;
(c) the marketing campaigns developed or run by [Telstra] or on [Telstra's] behalf involving any person who had access to the Market Share Reports during the period from November 1992 to September 2003;
(d) any discussion within [Telstra] about Optus' STD or IDD offers, or [Telstra's] offers, during November 1992 to September 2003 which referred to, or had regard to, any information contained within one or more of the Market Share Reports, including but not limited to any discussions within [Telstra] relating to [Telstra's] $3 offer;
(e) internal communications or correspondence referring to the Market Share Reports within [Telstra] during the period November 1992 to September 2003, including but not limited to any discussion, comment, and/or analysis of any Market Share Report or its contents;
(f) the uses to which the Market Share Reports were put, including, but not limited to:
(i) notes, minutes and agendas of meetings where the Market Share Reports were referred to, relied upon, or informed the content of the matters discussed;
(ii) documents prepared by the recipients of the Market Share Reports which refer to or rely upon the information contained in the Market Share Reports;
(iii) documents recording or evidencing any use or reference made by the recipients of Market Share Reports set out in Schedule 1 to these categories (or any personnel reporting to them).
5 Without limiting 3 above, all documents which refer to, record or evidence:
(a) the value of the Traffic Information or the Market Share Reports;
(b) the usefulness of the Traffic Information or the Market Share Reports, including, but not limited to, the role of Traffic Information in marketing, promotion, selling or in undertaking customer traffic analysis;
(c) the significance of using the Traffic Information or the Market Share Reports;
(d) internal correspondence about the importance of the Traffic Information or the Market Share Reports or its impact on market share;
(e) any consideration, including in any report, of any limitations on the information contained in the Market Share Reports, including without limitation any consideration of the impact or effect of any limitations on the reliability, accuracy or use of the Market Share Reports; or
(f) any expert opinion/s on the above.
6 Without limiting 3 above, all documents recording or evidencing any analysis of the Market Share Reports.
7 Without limiting 3 above, all strategic plans, business plans, product plans, business unit plans or papers, board papers, budgets, forecasts, pricing guidelines, strategies, responses or proposals, or other documents which include references to, or were prepared having regard to, the Market Share Reports.
8 Without limiting 3 above, all documents which refer to, record or evidence:
(a) any analysis of an STD or IDD marketing campaign run by [Optus] in the period from November 1992 to September 2003 referred to or contained within the Market Share Reports or undertaken by any person having access to the Market Share Reports;
(b) what STD and IDD marketing campaigns were run by [Telstra] in the period from November 1992 to September 2003;
(c) how the marketing plans were designed/prepared;
(d) the purpose of each campaign, the reason why it was developed, and its intended or expected outcome;
(e) the results of each campaign, or which analyse or report on the results for each campaign (including the impact on churn);
(f) STD and IDD marketing and campaign budgets and measurements against expected outcomes for the period from November 1992 to September 2003;
(g) sales and marketing reports relating to the above campaigns.
9 Without limiting 3 above, all documents which refer to, record or evidence the impact the use of the Market Share Reports had on [Telstra's] pricing, product, promotion, sales, marketing, strategic or other business decisions, including, but not limited to, any analysis of [Optus'] marketing campaigns or the impact of the use of the Traffic Information by [Telstra] on [Optus] and strategic plans or other documents relating to any business unit within [Telstra] which include references to the Market Share Reports.
Market share reports not previously discovered
10 A copy of each Market Share Report not previously discovered or produced by [Telstra] in these proceedings.
[Footnote:] [Optus] notes that the previous discovery of market share reports by [Telstra] was limited to the date range of January 1997 to February 2000.
Documents relating to the consequences of use
11 All documents referring to, recording or evidencing:
(a) [Telstra's] expectations, plans, proposals, budgets or forecasts with respect to STD and/or IDD market shares (including in terms of number of customers, minutes of use, duration of calls, or estimated revenue) in the period from January 1992 to December 2003;
(b) any discussion, analysis, or report on actual STD and/or IDD market share, market share loss, or market share gain, or the defence or maintenance of market share, or other changes or trends in those markets (including in terms of number of customers, minutes of use, duration of calls, or estimated revenue) in the period from January 1992 to December 2003; or
(c) any discussion, reference to, analysis, or report on the anticipated or actual impact of the entrance of [Optus], and/or [Optus'] continued participation, in the telecommunications market on [Telstra] or on market share in the STD and/or IDD markets (including in terms of number of customers, minutes of use, duration of calls, or estimated revenue), including any discussion, reference to, report or analysis of the impact of the entrant of a competitor on an existing monopolist or market shares in any overseas market in the period from January 1992 to December 2003.
12 Churn reports relating to STD/domestic long distance or IDD/international long distance customers in the period from November 1992 to September 2003.
13 All documents which refer to, record or evidence any analysis of customer churn with respect to the STD or IDD markets in the period from November 1992 to September 2003, including any analysis of:
(a) the impact of marketing campaigns ([Optus'] and/or [Telstra's] campaigns) on customer churn; or
(b) the reasons why customers were churning.
