B. Background
5 The salient facts are mostly uncontentious. As the primary judge noted at J[24], almost all the material evidence is documentary. The contest between the parties concerns the legal consequences which flow from those facts, and in particular whether The Patch made a representation as at May 2017 concerning its capacity to fulfil its obligations under the shareholders agreement within approximately six months, and, if so, whether that representation was misleading or deceptive conduct in contravention of s 18 of the ACL.
6 The salient facts commence in mid-November 2016 when Mr O'Mara and Mr Williams, who were friends, had a discussion over dinner (mid-November 2016 discussion) during which Mr Williams raised the possibility of Mr O'Mara investing in a new real estate portal focussed on Canberra (J[28]).
7 On 22 November 2016, Mr Williams sent an email to Mr O'Mara (22 November 2016 email), which summarised the mid-November 2016 discussion. In that email, Mr Williams explained that the core idea was to combine "classifieds" with media, and focus on a "single, local, market". He continued:
The media piece will be called The Canberra Voice. It will be a daily, afternoon, weekday, online newspaper, focussing on local Canberra and ACT issues - Territory politics, business, the courts, planning, sport, education, crime, etc., etc, …
SchwartzWilliams will provide the technology for The Canberra Voice and the 5 listing portals, based on existing SW platforms that SW will provide to our new venture under licence in perpetuity for $1
SW will design, build and upload content into all platforms ready for launch.
SW will also be responsible for all the ongoing day to day management, including, editorial, technology support, help desk, listing curation, etc
SW will create the design and functionality of all the elements, and build the operational platforms with all media and listing content, starting December 1, 2016, and ready during April 2017. …
The whole suite will be ready for launch to market on May 1, 2017
The shareholdings will be as follows:
- Morry and Mark 60%
- Doug 30%
- Recon and REI ACT free carry 10%…
(emphasis in italics added; (J[31]))
8 "SchwartzWilliams" was a reference to SchwartzWilliams Pty Ltd, a company in which Mr Williams and Mr Maurice (or Morry) Schwartz had an interest (J[26]). "SW" was an acronym for "SchwartzWilliams".
9 On 1 December 2016, The Patch was registered (J[32]).
10 On 11 December 2016, Mr Williams sent a further email (11 December 2016 email) to Mr O'Mara which included (as written):
Please find attached the HOA for Canberra media portal and real estate super portals.
We have briefed our developers and design teams and pushed back the start date to 1 January 2017. The HOA reflects the new dates.
As discussed i will send you links to numerous sites that our new venture will be based upon…
… We would like to seek your general feedback on macro strategy and items like brand names and branding etc for the first four months build from 1 January to 30 april.
May June and July we will need your help and input into the launch phases please …
… All of the day to day SW will look after. …
I will send links through separately.
(emphasis in italics added; (J[33]))
11 The draft heads of agreement (draft HOA) attached to the 11 December 2016 email contemplated that an agreement would be entered into between SchwartzWilliams or its nominee (referred to as SW), and Mr O'Mara or his nominee (referred to as DOM) as well as the yet to be formed joint venture company. It contained the following relevant statements under the heading "Commercial terms" and next to the section "Description of portal/business":
The Business will create a super-portal for real estate and a media portal in Canberra, ACT, Australia. The intention of the Business is to launch each portal as determined by the board and growth will be dependent upon Business financial ability. It is proposed that the Voice, the real estate media portal, e-newsletter, and the luxury and residential portal will be launched on 01 June 2017. The new projects, commercial and rural portals will be launched progressively between 01 July 2017 and 30 November 2017.
The portals intended to be created are:
• The Canberra Voice (community media portal and e-newsletter)
• a real estate media portal;
• Canberra / ACT residential portal;
• Canberra / ACT luxury portal;
• Canberra / ACT new projects portal;
• Canberra / ACT commercial portal;
• Canberra / ACT rural portal; and
• e-newsletter covering the above real estate portals.
(emphasis in italics added; (J[35]))
12 The "Commercial terms" also included a section headed "SW contribution" which listed, amongst other things, that "SW" would be fully responsible for the establishment, delivery and ongoing operation of the company to be incorporated and provide all listing and agent data feeds for ACT from the "SW" portal "thehomepage.com.au" (J[36]).
13 An annexure to the draft HOA titled "Annexure 1-Budget" set out a series of tasks, most of which had been allocated to "SW"; and referred to "Launch date 01 June 2017".
14 The primary judge found that the HOA were not executed but recorded the common understanding of the parties at that time (i.e. 11 December 2016) as to what was contemplated (J[37]).