14 All documents which record information about the churn of customers to [Telstra] during November 1992 to September 2003, such as:
(a) the number of customers;
(b) the type of customers;
(c) the STD and IDD calls those customers made, including the volume of calls and call details (including where to, where from, how long, what time of day, call type) and customer/call usage patterns; or
(d) the length of time the customer stayed with [Telstra].
15 All documents which refer to, record or evidence any analysis of or reasons why [Telstra's] or [Optus'] STD or IDD marketing campaigns were or were not successful.
16 All documents recording or evidencing the total size (including in terms of number of customers, minutes of use, duration of calls, estimated total revenue) of the STD and/or IDD markets in the period from January 1992 to December 2003.
17 All documents which record or evidence to what extent [Telstra] was able to arrest, prevent or reduce market share loss to [Optus], or to maintain or increase its own market share, with respect to the STD and/or IDD markets in the period from November 1992 to September 2003.
18 All documents which record or evidence the number, identity and call patterns of customers which had been STD or IDD service customers of [Optus] who became STD or IDD service customers of [Telstra] (either by use of the override code, or by transfer or churn, or by some other means) consequent upon any marketing campaign, promotion, sales strategy or other activity developed having regard to the Market Share Reports or by any person having access to the Market Share Reports in the period from November 1992 to September 2003.
19 All documents which record or evidence in the period from November 1992 to September 2003 the following:
(a) what [Telstra] paid for market research relating to the STD and/or IDD markets and/or customers using services in those markets;
(b) what information and details that market research included (including whether it included Traffic Information);
(c) the timeliness of that market research; and
(d) any attempts by [Telstra] to obtain better or more extensive market research relating to the STD and/or IDD markets and/or customers using services in those markets and the likely costs of doing so.
(B) CATEGORIES RELATING TO ACCOUNT OF PROFITS ONLY
20 All documents recording or evidencing any assessment or analysis of the incremental benefits to [Telstra] as a result of any increase in STD or IDD customers or call volumes.
21 All documents recording or evidencing any assessment or analysis of the financial impact or market share consequences for [Telstra] as a result of STD and/or IDD customers returning to, or remaining with, [Telstra] which had been, or may have been, customers of [Optus] in the period from November 1992 to September 2003.
22 All documents recording or evidencing any assessment or analysis of the growth or reduction in the size of the STD and/or IDD market (in terms of minutes of use, call duration or number of customers) in the period from November 1992 to September 2003 as a consequence of:
(a) the entrance of [Optus] into the STD and IDD markets;
(b) any STD or IDD marketing campaign run by [Optus]; or
(c) any STD or IDD marketing campaign which [Telstra] undertook after having regard to any Market Share Report.
23 All documents which record or evidence the profit made by [Telstra] (including documents which record or evidence the revenue generated and the costs or expenses incurred by [Telstra]) from the customers which had been STD or IDD service customers of [Optus] who became STD or IDD service customers of [Telstra] (either by use of the override code, or by transfer or churn or by some other means) consequent upon any marketing campaign, promotion, sales strategy or other activity developed having regard to the Market Share Reports or by any person having access to the Market Share Reports in the period from November 1992 to September 2003.
24 All documents which record or evidence the stimulation or growth in [Telstra's] STD or IDD services markets (including in terms of minutes of use or call durations) consequent upon any marketing campaign, promotion, sales strategy or other activity developed having regard to the Market Share Reports or by any person having access to the Market Share Reports in the period from November 1992 to September 2003.
25 All documents which record or evidence the profit made by [Telstra] (including documents which record or evidence the revenue generated and the costs or expenses incurred by [Telstra]) as a result of the stimulation or growth in [Telstra's] STD or IDD services markets (including in terms of minutes of use or call durations) consequent upon any marketing campaign, promotion, sales strategy or other activity developed having regard to the Market Share Reports or by any person having access to the Market Share Reports in the period from November 1992 to September 2003.
26 All documents which record or evidence the total revenue derived by [Telstra] from customers pre-selected to [Optus] for STD or IDD services as a result of those customers using the override function to take up an STD or IDD service of [Telstra].
27 All documents which record or evidence any analysis of the financial benefits of increasing or maintaining market share and/or call volumes in the STD or IDD market and/or the financial detriment in decreasing market share and/or call volumes in the STD or IDD market.
Definitions:
For the purposes of these categories for discovery, the following terms have the following meanings:
"All documents" includes, without limitation, letters, facsimiles, emails, file notes, diaries, memoranda, notes of telephone conversations, minutes, board papers.
"Document" has the same meaning as provided for in the Evidence Act 1995, namely:
"any record of information, and includes:
(a) anything on which there is writing, or
(b) anything on which there are marks, figures, symbols or perforations having a meaning for persons qualified to interpret them, or
(c) anything from which sounds, images or writings can be reproduced with or without the aid of anything else, or
(d) a map, plan, drawing or photograph."
"Market Share Reports":
(a) means each (including any one or more) of the STD/domestic long distance and/or IDD/international long distance market share report/s produced by [Telstra] during the period from November 1992 (being the date [Optus] commenced providing domestic and international long distance services) to September 2003; and
b) includes a reference to the Traffic Information contained in any such report.
"Traffic Information" has the same meaning as in paragraphs [8] and [9] of the reasons for judgment of Edmonds J dated 30 April 2009.
Notes:
1. [Telstra] is not required to discover any document which has already been discovered or produced by it in these proceedings (including the Expert Committee proceedings).
SCHEDULE 1 - Known recipients of Market Share Reports
(A) Frank Blount (CEO);
(B) Steven Burton (Market Forecasting & Analysis Team);
(C) Doug Campbell (Group Managing Director);
(D) Peter Campbell (Market Forecasting & Analysis Team);
(E) Anne-Maree Donoghue (Product Analyst, STD/IDD);
(F) Noel Eldridge (Planning Manager - Long Distance Portfolio);
(G) Peter Frueh;
(H) Alison Grant;
(I) Max Jennings (General Manager - Marketing OnAir);
(J) Amanda Lacaze;
(K) Neil Lambert (National Marketing Manager);
(L) Stuart Lee (Managing Director, Long Distance Products and Marketing);
(M) Michael Montalto (Corporate Secretary);
(N) Gerald Moriarty (Group Managing Director);
(0) Harvey Parker (Group Managing Director);
(P) Ted Pretty (Group Managing Director);
(Q) Brett Riley;
(R) Paul Rizzo (Group Managing Director);
(S) Michael Rocca;
(T) Janet Sayer (National General Manager);
(U) Ian Shiers (General Manager);
(V) Peter Shore (Managing Director);
(W) Dick Simpson (Group Managing Director);
(X) John Stanhope (Executive General Manager);
(Y) Ziggy Switkowski (Group Managing Director);
(Z) Graeme Ward (Director/Group Director/Group Managing Director);
(AA) Gilbert Warwick (Director);
(BB) Gillian Welshe (Director);
(CC) Chris Wilkinson (National General Manager);
(AD) Lindsay Yelland (Managing Director/Group Managing Director); and
(AE) any other business unit within [Telstra].
"B"
…
AFFIDAVIT(S) OF DISCLOSURE BY [TELSTRA]
[Telstra] is to file and serve an affidavit (or affidavits) providing full details of the matters set out below and annexing copies documents recording or evidencing those matters:
1 Each instance of use by or on behalf of [Telstra] of Market Share Reports for any of the following purposes:
(a) marketing, including considering and developing strategy for marketing, products or services of [Telstra] to existing or prospective customers;
(b) promoting, including considering and developing strategy for promoting, products or services of [Telstra] to existing or prospective customers;
(c) selling, including considering and developing strategy for selling, products or services of [Telstra] to existing or prospective customers;
(d) assessing market trends in the Australian telecommunications market; and
(e) assessing the performance of [Telstra] or its business units in the Australian telecommunications market.
2 Any assessment or analysis conducted by or on behalf of [Telstra] in the course of its business of customers and/or market share retained by [Telstra], gained by [Telstra] or "won back" by [Telstra] from [Optus] wholly or partly as a result of or following any instance or instances of use of Market Share Reports referred to in paragraph 1 above.
3 The revenue received and costs incurred by [Telstra] or on its behalf in respect of:
(a) each instance of use of Market Share Reports referred to in paragraph 1 above; and
(b) each retention of, gain in or "winning back" of customers and/or market share referred to in paragraph 2 above.
4 Such overheads as [Telstra] would contend be taken into account in any calculation of its profits in respect of:
(a) each instance of use of Market Share Reports referred to in paragraph 1 above; and
(b) each retention of, gain in or "winning back" of customers and/or market share referred to in paragraph 2 above.
5 The approximate amount of profit [Telstra] contends it made as a result of:
(a) each instance of use of Market Share Reports referred to in paragraph 1 above; and
(b) each retention of, gain in or "winning back" of customers and/or market share referred to in paragraph 2 above,
including how that amount has been calculated and any assumptions underlying the calculation.
6 A yearly breakdown of the revenues, costs and overheads of [Telstra] relating to its STD and IDD services, or the STD and IDD markets, in the period from November 1992 to September 2003; including which revenues, costs and overheads were fixed and which were variable.
Definitions:
For the purposes of this request, the following terms have the following meanings:
"Market Share Reports":
(a) means each (including any one or more) of the STD/domestic long distance and/or IDD/international long distance market share report/s produced by [Telstra] during the period from November 1992 (being the date [Optus] commenced providing domestic and international long distance services) to September 2003; and
(b) includes a reference to the Traffic Information contained in any such report.
"Traffic Information" has the same meaning as in paragraphs [8] and [9] of the reasons for judgment of Edmonds J dated 30 April 2009.'