15 On 12 December 2016, Mr O'Mara forwarded the 11 December 2016 email to his solicitor, Mr John Irvine of Trinity Law.
16 On 3 January 2017, Mr Williams sent a further email (3 January 2017 email) to Mr O'Mara (J[38]). The email was in part a response to an email forwarded by Mr O'Mara which contained comments by Mr Irvine on the draft HOA.
17 The 3 January 2017 email included the following statements by Mr Williams (as written):
….
To keep momentum flowing to the proposed May/June launch we propose the following next steps,
1. Sign the HOA and attached Development SLA in principal prior to 9 January 2017.
2. SW commence development on 9 January 2017.
3. The first 25% of development loan by shareholders to be paid to SW by 9 January 2017.
4. Engage Minters to prepare the Company entity and draft shareholders agreement, SLA and IP licence in draft and distribute to Doug Morry and Mark and lawyers by 20 January 2017. Ambition for these documents to be agreed and signed by 9 February 2017. SW continue with development in good faith and no further loan payments to be made until all the above documents have be agreed by all parties and signed.
…
DOUG ISSUED 30% SHAREHOLDING IN NEW CO.
MARK & MORRY ISSUED 60% SH IN NEW CO
RECON AND REIA ISSUED 10% SH IN NEW CO
$200 K LOAN FROM DOUG TO NEW CO TO FUND 1/3 OF DEVELOPMENT AND LAUNCH BUDGET.
$400 K LOAN FORM MARK AND MORRY TO NEW CO TO. FUND 2/3 OF DEVELOPMENT AND LAUNCH BUDGET.
SW IS CONTRACTED BY NEW CO TO DEVELOP AND LAUNCH PLATFORM INCLUDING CONTENT, LEGALS, IT, DESIGN ETC SW IS CONTRACTED BY NEW CO TO OPERATE AND MAINTAIN PLATFORM IN ALL ASPECTS.
(emphasis in italics added; J[38])
18 Attached to the 3 January 2017 email was a 15 page document outlining ideas and plans for the development of the portal. That document included a detailed "Process and Timeline" which was to conclude on 29 May 2017 with "Deploy to hosting and publishing", which the primary judge understood to be the launch of the portal, and a "Creation, Development & launch Pricing" cost estimate. The latter was to conclude with a "fully inclusive IT, branding, creation, testing and delivery for launch" price of $692,450 inclusive of GST, but included a comment that "SW had rounded the contract fee down to $600,000 incl GST". That is to say, that would be the development cost which would then be split with one third to be contributed by Mr O'Mara's nominee and the remainder to be contributed in kind by the SchwartzWilliams nominee. There was also an estimated operational cost of $573,000 per annum plus GST.
19 On 18 January 2017, Mr O'Mara caused a payment of $50,000 to be made to SchwartzWilliams (J[40]).
20 By 20 January 2017, Mr Williams had engaged Mr James Hutton of Minter Ellison as his solicitor. On that day, Mr Williams notified Mr O'Mara that Mr Hutton would contact Mr O'Mara and would be drafting documents for the project.
21 On 3 February 2017, Mr Hutton sent an email to Mr O'Mara, which attached drafts of various documents, including a draft shareholders agreement and a draft intellectual property licence agreement. The draft intellectual property licence named SchwartzWilliams as the licensor and contained a schedule headed "Agreement Details" and a section within the schedule headed "The Platform". The following was then set out (J[41]):
SchwartzWilliams ("SW") has prepared a proposed strategy for a new entity of Doug O'Mara, Morry Schwartz and Mark Williams ("DMM"), to create, develop and operate Canberra news media portals, a real estate super listing portal and news media platform. This platform will include both an e-newsletter and local new media communication as well as a new real estate media and super portal platform. The new media platform will be based upon existing SW digital platforms under the terms of this licence.
The platform will be based upon SW portals and digital components whilst supported under a total service arrangement and agreement with and by the SW for media content, curation, digital IT, help desk, hosting, Admin, invoicing, marketing, managing advertising, database, management, compliance management, plus the creation and distribution of regular e newsletters.
The DMM platform for Canberra and ACT will comprise:
• Local new media portal
• Real estate media portal
• News media e newsletter
• Real estate media newsletters
• Listing hub with CRM capabilities
• Residential listing portal
• Commercial and business listing portal
• New projects listing portal
• Rural listing portal
• Luxury listing portal
• A group home page
…
The Listing Hub will provide appropriate users with the ability to manage listings on the new DMM site.
The Listing Hub provides a number of reports for Listing and Data Room access. SW recommends the initial project launch with these reports.
(emphasis in italics added; J[41])
22 On 23 March 2017, Mr O'Mara and Mr Williams met. Mr Williams said that "the development of the portal is generally on track, except for a bit of slippage of a few weeks". Mr O'Mara said he was reassured by these comments (J[42]).
23 On 31 March 2017, Minter Ellison provided a further draft shareholders agreement to Mr O'Mara.
24 On 11 April 2017, Mr O'Mara notified Mr Williams and Mr Hutton that he would be referring the then current draft shareholders agreement to his solicitor. He did so and received comments on 26 April 2017, which he forwarded to Mr Williams. Further communications followed between Mr O'Mara and Mr Williams, and between their respective solicitors, concerning the draft shareholders agreement.
25 On 2 May 2017, Mr O'Mara caused a second payment of $50,000 to be made to SchwartzWilliams (J[43]).
26 On 5 May 2017, Mr O'Mara sent an email to Mr Irvine, to nominate O'Mara Holdings (as trustee for the O'Mara Investment Trust) as the entity to have the shareholding in the proposed joint venture company (J[44]). From about 5 May 2017 until 10 May 2017, Mr Irvine and Mr Hutton corresponded so as to finalise the shareholders agreement.
27 On 9 May 2017, the joint venture company was registered with Mr Williams as the sole director and The Patch and O'Mara Holdings holding 60 and 30 shares respectively of the 90 class A shares. There were also 10 class B shares, held equally between Recon and REI ACT.
28 Also on 9 May 2017, Minter Ellison provided an execution version of the shareholders agreement to Mr Irvine (J[46]).
29 On 11 May 2017, as noted at [2] above, the shareholders agreement was executed (J[46]). As the primary judge noted at J[48], pursuant to the shareholders agreement, The Patch was to make its shareholder's contribution, to the value of $400,000, by way of professional contributions in the nature of developing the necessary software, portals, and the like to deliver the project. It was explicitly contemplated that this would be done under a services agreement with the joint venture company. Clause 25.9 of the shareholders agreement provided that:
25.9 Entire Agreement
This agreement together with the Transaction Documents constitute the entire agreement between the parties in connection with their subject matter and supersede all previous agreements and understandings between the parties in connection with their subject matter.
30 On 29 May 2017, Mr O'Mara caused a third payment of $50,000 to be made to SchwartzWilliams in respect of the portal business venture (J[49]).
31 Mr Williams deposed that he had a conversation with Mr O'Mara "sometime after executing the shareholders agreement", in which they discussed Mr O'Mara providing the data to contribute to the project, such as email addresses from Mr O'Mara's database and listing feeds. Mr Williams said that the listing feeds "can be described as what was required to launch and publish the content for the Portal and The Patch". The primary judge noted that none of the documentation that passed between the parties, including the shareholders agreement, recorded any such obligation on O'Mara Holdings (J[50]).
32 Mr Williams also deposed that between late July and early September 2017, work was undertaken on a logo and navigation bar for the "Canberra Patch" and configuration of the "Canberra Patch" production including a link to an operational site (J[51]).
33 On 6 September 2017, Mr Williams sent an email to Mr O'Mara (as written):
HI Doug,
Hope you are well,
The Canberra Patch environment is up :) we have tested over past 4 weeks and mostly settled all in. The past 2 weeks we have published approx 40 articles to populate The Patch and tested.
A few minor bugs are being worked on now so please excuse. The guys are also working on site and uploading to production so may see disruption from time to time.
The property portals are currently being tested in prep for branding. I hope you enjoy browsing, best M
https://www.thecanberrapatch.com,au
34 As the primary judge noted at J[52], in cross-examination Mr Williams added to the 6 September 2017 email that, at this point, the property portals had been developed and were being tested within a development site environment.
35 Also on 6 September 2017, Mr O'Mara replied:
Thanks Mark
Looks great at first glance. Will look in greater detail when I get a few spare mins.
I thought it was the Canberra Voice?
Looking forward to seeing the portals.
36 On 25 September 2017, Mr O'Mara sent an email to Mr Williams following up on progress of the project:
Gday Mark
How are you travelling?
Just wanted to check in on where we are up to and when we expect to get this and the portals out in the market place,
Cheers
Doug
37 Mr Williams replied the next day (as written):
Hi Doug
Sorry for delay in reply, always traveling at moment, back in Brisbane last night. Portals are running a little slow but looking great and the guys have been spending extra time In getting all right, ensuring all are well featured and fully integrated well for connectivity etc
I'll send you some banners I received last night and good to discuss later today. I'll give you a call mid afternoon.
We can be in market with media within a couple of weeks and listing portals progressively over the next 3 leading u to Xmas
Cheers M
38 On 1 December 2017, Mr O'Mara sent an email to Mr Williams stating that he no longer wished to proceed with the venture. His email included (as written):
I just wanted to have a discussion on this and let you know that I won't be moving forward on this project.
It's been over 12 months since we first met to discuss this and I am disappointed that we are now at the end 2017 and still nothing is live, the updates on where things are up to are non-existent, my lawyer isn't getting a response to his follow ups from Minters, and we still don't have an executed agreement in place.
There no hard feelings from my end at all just don't wish to proceed any further with it as have other investments I wish to focus on.
I have transferred $150k so far in good faith but would like to discuss how to exit this and get my money back.
39 On the same day, Mr Williams replied (as written):
Understand, I'll give you a call to update you on some news. All good but consumed me for past 2 months.
Very happy to refund and to arrange process when we chat.
Also great to have you still with us in the project as shareholder.
40 In cross-examination, Mr Williams said that it was not correct that he was agreeing to refund Mr O'Mara's money because he knew there had been no progress on the listing portals or because there were delays in the development of the website. Mr Williams rather put the emphasis on the words "arrange the process" because Mr O'Mara was an integral part of the distribution and building of a base audience and "without him, we would have wasted a hell of a lot of money, which we have" (J[57]).
41 Mr Williams deposed that around this time, his understanding of why Mr O'Mara did not want to continue with the project was that Mr O'Mara had lost interest in the project and no longer wanted to contribute to its development (J[58]).
42 In late February 2018, Mr O'Mara met with Mr Williams and Mr Schwartz. Mr O'Mara deposed that Mr Williams and Mr Schwartz apologised for the delay, asked Mr O'Mara to stay on and said that they would have the Canberra Portal "up and running by March 2018" and that the final $50,000 investment was not required, and that Mr O'Mara said he agreed to "see how you go" (J[59]). In cross-examination, Mr O'Mara described the March 2018 completion date as an "undertaking", presumably made by Mr Williams or Mr Schwartz or both. Mr Williams could not recall making such an undertaking and said that he "would have remembered if I had have said a statement like that".
43 Mr Williams recalled this meeting but his evidence was that he did not mention the March 2018 completion deadline, and recalled that he and Mr Schwartz said that they would change the branding from the "Canberra Patch" to the "Canberra Voice". Mr Williams in oral evidence said that this branding change was an involved, and not a simple, exercise (J[60]).
44 Mr Williams said that in early March to May 2018, work was undertaken on a draft logo for the "Canberra Voice" (J[61]).
45 On 9 April 2018, Mr O'Mara sent an email to Mr Williams which included: "I think its best we just call it day and you return my $150k. No hard feelings". On 10 April 2018, Mr Williams replied: "I'm really sorry with this. Please hang in there with us" (J[62] to [63]).
46 On 17 April 2018, Mr O'Mara replied to Mr Williams (as written):
Another week without hearing a thing. This all started in November 2016 and we are now 18 months down the track and i have no faith whatsoever in the project now. I have also been without $150k now for over 12 months.
I want out of this and wish both yourself and Morry all the best with it.
Please return my money to …
47 In cross-examination, Mr O'Mara agreed that he withdrew from the project before it had the opportunity to come to fruition. He also later said that he did not contribute any data to the project because the website, or portal, to his knowledge and in his view, was never such that it was ready to take active property portal listings (J[65]).
48 On 2 July 2018, Mr Williams sent a text message to Mr O'Mara (as written):
Hi Doug, hope well. I'm wanting to finalise an arrangement with Morry, that Morry and I buy your shares. I can then pay the $150 k and the voice can pay me back later as cash flow allows, I would also like you to retain some share holding like 10% as a free carry for you. Hopefully I can finalise and document all soon, so we can help you exit and also we can [not] start trading or publishing voice until this is done.
49 On 5 September 2018, after no repayment was forthcoming, Trinity Law on behalf of O'Mara Holdings demanded repayment of the $150,000 already advanced to the joint venture company (J[67]). On 2 October 2018, Minter Ellison replied to the notice, on behalf of the joint venture company and The Patch. They rejected the demand for repayment and referred to cl 10.1(d) of the shareholders agreement that provided that the joint venture company would only repay the initial shareholder loan subject to it having excess free cash flow and, among other matters, that no request for repayment be made within 24 months (J[68]).
50 After this, the lawyers for the parties exchanged further correspondence in relation to the repayment of the $150,000, as did Mr O'Mara and Mr Williams. This included a 3 October 2018 email from Mr Schwartz to Mr O'Mara saying that the Canberra Voice was ready to be launched.
51 On 5 October 2018, Mr O'Mara replied noting that he had referred the matter to his lawyers (J[70]).